Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing plans to grow British Triathlon's membership and enhance member experience.
- Company: Join British Triathlon, a dynamic organisation promoting sport across England, Wales, and Scotland.
- Benefits: Hybrid work, competitive salary, and opportunities for professional growth in a vibrant environment.
- Other info: Collaborative culture with a focus on inclusivity and personal development.
- Why this job: Make a real impact on membership engagement and retention while working in the sports sector.
- Qualifications: 3+ years in marketing with strong campaign planning and delivery skills.
The predicted salary is between 35000 - 35000 £ per year.
Job based at: Hybrid - Home-based & British Triathlon Head Office in Loughborough
Salary: Up to £35,000 per annum
Purpose
The Membership Marketing Manager will lead the development and delivery of marketing plans designed to grow British Triathlon’s membership base, increase revenue, strengthen retention and the value members receive from their relationship with the organisation. This role is responsible for planning and delivering campaigns and lifecycle communications that drive member acquisition, retention and engagement.
Key Responsibilities
- Membership growth and retention: Develop and deliver marketing plans to support membership acquisition, renewal, retention and win-back across priority audiences, products and seasons. Create targeted campaigns that position the membership proposition clearly and compellingly for different audiences.
- Campaign planning and delivery: Lead end-to-end delivery of integrated multichannel marketing campaigns across owned, earned and paid channels. Build campaign plans aligned to key moments in the triathlon calendar, participation trends and organisational priorities.
- CRM and lifecycle communications: Work closely with CRM and digital colleagues to plan and optimise member lifecycle communications and user journeys on the website. Develop segmented communication journeys for prospects, active members, lapsed members and re-join audiences.
- Insight, reporting and optimisation: Track and report on campaign performance, with a focus on membership growth, retention, conversion and engagement metrics. Use insight, testing and performance data to identify opportunities for continuous improvement.
- Cross-functional collaboration: Work closely with wider Marketing team, Customer Experience, Data & Insight, Events and wider Participation teams to ensure joined-up delivery.
- Proposition and customer experience: Bring the voice of the customer into campaign development and proposition refinement. Support improvements to how membership is explained and experienced across digital touchpoints.
Relationships
The Membership Marketing Manager reports to the Head of Marketing & Memberships and is an integral member of the Brand, Marketing and Membership Directorate. The role works closely with the Head of Membership and their team, as well as colleagues across digital, CRM, data & insight, events, participation and commercial functions.
About You
Our values sit at the heart of everything we do, and we’re looking for someone who truly lives them:
- Inclusive: You collaborate naturally, seek diverse opinions, and welcome feedback.
- People-Centred: You’re an excellent communicator who builds strong, lasting relationships across all levels.
- Ambitious: You’re proactive, creative, and open to new ideas.
- Do What’s Right, Not What’s Easy: You’re decisive, resilient, and unafraid to tackle difficult issues.
Knowledge, Skills & Experience
- 3+ years experience in a marketing role with responsibility for campaign planning and delivery
- Proven track record of delivering successful multi-channel marketing campaigns
- Strong understanding of customer acquisition, retention and engagement principles
- Experience using audience insight and performance data to improve campaign effectiveness
- Experience working across multiple stakeholders in a cross-functional environment
- Experience briefing and managing agencies or internal creative and digital teams
- Experience with CRM and lifecycle marketing platforms like Hubspot
- Experience using Google Analytics for reporting and user journey analysis
- Strong campaign planning and project management skills
- Excellent written and verbal communication skills
- Ability to translate complex propositions into clear, customer-friendly messaging
- Strong organisational skills with the ability to manage multiple priorities at pace
- Commercial awareness and confidence working with targets and performance data
- Collaborative, proactive and solutions-focused approach
- Experience working with task & project management tools like Asana
- Experience in membership, subscription, participation or customer retention marketing
- Experience in sport, charity, public sector or national governing body environment
- Familiarity with digital customer journeys, website content and conversion optimisation
Personal Attributes
- Customer-focused and audience-led in thinking and approach
- Comfortable operating in a changing and fast-paced environment
- Strong relationship builder who works effectively across teams
- Enthusiastic about delivering high-quality work that supports organisational goals
- Interest in sport, health or physical activity
- A passion for triathlon or multisport is advantageous
If you’re inspired and excited about working at British Triathlon, we’d love to hear from you!
Membership Marketing Manager in Loughborough employer: British Triathlon Federation
Contact Detail:
British Triathlon Federation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Membership Marketing Manager in Loughborough
✨Tip Number 1
Network like a pro! Reach out to people in the triathlon community or marketing circles. Attend events, join online forums, and connect on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and successes. Use real data to demonstrate how you’ve driven membership growth or engagement in past roles. This will make you stand out in interviews.
✨Tip Number 3
Prepare for the interview by researching British Triathlon’s current marketing strategies. Think about how you can contribute to their goals and be ready to share your ideas. Tailoring your approach shows you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with the process. Let’s get you that dream job!
We think you need these skills to ace Membership Marketing Manager in Loughborough
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Membership Marketing Manager role. Highlight your experience in campaign planning and delivery, and show how your skills align with our mission at British Triathlon.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful marketing campaigns you've led. Use metrics to demonstrate your impact on membership growth and retention – we love numbers!
Be Authentic: Let your personality shine through in your application. We value inclusivity and a people-centred approach, so don’t hesitate to share your passion for triathlon or any relevant experiences that reflect our values.
Apply Through Our Website: We encourage you to submit your application via our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining our team at British Triathlon!
How to prepare for a job interview at British Triathlon Federation
✨Know Your Audience
Before the interview, research British Triathlon and its membership base. Understand their values, goals, and challenges. This will help you tailor your responses to show how your skills in campaign planning and member engagement can directly benefit them.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led. Highlight your role in planning, execution, and results. Use metrics to demonstrate your impact on membership growth and retention, as this aligns perfectly with the job's focus.
✨Emphasise Collaboration Skills
Since the role requires cross-functional collaboration, be ready to discuss how you've worked with different teams in the past. Share stories that illustrate your ability to build relationships and communicate effectively across departments.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to membership marketing. Be prepared to discuss how you've used data and insights to optimise campaigns. This shows you're not just creative but also analytical, which is crucial for this role.