Marketing Manager

Location: Remote working within the UK

Reporting to: Head of Marketing

Employment: Fixed-term contract (9–12 months) – Maternity Cover

Primary Job Purpose

To develop and implement creative marketing plans that will support the brand, promote both new and existing products and services, generate new business leads and increase sales revenue in key sectors and territories.

Brief Description of Tasks

• Using best practice principles, develop data and intelligence driven marketing plans for product income streams as assigned.
• Manage the effective implementation of all respective product marketing ensuring clear timelines and anticipated outputs and targets are achieved.
• Oversee the design, production and distribution of collateral for assigned product income streams.
• Gather robust marketing intelligence through the evaluation of customer research, market conditions and competitor data, to help inform related business strategies.
• Deliver all agreed marketing activity/projects within budget using internal cost management systems.
• Effectively manage external suppliers to ensure the delivery of quality and cost-effective marketing activity.
• Participate at leading health, safety and wellbeing events, including assisting with promotional material development and production where appropriate.
• Drive the digital activity for products ensuring it is effectively planned and completed e.g. updating website pages and ensuring products and events are up to date, devising email and social media campaigns and ensuring alignment with SEO and PPC activity.
• Provide competitor intelligence and market research to support product development in the business.
• Drive the regular marketing performance measurement for products, with specific reference to (but not limited to) CPAs, CPLs and general performance of marketing activity of assigned income streams.

Budget Management

To support the Head of Marketing in putting together and managing the annual marketing budget and any reforecasts needed during the year. To ensure costs are managed closely and negotiate for cost savings where possible. Manage supplier invoices in a timely manner.

Liaison with Other Departments

To work closely with the other marketing managers to plan workload and share best practice ideas. To build strong collaborative relationships with other departments such as Sales, and product heads of relevant income streams. To undertake any other activities or tasks that are consistent with the role and/or reasonably required.

Line Management of Marketing Executive

Work closely with marketing executive(s) to plan their workload and ensure that tasks are prioritised correctly. Support and mentor them in their role. Manage their performance and objectives throughout the year.

Health and Safety

To take reasonable care for the health, safety and wellbeing of yourself and of other persons who may be affected by your acts or omissions at work; and to co-operate with British Safety Council so far as is necessary to enable it to ensure the health, safety and welfare at work of all its employees.

Skills & Qualifications

Essential

• Degree level qualification in marketing related subject (or equivalent experience).
• Able to demonstrate a good range of technical marketing and communications skills across the total mix.
• Understanding of customer segmentation and market dynamics.
• Excellent project management and organisational skills with a strong attention to detail required.
• Excellent understanding of the numbers that drive the marketing function.
• Good interpersonal and relationship building skills.
• Strong written, verbal communication and proofreading skills.

Desirable

• An understanding of data management processes.
• Use of AI tools as part of marketing workflow.

Experience

Essential

• Minimum of 4 years of marketing experience required in a services environment.
• Demonstrated success at developing integrated marketing campaigns from strategy through to execution.
• Strong working knowledge of and experience with various social media marketing technologies.
• Experience of managing designers, printers, branding agencies and similar suppliers/consultants.
• Experience of using CRM and marketing automation systems.
• Demonstrated success at developing integrated marketing communication plans from strategy through to execution.
• A strong track record in managing projects across departments.
• Good time management with a proven ability to work under pressure, prioritise work and meet multiple deadlines.

Desirable

• Has experience in brand management.
• Good eye for detail/design/design experience.
• Umbraco and Salesforce Marketing Cloud experience a distinct advantage.
• Experience in a membership organisation.

Behaviour Competence

• Results oriented – with a high degree of personal initiative and leadership – in a busy and challenging environment.
• A positive, can-do attitude.
• A problem solver that thrives in a fast-paced atmosphere.
• Ability to build positive relations across teams.

Behaviours detailed in the corporate behavioural framework - Teamwork - Communication - Creativity and change - Enhancing performance - Leadership - Personal effectiveness.