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- Tasks: Promote awareness of the British Red Cross through engaging social media content.
- Company: Join the British Red Cross, a leading humanitarian organisation making a global impact.
- Benefits: Enjoy 36 days annual leave, flexible working, and access to mental health support.
- Why this job: Be part of a mission-driven team creating campaigns that inspire action and support those in crisis.
- Qualifications: Experience in social media management and project coordination is essential.
- Other info: We value diversity and inclusivity, ensuring everyone can be their true selves at work.
The predicted salary is between 38000 - 53200 £ per year.
Location: London
Salary: £38,000 Per Annum Based on 35 Hours Per Week
Contract: Permanent
As Senior Social Media Officer, you will promote greater public awareness and understanding of the British Red Cross using our social media channels – everything from Facebook to TikTok. You’ll work closely with colleagues across the Marketing, Fundraising and Communications directorate to ensure integrated communications. You’ll work alongside colleagues across the communications, content and digital teams.
Specific areas of focus will be on international and emergency appeals working with key stakeholders in the organisation and within the movement. You will help explore how we can engage with new and more diverse audiences to support people living in crisis, in the UK and around the world. You’ll support the social media manager to plan and implement our social media strategy, innovate and make the British Red Cross an exemplar of social media storytelling.
This is an opportunity to develop and create campaigns that inspire people to act and drive positive engagement. We want you to develop and lead creative and compelling social campaigns and activity. We need you to inspire the public to take action to support people living in crisis.
What you’ll bring to the role…
- Expertise and know-how: you have an excellent understanding of social media, can use social media management and creative editing tools.
- Digital experience: you have significant experience of working in a digital environment in a social media, editorial, public relations, marketing or similar context. You have demonstrable examples of successful pieces of work and campaigns delivered, ideally in an NGO or aid agency context.
- Project Management: Lead on projects as the main social media representative. Managing multiple campaigns at once and coordinating work with other departments, regional and international colleagues.
- Prioritisation: ability to handle multiple projects and competing priorities in a fast-changing environment, being reactive to news and emerging crises.
- Tact and diplomacy: you can handle sensitive and confidential information and can use sound judgement about sensitive issues (often involving vulnerable people).
- Network management: you must have experience of building and managing online communities, reputation management and extensive professional use of networking or content sharing sites.
Interested? Closing date for completed applications is 23:59 on Monday 21st July. Interviews are expected to take place shortly after.
In return for your dedication and expertise, you’ll get:
- Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days (per annum)
- Pension scheme: Up to 6% contributory pension
- Flexible working: We do our best to accommodate your preferred work style
- Learning & Development: Wide range of career opportunities + comprehensive learning
- Discounts: Access to Blue Light Discount Card and employee benefits platform
- Wellbeing Assistance: Access to mental health and wellbeing assistance
- Team Working: Champion our mission in a collaborative team
- Cycle2Work: Lease a bicycle through the scheme
- Season ticket loan: Interest-free loan for commuting expenses
We are proud to participate in the disability confident scheme for roles based in the UK. During the application process, you will be asked if you wish to apply under the scheme. At The British Red Cross, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff and volunteers. We remain dedicated to ensuring our teams can bring their true selves to work without risk or fear of discrimination. We do this through regular data reporting, and the assistance of our internal Race and Equality Network (REEN), LGBT+ Network. Plus our Disability and Wellness Network (DAWN), Gender Network, Carers Network and Youth Network.
Together, we are the world's emergency responders.
Senior Social Media Officer employer: British Red Cross
Contact Detail:
British Red Cross Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Officer
✨Tip Number 1
Familiarise yourself with the British Red Cross's social media presence. Engage with their posts, understand their tone, and identify successful campaigns. This will help you demonstrate your knowledge of their brand during interviews.
✨Tip Number 2
Showcase your experience in managing social media campaigns by preparing a portfolio of your best work. Highlight specific metrics or outcomes that demonstrate your impact, especially in a similar context like NGOs or aid agencies.
✨Tip Number 3
Network with current or former employees of the British Red Cross on platforms like LinkedIn. This can provide you with insider insights about the organisation and potentially lead to referrals.
✨Tip Number 4
Stay updated on current events and trends in social media, particularly those related to humanitarian issues. Being able to discuss relevant topics during your interview will show your passion and readiness for the role.
We think you need these skills to ace Senior Social Media Officer
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Senior Social Media Officer position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Your Experience: Provide specific examples of your previous work in social media, particularly any campaigns you've led or contributed to. Highlight your expertise in using social media management tools and your ability to engage diverse audiences.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the British Red Cross's mission. Explain how you can contribute to their social media strategy and inspire public engagement.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at British Red Cross
✨Showcase Your Social Media Expertise
Be prepared to discuss your experience with various social media platforms and tools. Highlight specific campaigns you've worked on, especially those that demonstrate your ability to engage diverse audiences and drive positive action.
✨Demonstrate Project Management Skills
Since the role involves managing multiple campaigns, be ready to share examples of how you've successfully led projects in the past. Discuss your approach to prioritising tasks and coordinating with different teams to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your ability to handle sensitive situations and crises. Think of examples where you've used tact and diplomacy, particularly in contexts involving vulnerable individuals or communities.
✨Research the British Red Cross
Familiarise yourself with the organisation's mission, values, and recent campaigns. Understanding their work will help you align your answers with their goals and demonstrate your genuine interest in contributing to their cause.
