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- Tasks: Lead digital engagement strategies and collaborate on impactful campaigns.
- Company: Join the British Red Cross, a leader in humanitarian efforts.
- Benefits: Enjoy flexible working, 36 days leave, and career development opportunities.
- Why this job: Make a difference while driving innovative digital marketing strategies.
- Qualifications: Experience in digital marketing and strong collaboration skills required.
- Other info: Be part of a diverse team committed to inclusivity and support.
The predicted salary is between 50388 - 55182 Ā£ per year.
Location: Flexible across the UK
Salary Range: Ā£50,388 - Ā£55,182 per annum (plus ILW, Ā£3,344, if residing & working in London) (DOE)
Contract: Permanent
Are you a digital strategist ready to champion an ambitious digital engagement strategy and drive growth? The Senior Digital Engagement Planning & Strategy Manager role is ideal for someone with strong experience in digital marketing and a proven record of planning and managing large, complex digital annual plans.
A day in the life:
I sit inside a newly created integrated marketing and fundraising directorate, where the vision is to develop bold, audienceāfocused engagement activities that span the full portfolio of British Red Cross products ā from fundraising to social enterprise, volunteering and operations. I work closely with other teams across the Directorate to align our digital ecosystem, lead the implementation of our audience strategy, and develop digital creative territories for multiple products and audiences. I also oversee a digital marketing upskilling program to raise digital literacy across the Directorate.
Key responsibilities:
- Cross Organisational Collaboration: Collaborate across teams to plan and coordinate an ambitious, audienceāled digital campaigns annual plan, maximizing income and engagement opportunities across paid, earned and owned digital channels.
- Digital Campaigns Plan & Strategy: Lead the development of holistic digital campaigns engagement plans and postācampaign analysis, aligning insights, teams and KPIs to maximise engagement and income across the full digital funnel.
- Audience Strategy: Advance the strategic direction and implementation of audience planning across core digital products and segments, ensuring a consistently insightāled approach across campaigns.
- Partner with Market Research & Voice of Supporter teams: Build nuanced understanding of audience motivations, interests and barriers; generate qualitative and quantitative research and insight; translate findings into actionable creative direction for agencies and internal teams.
- Digital Creatives: Direct the development of new digital creative territories for multiple products and segments, including the scoping, research and onboarding of creative agencies.
- Capability mapping and skills development: Assess digital capability across teams and lead a structured upskilling programme, with clear frameworks and monitoring to build organisationāwide digital literacy.
- Digital Strategy & Horizon Scanning: Support our digital engagement strategy with robust business cases, KPI planning, innovation and horizon scanning; concurrently ensure compliant and responsible use of digital data.
To be successful:
- A track record of delivering digital marketing/fundraising projects and publicāfacing campaigns focused on online income generation.
- Broad understanding of the digital marketing ecosystem and ability to develop strategies for public engagement campaigns.
- Collaborative mindset with strong negotiation and influencing skills.
- Experience in strategy development, project management and stakeholder engagement.
- Experience in upskilling or training colleagues in digital marketing.
- Knowledge of audience insight, testing and segmentation methodologies and techniques.
Closing date for completed applications: 23:59 on Thursday 22nd January 2026.
Benefits:
- Flexible working: Remote and hybrid, flexitime, compressed hours and job sharing.
- Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days per annum.
- Pension scheme: Up to 6% contributory pension.
- Learning & Development: A range of career and learning opportunities.
- Discounts: Blue Light Discount Card, Tickets For Good, and other employee benefits.
- Cycle2Work: Lease a bicycle through the scheme.
We are proud to be part of the Disability Confident scheme for UKābased roles. During your application, you will have the option to apply under this scheme. At the British Red Cross, we value diversity and maintain an inclusive environment for all staff and volunteers. We champion our teams in bringing their true selves to work, free from discrimination, with support from internal networks: Race and Ethnic Equality (REEN), LGBT+, Disability and Wellness (DAWN), Gender, Carers and Young Staff Network. Together, we are the world's emergency responders.
Planning & Strategy Manager (Senior Digital Engagement ) in London employer: British Red Cross
Contact Detail:
British Red Cross Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Planning & Strategy Manager (Senior Digital Engagement ) in London
āØTip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenāt even advertised yet.
āØTip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This gives potential employers a taste of what you can do.
āØTip Number 3
Prepare for interviews by researching the companyās digital strategy. Bring ideas to the table that align with their goals, showing youāre ready to hit the ground running.
āØTip Number 4
Donāt forget to apply through our website! Itās the best way to ensure your application gets noticed and shows youāre genuinely interested in joining our team.
We think you need these skills to ace Planning & Strategy Manager (Senior Digital Engagement ) in London
Some tips for your application š«”
Tailor Your Application: Make sure to customise your CV and cover letter for the Planning & Strategy Manager role. Highlight your experience in digital marketing and any relevant projects you've managed. We want to see how your skills align with our ambitious digital engagement strategy!
Showcase Your Collaboration Skills: Since this role involves cross-organisational collaboration, share examples of how you've worked with different teams in the past. We love seeing candidates who can bring people together to achieve common goals, so let us know how youāve done that!
Demonstrate Your Digital Savvy: Weāre looking for someone with a strong understanding of the digital marketing ecosystem. Include specific campaigns or strategies you've developed that showcase your ability to drive engagement and income. Donāt forget to mention any upskilling initiatives youāve led!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. Itās the best way for us to keep track of your application and ensure youāre considered for this exciting opportunity!
How to prepare for a job interview at British Red Cross
āØKnow Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and strategies in digital marketing. Be ready to discuss your past experiences with digital campaigns, especially those that generated income. Highlight specific examples where youāve successfully planned and executed complex digital strategies.
āØShowcase Your Collaborative Spirit
This role requires a lot of teamwork, so be prepared to talk about how you've worked with different teams in the past. Share stories that demonstrate your ability to negotiate and influence others, as well as how youāve contributed to cross-organisational projects.
āØDemonstrate Audience Insight Skills
Familiarise yourself with audience segmentation and insight methodologies. Be ready to explain how youāve used data to inform your strategies and how you can translate insights into actionable plans. This will show that you understand the importance of audience-led engagement.
āØPrepare for Capability Mapping Discussions
Since this role involves upskilling colleagues, think about how youāve previously assessed digital capabilities within teams. Prepare to discuss any training programmes youāve led or been part of, and how you measure success in building digital literacy.
