At a Glance
- Tasks: Lead data strategy to transform insights into impactful marketing and fundraising initiatives.
- Company: Join the British Red Cross, a leader in humanitarian efforts.
- Benefits: Enjoy flexible working, 36 days leave, and a supportive work culture.
- Other info: Be part of a diverse and inclusive workplace that values your contributions.
- Why this job: Shape the future of humanitarian impact through innovative data-driven strategies.
- Qualifications: Experience in leading teams, data strategy, and technology transformation.
The predicted salary is between 75784 - 75784 £ per year.
Location: UK Flexible (working in our London office a few times each month)
Salary: up to £75,784 per annum
Hours: 35 per week (typically Mon - Fri, but willing to consider flexibility)
Permanent Contract
Are you a visionary leader ready to transform data into real-world impact? The British Red Cross is looking for a Head of Data & Insight to pioneer our marketing and fundraising data strategy. In this crucial role, you’ll lead the charge on automation, analytics, and insight to drive sustainable income growth. Bridging the gap between complex data landscapes and powerful storytelling you’ll significantly boost donor engagement. Can you inspire teams to embrace evidence-based decision-making? We need your expertise to represent our directorate's needs on a wider organizational scale. Join us and shape how data fuels our vital humanitarian mission.
What does a day in the life of our Head of Data & Insight – Marketing & Fundraising look like?
- You’ll lead the development and delivery of the definitive marketing and fundraising data and insight strategy, ensuring it aligns closely with the wider British Red Cross data strategy.
- Providing strategic leadership across the function, you’ll shape and deliver a capability roadmap, oversee the prioritisation of projects and resources, and manage investment within agreed budgets.
- Working closely with senior stakeholders across the organisation, you’ll use your influence to challenge constructively, build consensus, and champion the value of data and insight in driving effective decision-making and performance.
- Through this leadership, you’ll strengthen organisational capability and help deliver sustainable growth.
- Shaping the future of humanitarian impact, you’ll lead our cutting-edge marketing technology and automation change programme.
- You’ll define an ambitious vision for how analytics, automation, and responsible AI can revolutionize our fundraising performance.
- By breaking down data silos, you’ll seamlessly connect audience, activity, and income metrics to fuel evidence-based decisions.
- Your leadership will directly empower creative teams to automate manual processes and focus on high-value strategic work.
- You’ll unlock the true power of our data by transforming complex performance metrics into compelling narratives for growth.
- Your expertise will connect marketing spend directly to supporter outcomes, giving leaders the clarity needed to make definitive, evidence-based decisions.
- By spearheading robust approaches to predictive forecasting, attribution, and lifetime value, you will confidently guide strategic investments across all fundraising channels.
- Leading and inspiring a multidisciplinary Data & Insight function, you’ll build an inclusive, high-performing culture that embeds robust data quality, ethics, and responsible AI into our everyday decisions.
- You’ll establish a proactive, consultative business-partnering model that seamlessly balances immediate organisational needs with our long-term strategic fundraising priorities.
- By championing data literacy across Marketing & Fundraising, you’ll empower colleagues to confidently interpret evidence, while ensuring our directorate’s voice directly shapes the wider British Red Cross data landscape.
If you can lead with data storytelling that demystifies evidence, sparks shared understanding, and drives urgent humanitarian action then this is the role for you!
To be a successful Head of Data & Insight – Marketing & Fundraising you’ll have experience of:
- Leading multidisciplinary functions: Set data strategy, manage budgets, and align capability roadmaps across competing priorities.
- Partnering with senior leaders: Translate complex evidence into strategic action and influence executive decision-making.
- Driving technology transformation: Shape organizational change, modernise operating models, and embed new ways of working.
- Optimising marketing and fundraising performance: Assess ROI across a complex portfolio to deliver credible investment recommendations.
- Connecting data and AI systems: Integrate modern data platforms, CRM, and marketing technology to drive advanced measurement and attribution.
- Crafting compelling strategic narratives: Demystify technical concepts and complex analysis to engage and challenge decision-makers.
Interested? Closing date for applications is 23.59 on Sunday 29th November 2026. First interviews expected to take place w/c 7th December 2026.
In return for your commitment and expertise, you’ll get:
- Flexible working: Remote and hybrid working, flexitime, compressed hours, and job sharing.
- Holidays: 36 days annual leave (including bank holidays) plus the option to buy extra leave.
- Pension Scheme: Up to 6% contributory pension.
- Recognition Platform: Managers can reward great work with retail vouchers.
- Discounts: Discounts through our Reward Gateway, Blue Light Card, Tickets for Good, and more.
- Wellbeing Support: Peer Supporters, CiC (EAP) & Headspace App.
- Learning & Development: A range of career and learning opportunities.
- Will Writing Service: Access to a free will writing service.
- Death in Service: A tax-free lump sum paid to your beneficiary in the event of your death.
- Cycle2Work: Lease a bicycle through the scheme.
We are proud to be a Disability Confident and Carers Confident employer. We are dedicated to building an inclusive, equitable and wellbeing‑focused culture where everyone feels safe, valued and can thrive. Guided by our Equity, Diversity, Inclusion and Wellbeing Strategy, we foster belonging, psychological and physical wellbeing, and work to remove barriers to fair opportunities. Grounded in compassion and anti‑racist practice, we listen to diverse voices, value lived experience and create environments where staff and volunteers can succeed. Join us and be part of an organisation that leads with care, celebrates difference and helps everyone succeed.
Together, we are the world's emergency responders.
Head of Data and Insight - Marketing & Fundraising in London employer: British Red Cross
The British Red Cross is an exceptional employer, offering a supportive and inclusive work culture that prioritises employee wellbeing and development. As a Dementia Connector in the Swansea & Neath area, you will enjoy flexible working arrangements, generous annual leave, and access to a range of learning opportunities, all while making a meaningful impact in the lives of individuals with dementia and their families. Join us in championing resilience and empowerment within your community, where every day presents a chance to make a lasting difference.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Data and Insight - Marketing & Fundraising in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Red Cross and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Red Cross are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Red Cross on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Red Cross. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Data and Insight - Marketing & Fundraising in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Red Cross. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Red Cross:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Red Cross’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Red Cross
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Red Cross will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Red Cross, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
