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- Tasks: Lead innovative marketing and fundraising strategies to support life-changing initiatives.
- Company: Join the British Red Cross, a historic organisation making a real difference in crises.
- Benefits: Competitive salary, inclusive culture, and the chance to impact lives globally.
- Why this job: Be part of a mission-driven team that brings hope and support to those in need.
- Qualifications: Experience in marketing or fundraising with a passion for humanitarian work.
- Other info: Opportunity to shape the future of a leading charity and drive meaningful change.
The predicted salary is between 36000 - 60000 £ per year.
For 150 years the British Red Cross has been there for people in crisis, no matter who or where they are. Every three hours someone in the UK receives support from the British Red Cross: helping people prepare for, respond to and recover from crises, bringing hope and life‑changing support. Internationally, they work with the 192 international Red Cross and Red Crescent societies, operating on the frontline of disasters from Ukraine to Sudan, Gaza to Myanmar. For those in crisis, life-saving support from the Red Cross is never more than 48 hours away. For over 150 years, they have put kindness into action. Today, over 17,200 volunteers and more than 3,400 staff continue that mission in the UK - helping millions of people prepare for, endure and recover from crisis.
As part of their continued evolution they are seeking a new Executive Director – Income Generation and Marketing to lead and shape the Marketing and Fundraising strategy, develop an ambitious and profitable cause-related fundraising ask linked to their 2030 strategy, and create a pipeline of funding and ways to inspire new supporters.
Reporting to the CEO Beatrice Butsana-Sita and sitting on the Executive Leadership Team, the British Red Cross are eager to engage with innovative, commercially minded leaders from any sector who have a commitment to the organisation’s fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity and universality, and a desire to play a pivotal role in the world’s emergency responder.
The British Red Cross are committed to providing equal opportunities for everyone. They acknowledge that people from certain backgrounds are under-represented within the third sector and are committed to doing what they can to correct this.
To find out more, please visit our microsite: park.co.uk/britishredcross/
For an informal conversation about the role or process please contact our Executive Search Partners, Green Park.
Closing date is Sunday 15 February 2026 at 11.59pm.
Executive Director - Income Generation and Marketing in London employer: British Red Cross
Contact Detail:
British Red Cross Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Executive Director - Income Generation and Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those connected to the British Red Cross. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by researching the organisation's values and recent projects. Show us that you’re not just another candidate; demonstrate your passion for their mission and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! You never know when you might bump into someone from the British Red Cross. Having a clear, concise way to explain why you're the perfect fit for the Executive Director role can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and making a difference.
We think you need these skills to ace Executive Director - Income Generation and Marketing in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand the British Red Cross and their mission. Tailor your application to reflect how your values align with theirs. Show us that you’re not just another candidate, but someone who genuinely cares about making a difference.
Be Clear and Concise: When it comes to your written application, clarity is key. Use straightforward language and avoid jargon. We want to see your passion and expertise shine through without getting lost in complicated phrases. Keep it simple, and make every word count!
Highlight Relevant Experience: Make sure to showcase your experience in income generation and marketing. Use specific examples that demonstrate your achievements and how they relate to the role. We love seeing quantifiable results, so don’t shy away from sharing numbers that illustrate your impact.
Proofread Like a Pro: Before hitting send, give your application a thorough once-over. Typos and grammatical errors can distract from your message. We recommend reading it out loud or asking a friend to review it. A polished application shows us you care about the details!
How to prepare for a job interview at British Red Cross
✨Know the Mission Inside Out
Before your interview, dive deep into the British Red Cross's mission and values. Understand their commitment to humanity and how they operate in crises. This will not only show your genuine interest but also help you align your answers with their core principles.
✨Showcase Your Fundraising Savvy
Prepare specific examples of successful fundraising strategies you've implemented in the past. Be ready to discuss how you can develop a profitable cause-related fundraising ask that aligns with their 2030 strategy. Numbers and outcomes speak volumes!
✨Demonstrate Leadership and Innovation
As an Executive Director, they'll want to see your leadership style. Think about how you've led teams through change or innovation in previous roles. Share stories that highlight your ability to inspire and motivate others, especially in challenging situations.
✨Ask Thoughtful Questions
Prepare insightful questions that reflect your understanding of the role and the organisation. Inquire about their current challenges in income generation and marketing, or how they envision the future of fundraising. This shows you're not just interested in the position, but also in contributing to their mission.
