At a Glance
- Tasks: Drive impactful digital marketing campaigns and enhance our online presence.
- Company: Join the British Psychological Society's friendly and professional Marketing team.
- Benefits: Enjoy flexible working, generous leave, and tailored learning opportunities.
- Other info: Collaborative culture with a focus on equality, diversity, and inclusion.
- Why this job: Shape how a charity connects with audiences across exciting digital channels.
- Qualifications: Experience in PPC, email marketing, and strong copywriting skills required.
The predicted salary is between 30000 - 40000 € per year.
We are looking for a Digital Marketing Specialist to join the British Psychological Society’s friendly and professional Marketing team. In this role, you’ll support the delivery of impactful digital marketing activity that enhances the Society’s visibility, appeal and growth. It’s a great opportunity to help shape how a membership charity connects with its audiences across digital channels, as we continue to strengthen our digital capabilities.
As Digital Marketing Specialist, you’ll play an equally important role across two core areas: paid digital advertising and email marketing, working closely with colleagues across channels. This is a hands-on role for a confident digital marketer who combines data, creativity and channel expertise to grow awareness, engagement and conversion across our products, including membership, professional registers and CPD.
You’ll own our Google Ads activity (including Ad Grants), run paid social campaigns, and manage our external agency across Meta, LinkedIn and TikTok – leading the work, reviewing performance and ensuring activity delivers against strategy. You’ll also plan and deliver targeted email campaigns and automated journeys, writing compelling copy that drives member acquisition, retention and engagement.
Insight is central to the role: you’ll set up tracking, build reports, turn performance into clear recommendations and continually optimise activity. You’ll bring strong PPC expertise and SEO awareness (essential), solid email and copywriting skills, and an interest in using new tools - including AI - to work smarter and deliver impact.
We’re looking for an experienced digital marketer with proven hands‑on experience in paid media / PPC and email marketing. You’ll be confident managing campaigns across Google Ads (including Ad Grants) and paid social platforms such as Meta, LinkedIn and TikTok, with a sharp eye on budget optimisation and return on advertising spend. You collaborate well with creative teams and external agencies, stay ahead of platform changes, and can translate performance data into actionable insight for a range of audiences.
You’ll bring strong working knowledge of Google Analytics, campaign tagging, conversion tracking and audience segmentation, alongside experience delivering email marketing campaigns and automated journeys. You’ll have a good understanding of SEO, landing page optimisation and GDPR best practices, and the ability to write clear, engaging copy across platforms. Highly organised and collaborative, you’ll be comfortable owning multiple workstreams and combining analytical thinking with creativity.
Formal marketing qualifications (particularly Google Ads certifications), CRM experience, familiarity with AI tools, and an interest or background in psychology would be an advantage.
We have a friendly, supportive and values led working culture with an excellent benefits package that includes:
- Agile & flexible working
- Generous leave entitlement
- Occupational pension scheme
- Cycle to work scheme / free eye care vouchers / Winter flu vaccinations
- Tailored learning & development
- Employee Assistance Programme
- Life Assurance
- Discounts scheme with national organisations
The closing date for applications is 11:59pm on Sunday 17th May 2026. To apply, please send your CV and a covering letter detailing how you meet the criteria in the job profile. Please note that applications without a covering letter will not be considered.
The British Psychological Society is committed to a culture of equality, diversity and inclusion. We welcome applications from all sections of the community, irrespective of your background or circumstances. We are only able to accept applications that can demonstrate a right to work in the UK as we are unable to sponsor people requiring a work visa. Due to the large number of applications we receive, it is not possible to update you on the progress of the application until after the closing date. If you have not heard from us within three weeks of the closing date, please assume that your application has not been successful on this occasion.
Digital Marketing Specialist employer: British Psychological Society
The British Psychological Society offers a vibrant and inclusive work environment where creativity and collaboration thrive. As a Digital Marketing Specialist, you will benefit from flexible working arrangements, generous leave entitlements, and tailored learning opportunities, all while contributing to meaningful initiatives that enhance the Society's impact. Join us to be part of a supportive team dedicated to professional growth and making a difference in the field of psychology.
Contact Detail:
British Psychological Society Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might know someone at the British Psychological Society. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, especially those involving PPC and email marketing. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Stay updated on trends! The digital marketing landscape changes rapidly, so keep an eye on the latest tools and strategies. Mentioning your knowledge of AI tools or recent platform updates can impress interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at the British Psychological Society.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your relevant experience in digital marketing, especially in PPC and email campaigns. We want to see how you can bring your unique flair to our team!
Tailor Your CV:Don’t just send the same CV for every job. Tailor it to match the skills and experiences mentioned in the job description. Show us how your background aligns with what we’re looking for in a Digital Marketing Specialist.
Showcase Your Creativity:We love creativity! If you have examples of successful campaigns or innovative ideas, include them in your application. This is your opportunity to demonstrate how you can think outside the box and drive engagement.
Apply Through Our Website:Make sure to apply through our website to ensure your application gets to us smoothly. Remember, applications without a covering letter won’t be considered, so don’t skip that step!
How to prepare for a job interview at British Psychological Society
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of PPC, email marketing, and SEO. Be ready to discuss specific campaigns you've managed, the tools you used, and the results you achieved. This role is all about data and creativity, so be prepared to showcase how you've combined both in your past work.
✨Showcase Your Copywriting Skills
Since you'll be writing compelling copy for email campaigns and ads, bring examples of your best work. Think about how you can demonstrate your ability to engage audiences through your writing. If you have experience with A/B testing different copy, mention that too!
✨Familiarise Yourself with Their Brand
Before the interview, take some time to understand the British Psychological Society's mission and values. Think about how your skills can help enhance their visibility and appeal. Being able to speak to how you can contribute to their goals will show you're genuinely interested in the role.
✨Prepare Insightful Questions
Interviews are a two-way street, so come armed with questions that show your interest in the role and the team. Ask about their current digital marketing strategies, how they measure success, or what tools they use. This not only shows your enthusiasm but also helps you gauge if this is the right fit for you.
