At a Glance
- Tasks: Lead and grow key customer relationships in the drinks sector.
- Company: Join SHS Drinks, a dynamic player in the FMCG industry.
- Benefits: Competitive salary, performance bonus, 25 days holiday, and training opportunities.
- Other info: Flexible role with travel opportunities and a collaborative team environment.
- Why this job: Make an impact by driving brand growth and building lasting partnerships.
- Qualifications: Experience in Wholesale or Impulse channels with strong networking skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you a well-connected National Account Manager with a strong track record in Impulse, Convenience and Discounters? We’re looking for a dynamic, results-driven NAM to join SHS Drinks, taking the lead across our portfolio including WKD, Merrydown, Shloer, Bottlegreen, Mex and Shandy Shack.
This is a high-impact role where you’ll manage and grow key customer relationships, unlock new distribution opportunities and bring our brands to life across a diverse range of accounts – from Cash & Carry to Impulse Convenience and Discounters. Your mission? To grow our drinks brands' presence, build lasting partnerships and deliver best-in-class execution, working closely with our marketing, category, revenue management and supply chain teams.
We’re looking for someone who truly knows (and is known in) the Impulse and Convenience sector, with an established network and a deep understanding of how Cash & Carry, Convenience and Discounter customers operate.
What you'll be doing
- Account Management & Growth
- Take full ownership of key ICC and Discounter customers, including Unitas Wholesale, Spar, B&M Retail and TJ Morris.
- Shape and deliver channel strategy alongside impactful, insight-led Joint Business Plans.
- Drive performance across volume, revenue, profit and distribution targets.
- Spot, unlock and convert new growth opportunities across both existing and new accounts.
- Lead the charge on promotional planning, pricing strategy and distribution expansion.
- Use data and market insight to identify opportunities, mitigate risks and stay ahead of the competition.
- Work cross-functionally with category, marketing, revenue management and supply chain to deliver standout execution.
- Customer Relationship Management
- Build influential relationships across buying, category, marketing and senior leadership teams.
- Develop strong connections with key retail operators to drive consumer demand and in-store success.
- Champion the customer internally, ensuring their needs are understood and prioritised.
- Support and align with customer sustainability agendas through meaningful partnerships.
- Forecasting and Budgeting
- Take ownership of accurate, end-to-end forecasting and demand planning across short, medium and long-term horizons.
- Effectively manage trade investment and promotional spend to maximise return.
- Track, analyse and report on performance, ROI and key KPIs to drive continuous improvement.
- Category and Insight Leadership
- Be the voice of the channel, bringing actionable insights that shape winning customer propositions.
- Partner closely with category and brand teams to deliver compelling, insight-driven solutions.
- Teamwork and Collaboration
- Play an active role in shaping the wider ICC/Discounter commercial strategy and cross-functional initiatives.
- Represent the business confidently at customer meetings, trade events and industry forums.
- Influence internal stakeholders to align with customer priorities and strategic growth opportunities.
Who we are looking for
- Someone with strong experience within Wholesale, Cash & Carry or the Impulse channel, ideally gained within FMCG drinks.
- An individual who has a well-established and active network across the Impulse and Convenience sector.
- A highly effective negotiator and communicator who has excellent relationship building skills.
- A self-starter who thrives independently while also collaborating seamlessly across cross-functional teams.
- Flexible and willing to travel as required to support customers and business growth.
Competitive salary and performance-related bonus. Pension scheme with up to 5% employer matching. Company credit card and expenses covered. 25 days’ holiday, plus your birthday off. Ongoing training and development opportunities.
National Account Manager in Gloucester employer: British Pepper & Spice Co Ltd
At SHS Drinks, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a National Account Manager, you'll enjoy competitive salaries, performance-related bonuses, and generous holiday allowances, all while working in a dynamic environment that encourages professional growth through ongoing training and development opportunities. Join us in our mission to elevate our renowned brands and build lasting partnerships within the Impulse and Convenience sector, where your expertise will be valued and your contributions recognised.
Contact Details:
British Pepper & Spice Co Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager in Gloucester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the Impulse and Convenience sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to former colleagues or contacts. You never know who might have a lead on your next big opportunity!
✨Tip Number 2
Showcase your expertise! When you’re chatting with potential employers or networking, make sure to highlight your successes in account management and growth. Share specific examples of how you've driven performance and built strong customer relationships. This will help you stand out as a results-driven candidate.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like SHS Drinks, and express your interest in working with them. A well-timed email can open doors that aren’t even on the market yet!
✨Tip Number 4
Utilise our website! When you find a role that excites you, apply through our site. It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace National Account Manager in Gloucester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Account Manager role. Highlight your experience in the Impulse and Convenience sectors, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific brands or accounts you've worked with and how you can bring value to our portfolio.
Showcase Your Network:Since connections are key in this role, don’t forget to mention your established network within the industry. Highlight any influential relationships you've built that could benefit us at SHS Drinks.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at British Pepper & Spice Co Ltd
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your understanding of key performance indicators. Brush up on your knowledge of volume, revenue, and profit metrics related to the Impulse and Convenience sectors. Be ready to discuss how you've driven these numbers in previous roles.
✨Showcase Your Network
Your connections in the industry are crucial. Prepare to talk about your established relationships with key retail operators and how these can benefit the company. Bring examples of how you've leveraged your network to unlock new opportunities or drive sales.
✨Be Insight-Driven
SHS Drinks is looking for someone who can bring actionable insights to the table. Familiarise yourself with current market trends and be prepared to discuss how you would use data to shape customer propositions and promotional strategies.
✨Demonstrate Team Spirit
Collaboration is key in this role. Think of examples where you've worked cross-functionally with marketing, category, or supply chain teams. Highlight how your teamwork has led to successful outcomes and how you can champion customer needs internally.
