At a Glance
- Tasks: Lead key customer relationships and drive growth for popular drinks brands.
- Company: Join SHS Drinks, a dynamic player in the FMCG sector.
- Benefits: Competitive salary, performance bonus, generous holiday, and training opportunities.
- Other info: Flexible role with travel opportunities and a collaborative team environment.
- Why this job: Make an impact in the Impulse and Convenience sector with exciting brands.
- Qualifications: Experience in Wholesale or Impulse channels and strong networking skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you a well-connected National Account Manager with a strong track record in Impulse, Convenience and Discounters? We’re looking for a dynamic, results-driven NAM to join SHS Drinks, taking the lead across our portfolio including WKD, Merrydown, Shloer, Bottlegreen, Mex and Shandy Shack.
This is a high-impact role where you’ll manage and grow key customer relationships, unlock new distribution opportunities and bring our brands to life across a diverse range of accounts – from Cash & Carry to Impulse Convenience and Discounters. Your mission? To grow our drinks brands' presence, build lasting partnerships and deliver best-in-class execution, working closely with our marketing, category, revenue management and supply chain teams.
We’re looking for someone who truly knows (and is known in) the Impulse and Convenience sector, with an established network and a deep understanding of how Cash & Carry, Convenience and Discounter customers operate.
What you'll be doing
- Account Management & Growth
- Take full ownership of key ICC and Discounter customers, including Unitas Wholesale, Spar, B&M Retail and TJ Morris.
- Shape and deliver channel strategy alongside impactful, insight-led Joint Business Plans.
- Drive performance across volume, revenue, profit and distribution targets.
- Spot, unlock and convert new growth opportunities across both existing and new accounts.
- Lead the charge on promotional planning, pricing strategy and distribution expansion.
- Use data and market insight to identify opportunities, mitigate risks and stay ahead of the competition.
- Work cross-functionally with category, marketing, revenue management and supply chain to deliver standout execution.
- Customer Relationship Management
- Build influential relationships across buying, category, marketing and senior leadership teams.
- Develop strong connections with key retail operators to drive consumer demand and in-store success.
- Champion the customer internally, ensuring their needs are understood and prioritised.
- Support and align with customer sustainability agendas through meaningful partnerships.
- Forecasting and Budgeting
- Take ownership of accurate, end-to-end forecasting and demand planning across short, medium and long-term horizons.
- Effectively manage trade investment and promotional spend to maximise return.
- Track, analyse and report on performance, ROI and key KPIs to drive continuous improvement.
- Category and Insight Leadership
- Be the voice of the channel, bringing actionable insights that shape winning customer propositions.
- Partner closely with category and brand teams to deliver compelling, insight-driven solutions.
- Teamwork and Collaboration
- Play an active role in shaping the wider ICC/Discounter commercial strategy and cross-functional initiatives.
- Represent the business confidently at customer meetings, trade events and industry forums.
- Influence internal stakeholders to align with customer priorities and strategic growth opportunities.
Who we are looking for
- Someone with strong experience within Wholesale, Cash & Carry or the Impulse channel, ideally gained within FMCG drinks.
- An individual who has a well-established and active network across the Impulse and Convenience sector.
- A highly effective negotiator and communicator who has excellent relationship building skills.
- A self-starter who thrives independently while also collaborating seamlessly across cross-functional teams.
- Flexible and willing to travel as required to support customers and business growth.
Competitive salary and performance-related bonus. Pension scheme with up to 5% employer matching. Company credit card and expenses covered. 25 days’ holiday, plus your birthday off. Ongoing training and development opportunities.
National Account Lead for Impulse & Convenience Drinks in Gloucester employer: British Pepper & Spice Co Ltd
At SHS Drinks, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As the National Account Lead for Impulse & Convenience Drinks, you'll enjoy competitive salaries, performance-related bonuses, and generous holiday allowances, all while working in a dynamic environment that prioritises employee growth through ongoing training and development opportunities. Join us to make a meaningful impact in the drinks industry, leveraging your established network and expertise to drive brand success across diverse accounts.
Contact Details:
British Pepper & Spice Co Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land National Account Lead for Impulse & Convenience Drinks in Gloucester
✨Network Like a Pro
Get out there and connect with people in the Impulse and Convenience sector. Attend industry events, trade shows, and local meet-ups to build relationships that could lead to job opportunities. Remember, it’s not just about who you know, but who knows you!
✨Showcase Your Expertise
When you get the chance to chat with potential employers or at networking events, don’t hold back! Share your insights on market trends and customer needs. This will position you as a knowledgeable candidate who can bring value to their team.
✨Follow Up Like a Boss
After meeting someone or applying for a role, send a quick follow-up email. Thank them for their time and express your enthusiasm for the opportunity. It keeps you on their radar and shows you’re genuinely interested in the position.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest roles and updates directly from us, making your job search a breeze.
We think you need these skills to ace National Account Lead for Impulse & Convenience Drinks in Gloucester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Account Lead role. Highlight your experience in Impulse and Convenience sectors, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific brands or accounts you've worked with and how you can bring value to our portfolio.
Showcase Your Network:Since connections are key in this role, don’t forget to mention your established network within the Impulse and Convenience sector. Let us know how these relationships can help drive our brands forward.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at British Pepper & Spice Co Ltd
✨Know Your Numbers
As a National Account Lead, you'll need to demonstrate your understanding of key performance indicators. Brush up on your sales figures, market share data, and any relevant metrics that showcase your past successes. Be ready to discuss how you've driven growth in previous roles.
✨Network Like a Pro
Since this role requires strong connections in the Impulse and Convenience sector, make sure you highlight your network during the interview. Share specific examples of how your relationships have led to successful partnerships or new opportunities in the past.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing Joint Business Plans and channel strategies. Think about how you've used insights to shape your decisions and be ready to present a case study or example where your strategic thinking made a significant impact.
✨Be a Team Player
This role involves collaboration across various teams, so be prepared to talk about your experience working cross-functionally. Share examples of how you've successfully partnered with marketing, category, or supply chain teams to achieve common goals.
