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- Tasks: Lead the charge in distributing top UK drinks brands and build strong local relationships.
- Company: Join a dynamic team at a fast-growing drinks company with exciting brands.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Why this job: Be the face of beloved brands and make a real impact in your community.
- Qualifications: Sales experience and a passion for the drinks industry are essential.
- Other info: Access to the Northwest region is required; great networking opportunities await!
The predicted salary is between 36000 - 60000 £ per year.
Interested in applying for this job email your CV now
We’re offering an exciting opportunity to lead the charge in distributing some of the UK’s most loved and fastest-growing drinks brands, including WKD, bottlegreen, Mex, Shandy Shack, and more, across the Northwest region. You’ll be the face of our brands locally, building new relationships, energising existing accounts, and protecting key partnerships. You’ll be out in the field, connecting with local businesses, hospitality venues, and influencers, bringing our brands to life.
You’ll also play a hands-on role in local marketing activations, working closely with our wider Marketing and Sales teams to create buzz, drive footfall, and spark product engagement. It’s a role that blends commercial impact with creative flair, with exposure across the wider business to fuel your growth and progression.
Key Responsibilities/Duties
Category Growth:
- Win new business and grow existing accounts across independent and regional multiple operators, driving sales, brand awareness, and consumer engagement.
- Build collaborative customer partnerships that turn brand ambition into real-world success. You’ll be the link between customer needs and brand strategy.
- Boost distribution, visibility, and availability by identifying gaps, setting clear targets, and aligning customer needs with brand strengths.
- Create and deliver bold, account-specific activations that drive NPD, volume, and sustainable growth, balancing brand and customer objectives while managing cost investment.
Operational Excellence:
- Design and deliver promotional plans that excite customers and drive results, all built into our planning tools for seamless execution.
- Hit key KPIs aligned with brand and company goals, always operating within the Portman Group and SHS codes of conduct.
- Collaborate cross-functionally with Marketing, Demand Planning, Commercial Finance, and more, ensuring a joined-up approach that maximises impact.
- Tap into powerful networks, from RTM account managers to bartenders and hospitality operators, to win new business and protect existing relationships.
- Embrace flexibility.Be ready to engage with customers.
Our People:
- Live our SPIRIT values, bringing energy, integrity, and collaboration to everything you do.
- Stay informed and attend key internal meetings to share insights on performance, competition, and best practices.
- Communicate with impact internally and externally to drive demand, availability, and visibility at the point of purchase. Keep CRM and reporting systems updated daily.
- Use structured selling principles to guide your approach and maximise effectiveness.
- Take ownership of personal cost control and company property.
- Always operate professionally, upholding team and company standards while representing our brands with pride.
Experience/Qualifications
We’re looking for confident, driven Sales professionals who thrive on a challenge and enjoy building strong relationships. If you have 12–24 months of experience in a similar role and a passion for the drinks industry, this could be your next big move.
If you come from hospitality, as a supervisor, bar manager, or mixologist and have built a strong network across the Northwest on-trade scene, we’d alsolove to hear from you. This is your chance to step across the bar and bring your insider knowledge into a fast-paced commercial role.
What You’ll Need to Succeed:
- A strategic mindset and a hunger to grow, both the business and your career.
- The ability to spot opportunities, win new accounts, and nurture existing ones.
- A network of decision-makers in on-trade venues across the Northwest, or the drive and ability to build one fast.
- A natural flair for influence, negotiation, and activation, you’ll be the face of our brands in your region.
Additional Information
Candidates should have access to the Northwest region:
- Northwest to include Manchester, Liverpool, Blackpool, Keswick (the Lake District), and North Wales.
Interested in applying for this job email your CV now
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Brand Development Executive (On-Trade) employer: British Pepper & Spice Co Ltd
Contact Detail:
British Pepper & Spice Co Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Development Executive (On-Trade)
✨Tip Number 1
Get out there and network! Attend local events, trade shows, or even casual meet-ups in the drinks industry. The more people you connect with, the better your chances of landing that Brand Development Executive role.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or clients, let your passion for the drinks industry shine through. Be engaging and memorable – you want them to think of you when they’re looking for someone to fill that role.
✨Tip Number 3
Leverage social media to your advantage. Follow brands you love, engage with their content, and connect with key players in the industry. This can help you stay informed about opportunities and trends while also showcasing your enthusiasm.
✨Tip Number 4
Don’t forget to apply through our website! It’s a great way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and ready to take on the challenge of building relationships in the Northwest.
We think you need these skills to ace Brand Development Executive (On-Trade)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand Development Executive role. Highlight any relevant sales experience, especially in the drinks industry, and showcase your ability to build relationships and drive growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for the drinks industry and explain why you’re the perfect fit for this role. Don’t forget to mention your network in the Northwest and how you can leverage it for success.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Use numbers and examples to illustrate how you’ve driven sales or built partnerships, as this will make your application stand out.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at British Pepper & Spice Co Ltd
✨Know Your Brands
Before the interview, dive deep into the brands you'll be representing. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the role.
✨Showcase Your Network
If you have connections in the on-trade scene, be sure to highlight them during your interview. Discuss how these relationships can help drive sales and brand visibility. If you don’t have a network yet, share your strategies for building one quickly.
✨Demonstrate Your Sales Skills
Prepare to discuss specific examples of how you've successfully grown accounts or won new business in the past. Use structured selling principles to frame your experiences, showing how you can apply these skills to meet the company's KPIs.
✨Embrace the SPIRIT Values
Familiarise yourself with the company’s SPIRIT values: energy, integrity, and collaboration. Be ready to share how you embody these values in your work. This will demonstrate that you’re not just a fit for the role, but also for the company culture.
