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- Tasks: Lead marketing initiatives and drive brand success for British Land.
- Company: Join a FTSE listed company with a strong focus on sustainability and innovation.
- Benefits: Enjoy a competitive salary, hybrid work, and a supportive team culture.
- Why this job: Make a real impact in a dynamic environment while shaping your career.
- Qualifications: Experience in marketing with a creative and analytical mindset.
- Other info: Be part of a diverse team that values your ideas and contributions.
The predicted salary is between 43200 - 72000 £ per year.
Department: COO Office
Location: Marble Arch, London (Hybrid – 4 days in office)
Reporting to: Head of Corporate Affairs
Type of Contract: Permanent
Our purpose is to create and manage outstanding places which deliver positive outcomes for all our stakeholders on a long term, sustainable basis. We are a FTSE listed business with a strong balance sheet and £15.2bn of assets under management. With just 600 employees, you are given the ability to make a big impact and elevate your career quickly. Our diverse, passionate team of experts works on some of the most ambitious, innovative and sustainable projects in the country – from our high-quality campuses across central London to some of the top retail schemes in the UK – providing a rewarding career journey where you can shape how you grow. We believe in shared success and enabling people to be themselves. If you want to feel listened to and understood in an environment where your opinions count and bright ideas are encouraged, you’ve come to the right place. In our latest engagement survey, 81% of colleagues said they are proud to work at British Land.
As the Head of Marketing, you will lead the team to deliver the planning, development and execution of British Land's marketing, brand, placemaking and advertising initiatives. You will drive successful marketing for the entire organisation, using market research, pricing, product marketing, marketing communications, brand and advertising. The purpose of this role is to create a competitive preference for British Land's places among our customers across retail, workspace, logistics and residential driving sales and income generation.
Specifically, you will:
- Position British Land's places to enable the leasing and sales teams to secure new customers in line with our business plans.
- Support our Investment team in strategic divestments ensuring product is delivered to market in line with market expectation.
Requirements:
- Real Estate MBA or advanced degree is a plus.
- Strong understanding of marketing principles, practices, and techniques across digital and traditional channels.
- Creativity, innovation, and the ability to think outside the box.
- Analytical mindset and proficiency in data analysis and interpretation.
- Results-driven and goal-oriented mindset.
- Adaptability and flexibility in a fast-paced environment.
- Integrity and professionalism in representing the organisation's brand and values.
Our values are what we stand for at British Land; they connect us every day to our vision, purpose, and strategy. They help us to promote an inclusive, positive, and collaborative culture.
If you enjoy bringing your whole self to work, share our values and are excited about our purpose, we’d love to hear from you. We are committed to providing an accessible and inclusive process.
Head Of Marketing in England employer: British Land
Contact Detail:
British Land Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Marketing in England
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Head of Marketing role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve driven results in marketing. Make sure they see the value you can bring to British Land.
✨Tailor Your Approach
Do your homework on British Land and their projects. When you’re in interviews or networking, mention specific initiatives they’ve done that resonate with you. This shows you’re genuinely interested and ready to contribute.
✨Follow Up
After any meeting or interview, drop a quick thank-you note. It’s a simple way to keep the conversation going and remind them of your enthusiasm for the role. Plus, it shows you’re professional and thoughtful!
We think you need these skills to ace Head Of Marketing in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Marketing role. Highlight your achievements in marketing, brand management, and any relevant projects that showcase your creativity and analytical mindset.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to British Land's mission. Be sure to mention specific initiatives or values from the job description that resonate with you.
Showcase Your Results-Driven Approach: In both your CV and cover letter, emphasise your results-driven mindset. Share examples of how your marketing strategies have led to tangible outcomes, whether that's increased sales, improved brand awareness, or successful campaigns.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, you can ensure your application reaches the right people and stands out in our system!
How to prepare for a job interview at British Land
✨Know Your Stuff
Before the interview, dive deep into British Land's projects and values. Familiarise yourself with their marketing strategies and recent campaigns. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Creativity
As the Head of Marketing, creativity is key! Prepare examples of innovative marketing strategies you've implemented in the past. Think about how you can apply similar ideas to British Land's diverse portfolio and make a lasting impact.
✨Data-Driven Mindset
Brush up on your analytical skills. Be ready to discuss how you've used data analysis to drive marketing decisions. Highlight specific metrics or results from previous campaigns that demonstrate your ability to achieve results and adapt strategies.
✨Emphasise Collaboration
British Land values teamwork and collaboration. Share experiences where you've successfully worked with cross-functional teams. Discuss how you can foster a collaborative environment within the marketing team to drive shared success.
