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- Tasks: Support the Head of Communications in managing media, events, and member communications.
- Company: Join the British Institute of Innkeeping, a charity championing pubs across the UK.
- Benefits: Enjoy flexible working with 3 days in the office and 2 days remote, plus competitive salary.
- Why this job: Be part of a fun team making a real impact in the hospitality sector.
- Qualifications: Strong PR experience, self-motivated, and a passion for the hospitality industry required.
- Other info: Opportunity to work on exciting campaigns and events while developing valuable skills.
The predicted salary is between 30000 - 33000 £ per year.
The British Institute of Innkeeping (BII) is a charity and membership organisation, supporting licensees running pubs across the UK. We offer a wide range of member benefits, run industry leading competitions and host incredible events to champion our members and the wider pub sector.
We are a small, but fun team, delivering brilliant support to our members and promoting the sector, as well as taking our members\’ voices to Government to challenge the incredible pressures our industry is currently facing.
We are hiring a PR and Comms Executive to support our Head of Communications and Comms team as they manage multiple media streams, events and communications.
KEY RESPONSIBILITIES – A brief overview of what you will be doing
Supporting and working closely with the Head of Communications, the PR and Comms Executive will help deliver excellence in all areas of the Communication Team’s remit. In addition, they will work closely with the Senior Leadership Team (SLT).
PR/Government engagement
Supporting the Head of Comms and CEO with the PR and communication of the BII’s engagement with Government and other stakeholders in our sector:
- Writing press releases and email updates to members on our work with Government, as well as any key issues relating to the sector, with the support and guidance of Head of Comms and CEO.
- Dealing with media professionals both in our sector and at national press level.
- Developing relationships and working with key Comms professionals in other trade bodies, companies and businesses in our sector.
- Developing ideas for campaigns to drive engagement, and champion the sector and the opportunities it presents.
- Working with the Membership team to ensure Comms are delivering the actionable tools and information that members need to help their business.
- Running member surveys to gain data on their challenges and identify key members we could work closely with to deepen our understanding of the pressures they are facing.
Events/Awards
Working with the Head of Comms and wider SLT to deliver successful events for the BII:
- Assist the Head of Comms and Comms team to ensure we have excellent delivery of our competitions – Licensee of the Year Award, NITAs and any other competitions/awards as required.
- Assist Head of Comms and SLT gaining Sponsorship for events.
- Assist with the promotion of events within our sector via email and social campaigns, as well as through direct relationships with businesses in our sector.
Comms & Marketing – Website/Social Media/Email/Magazine/General Comms
Working with, and as part of, the brilliant BII Comms team, supporting activities across the board:
- CRM and website management – managing content, layout and technical aspects of the BII website, including supporting a new website project and the creation and delivery of the Workforce website.
- Production of marketing material such as imagery, guides, slides, social media posts, presentations etc. for all BII & Workforce needs.
- Creation of email campaigns, including weekly newsletter, INNfocus and CEO updates
- Contribute ideas and themes to the BII News magazine and assist with providing content and member contacts to BII News Editor, Kate Oppenheim.
PERSON SPECIFICATION – our ideal candidate
- Strong experience in a PR related role, with confidence to tackle sensitive and nuanced subjects and approaches.
- Self-motivated; ability to work under minimal supervision and lead on projects to ensure their successful delivery.
- Flexible approach to support other team members in Communications, but also across all other departments and department Heads. We all work across multiple areas and pitch in to help each other across the board.
- A strong understanding of the Hospitality industry, but in particular, pubs, would be incredibly beneficial.
- Strong Marketing and/or Communications background including campaign strategy.
- Knowledge and understanding of the role a membership body plays would also be very desirable.
- Collaborative team player, with a can-do attitude and positive approach – our industry is fun to work in, but also incredibly demanding at times.
- Strong interpersonal skills with the ability to deal with stakeholders at all levels, from BII members, through to leaders in other businesses.
- Confident in managing multiple work streams in parallel and delivering on tight deadlines, particularly for Events and time sensitive media related activities.
- High level of organisational skills.
- Attention to detail – ability to spot issues and get them resolved efficiently.
- Flexibility – able to switch from one task to another at short notice to deliver on important communications requirements.
- Resilience – able to cope with a busy role and work well under pressure
- Good level of IT skills with strong system knowledge of:
CRM systems, Website Management, Email campaign platforms, Canva graphics platform, All social media platforms.
Role based at our offices in Fleet 3 days a week and 2 days remotely, if workload and collaboration allows.
Salary range: £30-£33k depending on experience.
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PR & Comms Executive employer: British Institute Innkeeping (BII)
Contact Detail:
British Institute Innkeeping (BII) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Comms Executive
✨Tip Number 1
Familiarise yourself with the British Institute of Innkeeping and its mission. Understanding their role in supporting pubs and licensees will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Network within the hospitality industry, especially with professionals involved in PR and communications. Attend relevant events or webinars to meet potential colleagues and learn about current trends and challenges in the sector.
✨Tip Number 3
Showcase your understanding of effective communication strategies by preparing examples of past campaigns or projects you've worked on. Be ready to discuss how you can apply these experiences to support the BII's goals.
✨Tip Number 4
Demonstrate your flexibility and resilience by sharing instances where you've successfully managed multiple tasks under pressure. Highlighting your ability to adapt will resonate well with the team-oriented culture at BII.
We think you need these skills to ace PR & Comms Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and communications. Focus on any roles where you've managed media relations, written press releases, or engaged with stakeholders, especially in the hospitality sector.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and the role of membership bodies. Mention specific examples of how your skills align with the responsibilities outlined in the job description, such as event management or campaign strategy.
Showcase Your Writing Skills: Since the role involves writing press releases and email updates, consider including a writing sample or summarising a relevant project in your application. This will demonstrate your ability to communicate effectively and engage with different audiences.
Highlight Team Collaboration: Emphasise your experience working in teams and supporting colleagues across departments. The BII values collaboration, so share examples of how you've successfully worked with others to achieve common goals.
How to prepare for a job interview at British Institute Innkeeping (BII)
✨Showcase Your PR Experience
Make sure to highlight your previous experience in PR roles. Be prepared to discuss specific campaigns you've worked on, the strategies you employed, and the outcomes achieved. This will demonstrate your capability to handle sensitive topics and engage effectively with various stakeholders.
✨Demonstrate Industry Knowledge
Familiarise yourself with the hospitality industry, particularly the pub sector. Research current trends, challenges, and key players. Showing that you understand the unique pressures faced by licensees will impress the interviewers and show your commitment to the role.
✨Prepare for Team Collaboration Questions
Since the role requires a collaborative approach, be ready to discuss examples of how you've successfully worked within a team. Highlight your flexibility and willingness to support colleagues across different departments, as this aligns with the BII's team-oriented culture.
✨Exhibit Strong Communication Skills
As a PR & Comms Executive, your communication skills are crucial. Practice articulating your thoughts clearly and confidently. During the interview, pay attention to your body language and ensure you engage with the interviewers, demonstrating your interpersonal skills.