At a Glance
- Tasks: Create engaging email campaigns and supporter journeys to build community loyalty.
- Company: Join the UK's largest equine charity, making a real difference for horses and riders.
- Benefits: Enjoy 26 days annual leave, flexible working, and a supportive team environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Use your marketing skills to inspire and connect with a passionate community.
- Qualifications: Experience in marketing, confident writing skills, and a passion for audience engagement.
The predicted salary is between 31124 - 38040 £ per year.
Salary: £27,000
35 Hours Per Week
The British Horse Society (BHS) is the UK's largest equine charity, helping horses and everyone who cares for them enjoy the best possible life together. We make riding safer, champion the welfare of horses, protect off road riding routes, encourage participation and increase education and understanding around horses.
In this role, you will play a key part in engaging our key audiences, bringing BHS' impact and benefits to life for supporters, members, volunteers, and partners to build a growing and loyal community. We're looking for a creative and passionate Marketing Executive to ensure BHS supporters and partners feel thanked, informed and proud to be part of our community. As part of the performance marketing team, and reporting into the Campaign Manager- Supporter Engagement & Retention, you will help deliver email campaigns, supporter journeys and content that strengthens loyalty, supports our charitable work and improves the supporter experience.
What you'll be doing:
- Creating and writing engaging email campaigns, newsletters and supporter updates that inform and involve audiences in our work.
- Helping to build supporter journeys that thank, inspire and keep people connected to grow our community.
- Working with teams across marketing, membership, fundraising, volunteers, education and charitable impact areas.
- Using data and testing to understand and improve the supporter journey to grow engagement and retention.
- Bringing our brand and values to life through key supporter communications and touch points to deepen connection to BHS and our cause.
What you won't be doing:
- You won't be working with a single audience- you'll support a range of BHS supporters and partners including members, donors, coaches and volunteers and be involved in many areas of BHS.
- You won't be working alone. You will be working within a supportive performance marketing team and collaborating closely with the wider marketing, communications and fundraising department.
- You won't need charity or equestrian experience, although either would be helpful.
Requirements:
This is a great role for you if:
- You want to use your marketing experience and skills to make a positive difference.
- You are confident in writing emails, copy and content that builds loyalty, trust and inspires to action.
- You are audience focused, passionate about understanding what makes our supporters tick and how to engage them.
- You are confident using email marketing, CRM or digital tools.
- You like using data to understand performance and using it to improve what comes next.
- You like coming up with ideas, then making them happen.
- You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.
Other information:
Why Join Us? At BHS, you'll be part of a passionate team working towards making a real difference for horses and riders. We offer a collaborative environment, opportunities for personal and professional growth, and the chance to have a lasting impact on the equine and wider community. If you want a role where no two days feel quite the same, this could be a brilliant fit. You'll use your marketing know-how and creative thinking to support a charity that makes a real difference for horses and the people who care for them.
We also offer 26 days annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services.
Location: Our office is based near Stoneleigh in Warwickshire, and this role will typically work from there 2 days a week with flexibility to work remotely. You're also welcome to work in the office more frequently.
Hours: Our usual full-time hours are 35 a week - with an early finish on a Friday! We offer other flexible work options, such as compressed hours, which we're happy to discuss.
Marketing Executive- Supporter Engagement & Retention in Kenilworth employer: British Horse Society
The British Horse Society is an exceptional employer, offering a supportive work culture that prioritises employee wellbeing and flexibility. With generous benefits such as 26 days of annual leave, matched pension contributions, and a commitment to diversity and inclusion, employees can thrive both personally and professionally in our Warwickshire office, where they can enjoy a balanced work-life dynamic with the option for remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive- Supporter Engagement & Retention in Kenilworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Horse Society and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Horse Society are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Horse Society on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Horse Society. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive- Supporter Engagement & Retention in Kenilworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Horse Society. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Horse Society:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Horse Society’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Horse Society
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Horse Society will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Horse Society, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
