At a Glance
- Tasks: Create engaging email campaigns and supporter journeys to build community loyalty.
- Company: Join the UK's largest equine charity, making a real difference for horses and riders.
- Benefits: Enjoy 26 days annual leave, flexible working, and a supportive team environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Use your marketing skills to inspire and connect with a passionate community.
- Qualifications: Experience in marketing, confident writing skills, and a passion for audience engagement.
The predicted salary is between 31124 - 38040 £ per year.
Salary: £27,000
35 Hours Per Week
The British Horse Society (BHS) is the UK's largest equine charity, helping horses and everyone who cares for them enjoy the best possible life together. We make riding safer, champion the welfare of horses, protect off road riding routes, encourage participation and increase education and understanding around horses.
In this role, you will play a key part in engaging our key audiences, bringing BHS' impact and benefits to life for supporters, members, volunteers, and partners to build a growing and loyal community. We're looking for a creative and passionate Marketing Executive to ensure BHS supporters and partners feel thanked, informed and proud to be part of our community. As part of the performance marketing team, and reporting into the Campaign Manager- Supporter Engagement & Retention, you will help deliver email campaigns, supporter journeys and content that strengthens loyalty, supports our charitable work and improves the supporter experience.
What you'll be doing:
- Creating and writing engaging email campaigns, newsletters and supporter updates that inform and involve audiences in our work.
- Helping to build supporter journeys that thank, inspire and keep people connected to grow our community.
- Working with teams across marketing, membership, fundraising, volunteers, education and charitable impact areas.
- Using data and testing to understand and improve the supporter journey to grow engagement and retention.
- Bringing our brand and values to life through key supporter communications and touch points to deepen connection to BHS and our cause.
What you won't be doing:
- You won't be working with a single audience- you'll support a range of BHS supporters and partners including members, donors, coaches and volunteers and be involved in many areas of BHS.
- You won't be working alone. You will be working within a supportive performance marketing team and collaborating closely with the wider marketing, communications and fundraising department.
- You won't need charity or equestrian experience, although either would be helpful.
Requirements:
This is a great role for you if:
- You want to use your marketing experience and skills to make a positive difference.
- You are confident in writing emails, copy and content that builds loyalty, trust and inspires to action.
- You are audience focused, passionate about understanding what makes our supporters tick and how to engage them.
- You are confident using email marketing, CRM or digital tools.
- You like using data to understand performance and using it to improve what comes next.
- You like coming up with ideas, then making them happen.
- You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.
Other information:
Why Join Us? At BHS, you'll be part of a passionate team working towards making a real difference for horses and riders. We offer a collaborative environment, opportunities for personal and professional growth, and the chance to have a lasting impact on the equine and wider community. If you want a role where no two days feel quite the same, this could be a brilliant fit. You'll use your marketing know-how and creative thinking to support a charity that makes a real difference for horses and the people who care for them.
We also offer 26 days annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services.
Location: Our office is based near Stoneleigh in Warwickshire, and this role will typically work from there 2 days a week with flexibility to work remotely. You're also welcome to work in the office more frequently.
Hours: Our usual full-time hours are 35 a week - with an early finish on a Friday! We offer other flexible work options, such as compressed hours, which we're happy to discuss.
Marketing Executive- Supporter Engagement & Retention in Kenilworth employer: British Horse Society
The British Horse Society is an exceptional employer, offering a supportive work culture that prioritises employee wellbeing and flexibility. With generous benefits such as 26 days of annual leave, matched pension contributions, and a commitment to diversity and inclusion, employees can thrive both personally and professionally in our Warwickshire office, where they can enjoy a balanced work-life dynamic with the option for remote work.
