At a Glance
- Tasks: Lead impactful marketing campaigns to inspire supporters and drive fundraising efforts.
- Company: Join a passionate team dedicated to fighting heart disease.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to collaborate and innovate across various media channels.
- Why this job: Make a real difference in people's lives while developing your marketing skills.
- Qualifications: Experience in direct marketing, strong campaign management, and excellent communication skills.
The predicted salary is between 40000 - 50000 € per year.
Are you ready to lead transformative multi-channel marketing campaigns and make a real impact in the fight against heart and circulatory disease? Join our highly ambitious team and help deliver sector-leading, inspirational, and high-performing multi-channel marketing campaigns. Your work will inspire new and existing supporters, engage communities, and drive forward our mission to make a world where everyone has a healthier heart for longer.
About the Role
As a key member of our Mass Fundraising Marketing Acquisition team, you’ll play a vital role in developing, delivering, and managing customer acquisition strategies in a team that manages a diverse portfolio of income-generating products and propositions. These include our regular giving programme, lottery and raffle activities, legacies, and events and community fundraising. You'll help drive performance and innovation across your product area. You’ll manage campaigns across a range of media channels including TV, digital, audio, PPC, and social, ensuring we reach and inspire audiences effectively.
You’ll be:
- Leading the delivery of high-impact acquisition campaigns across multiple channels
- Collaborating with BHF’s lead creative and media agencies on large-scale and always-on campaigns
- Monitoring and optimising campaign performance to maximise results
- Supporting the development of new propositions and creative approaches to supporter engagement
This role may require some travel across the U.K. to attend stakeholder and partner meetings.
About you
You have significant direct marketing experience, preferably within the charity sector, and are an excellent campaign manager. You also have knowledge of recurring revenue models and are an experienced project manager. You’re a strong negotiator who has experience managing multiple third-party agencies, has strong interpersonal and communication skills, and is an excellent copywriter. You are motivated to exceed targets and have experience working in a fast-moving marketing team, which enables you to work at pace and manage a high workload. As a highly numerate strategic thinker, you can set long-term and short-term objectives, manipulate and analyse data across a variety of media, and use your own initiative to identify opportunities and solve problems.
You’ll also have experience with:
- Working with expenditure budgets
- Insight, data analysis, and reporting
- Managing multiple external agency relationships
- Budget, income and expenditure reporting
- Using CRM systems
- Working with multiple stakeholders
- Paid media, particularly digital marketing
Working arrangements
This is a hybrid role, where your work will be split between your home and at least two days per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Senior Marketing Executive - Mass Fundraising Acquisition employer: British Heart Foundation
Join a dynamic and purpose-driven team at the British Heart Foundation, where your role as a Senior Marketing Executive will not only challenge you but also allow you to make a significant impact in the fight against heart disease. With a strong emphasis on employee growth, innovative work culture, and the flexibility of hybrid working arrangements in London, we offer a supportive environment that encourages creativity and collaboration, ensuring you thrive while contributing to our mission of healthier hearts for all.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive - Mass Fundraising Acquisition
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. We want you to be able to discuss how your skills align with their mission. Show them you’re not just another candidate; you’re passionate about making a difference!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it relates to the role. We suggest rehearsing with a friend or in front of a mirror to boost your confidence before the big day.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We believe this small gesture can set you apart from other candidates.
We think you need these skills to ace Senior Marketing Executive - Mass Fundraising Acquisition
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about making a difference in the fight against heart and circulatory disease. Share your personal connection to the cause or any relevant experiences that fuel your passion.
Tailor Your CV:Make sure your CV is tailored specifically for this role. Highlight your direct marketing experience and any campaigns you've managed that align with our mission. We love seeing how your skills can directly contribute to our goals, so don’t hold back!
Be Data-Driven:Since we’re all about performance and innovation, include examples of how you've used data to drive campaign success. Whether it’s optimising results or analysing insights, show us how you’ve made data work for you in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at British Heart Foundation
✨Know Your Campaigns
Before the interview, dive deep into the types of multi-channel marketing campaigns that the company has run. Familiarise yourself with their past successes and challenges, especially in the charity sector. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role requires a strong understanding of data analysis, be prepared to discuss specific examples where you've used data to drive campaign performance. Bring along any relevant metrics or reports that highlight your ability to optimise campaigns based on insights.
✨Prepare for Collaboration Questions
Given the emphasis on working with creative and media agencies, think of examples where you've successfully collaborated with external partners. Be ready to discuss how you managed those relationships and what strategies you employed to ensure everyone was aligned towards common goals.
✨Demonstrate Your Copywriting Skills
As an excellent copywriter, you should be ready to showcase your writing skills. Consider bringing a portfolio of your best work or preparing a short pitch for a hypothetical campaign. This will give you a chance to demonstrate your creativity and ability to engage audiences effectively.
