At a Glance
- Tasks: Lead impactful marketing campaigns to inspire communities and drive health initiatives.
- Company: Join a passionate team dedicated to fighting heart and circulatory diseases.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with creative agencies and manage diverse fundraising products.
- Why this job: Make a real difference while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in direct marketing, strong campaign management, and excellent communication skills.
The predicted salary is between 35000 - 45000 € per year.
Are you ready to lead transformative multi-channel marketing campaigns and make a real impact in the fight against heart and circulatory disease? Join our highly ambitious team and help deliver sector-leading, inspirational, and high-performing multi-channel marketing campaigns. Your work will inspire new and existing supporters, engage communities, and drive forward our mission to make a world where everyone has a healthier heart for longer.
About the Role
As a key member of our Mass Fundraising Marketing Acquisition team, you’ll play a vital role in developing, delivering, and managing customer acquisition strategies in a team that manages a diverse portfolio of income-generating products and propositions. These include our regular giving programme, lottery and raffle activities, legacies, and events and community fundraising. You’ll help drive performance and innovation across your product area. You’ll manage campaigns across a range of media channels including TV, digital, audio, PPC, and social, ensuring we reach and inspire audiences effectively.
You’ll be:
- Leading the delivery of high-impact acquisition campaigns across multiple channels
- Collaborating with BHF’s lead creative and media agencies on large-scale and always-on campaigns
- Monitoring and optimising campaign performance to maximise results
- Supporting the development of new propositions and creative approaches to supporter engagement
This role may require some travel across the U.K. to attend stakeholder and partner meetings.
About you
You have significant direct marketing experience, preferably within the charity sector, and are an excellent campaign manager. You also have knowledge of recurring revenue models and are an experienced project manager. You’re a strong negotiator who has experience managing multiple third-party agencies, has strong interpersonal and communication skills, and is an excellent copywriter. You are motivated to exceed targets and have experience working in a fast-moving marketing team, which enables you to work at pace and manage a high workload. As a highly numerate strategic thinker, you can set long-term and short-term objectives, manipulate and analyse data across a variety of media, and use your own initiative to identify opportunities and solve problems.
You’ll also have experience with:
- Working with expenditure budgets
- Insight, data analysis, and reporting
- Managing multiple external agency relationships
- Budget, income and expenditure reporting
- Using CRM systems
- Working with multiple stakeholders
- Paid media, particularly digital marketing
Working arrangements
This is a hybrid role, where your work will be split between your home and at least two days per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Senior Marketing Executive employer: British Heart Foundation
Join a dynamic and purpose-driven team at the British Heart Foundation, where your role as a Senior Marketing Executive will not only challenge you but also allow you to make a significant impact in the fight against heart and circulatory disease. With a strong focus on employee growth, a collaborative work culture, and the flexibility of hybrid working arrangements in London, we offer an inspiring environment that fosters innovation and creativity while driving meaningful change in communities.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in the charity sector. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. When you get that interview, having tangible examples of your work will set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to organisations you admire. Express your interest in their mission and how you can contribute to their marketing efforts.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm for the role right from the start.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your direct marketing experience and any campaigns you've led that align with our mission. We want to see how you can inspire supporters and drive performance!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the charity sector and your strategic thinking skills. Tell us how you’ve managed multi-channel campaigns and what innovative approaches you've taken in the past.
Showcase Your Data Skills:Since we’re all about optimising campaign performance, make sure to highlight your experience with data analysis and reporting. Share examples of how you've used insights to drive results in previous roles – we love a numbers-savvy candidate!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at British Heart Foundation
✨Know Your Campaigns
Before the interview, dive deep into the types of multi-channel marketing campaigns that the company has run. Familiarise yourself with their past successes and challenges. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Since the role requires a strong understanding of data analysis, be prepared to discuss specific examples where you've used data to drive campaign performance. Bring along any relevant metrics or reports that highlight your ability to optimise campaigns based on insights.
✨Prepare for Collaboration Questions
Given the emphasis on working with creative and media agencies, think of examples where you've successfully collaborated with external partners. Be ready to discuss how you managed those relationships and what strategies you employed to ensure everyone was aligned towards common goals.
✨Demonstrate Your Copywriting Skills
As an excellent copywriter, you should be ready to showcase your writing skills. Consider bringing a portfolio of your best work or preparing a short pitch for a hypothetical campaign. This will give you the chance to demonstrate your creativity and ability to engage audiences effectively.
