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- Tasks: Lead BHF's SEO strategy to enhance visibility and support fundraising efforts.
- Company: Join the British Heart Foundation, making a difference for 7.6 million people with heart conditions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team, shaping impactful digital experiences and driving social change.
- Qualifications: Proven SEO expertise, analytical skills, and experience with cross-functional collaboration required.
- Other info: Flexible working arrangements with 1-2 days in the office; perfect for balancing life and work.
The predicted salary is between 39000 - 46000 £ per year.
Overview
Join to apply for the Search Engine Optimization Manager role at British Heart Foundation.
British Heart Foundation (BHF) is transforming its digital products and services to deliver more impactful, personalised experiences, increase fundraising income, and provide vital support to the 7.6 million people in the UK living with heart and circulatory conditions.
Locations: Hybrid – London office & home
Salary: £45,000 – £47,500 p/a + benefits
Closing Date: 09 Sep 2025
Vacancy type: Permanent
Responsibilities
- Lead the development and delivery of BHF’s SEO strategy to boost organic visibility, drive engagement, and support fundraising and awareness goals.
- Monitor performance using SEO and analytics tools, produce clear and accessible reports, and adapt strategies in response to evolving search trends including the impact of generative AI.
- Collaborate with content designers, technical teams, and marketing colleagues to create high-quality, user-focused content that meets search intent and reflects BHF’s mission.
- Optimise website structure, on-page elements, and technical aspects such as page speed, mobile usability, and crawlability to improve ranking and indexing.
- Deliver SEO training and best practice guidance to internal teams, while supporting local search visibility and contributing to UX reviews and link-building efforts.
About you
You’ll bring a strong track record of improving organic performance for large websites, with experience of developing and implementing SEO strategies that respond to the evolving search landscape including mitigating traffic loss from AI-generated content.
You’re confident using a range of SEO tools (e.g. GA4, Search Console, Semrush, Ahrefs, Screaming Frog) to monitor performance, identify opportunities, and use insights to inform decision-making. You also have experience working with cross-functional teams to align SEO with broader digital and organisational goals.
You have a solid grasp of digital PR, link-building, and local SEO strategies, and understand how these areas are shifting in response to generative AI and changing search behaviours.
Key qualifications and capabilities
- A deep understanding of SEO principles, including technical SEO and on-page optimisation, with experience implementing changes through a CMS.
- Experience conducting thorough keyword research, competitor analysis, and reporting on performance including setting and tracking KPIs.
- Strong analytical and communication skills, with the ability to present insights and strategies clearly to stakeholders at all levels, including senior leadership.
- Knowledge of how content, UX, and technical elements such as site architecture, page speed, and mobile optimisation impact SEO, and the ability to use this insight to make informed decisions and recommendations.
- Experience training and supporting others to deliver high-quality, search-optimised content, along with a collaborative mindset and the ability to work effectively across teams and disciplines.
Working arrangements
This is a hybrid role, where your work will be split between your home and 1-2 days per week, on average, in either our Birmingham, London or Northampton office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
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Search Engine Optimization Manager employer: British Heart Foundation
Contact Detail:
British Heart Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimization Manager
✨Tip Number 1
Familiarise yourself with the British Heart Foundation's mission and values. Understanding their goals will help you tailor your conversations and demonstrate how your SEO strategies can directly support their fundraising and awareness objectives.
✨Tip Number 2
Stay updated on the latest trends in SEO, especially regarding generative AI and its impact on search behaviour. Being able to discuss these trends during your interview will show that you're proactive and knowledgeable about the evolving landscape.
✨Tip Number 3
Prepare to showcase your experience with specific SEO tools mentioned in the job description, like GA4 and Semrush. Be ready to discuss how you've used these tools to drive organic performance and what insights you've gained from them.
✨Tip Number 4
Highlight your collaborative skills by preparing examples of how you've worked with cross-functional teams in the past. This role requires working closely with content designers and technical teams, so demonstrating your ability to collaborate effectively will be key.
We think you need these skills to ace Search Engine Optimization Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SEO strategies, tools, and any relevant achievements. Use keywords from the job description to demonstrate that you meet the qualifications and capabilities required for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the British Heart Foundation's mission. Discuss your specific experience in improving organic performance and how you can contribute to their goals, particularly in relation to generative AI and evolving search trends.
Showcase Your Analytical Skills: Provide examples of how you've used SEO tools like GA4, Search Console, or Semrush to monitor performance and inform decision-making. Highlight any successful projects where your analytical skills led to improved outcomes.
Prepare for Potential Questions: Think about how you would discuss your approach to SEO strategy development and implementation during an interview. Be ready to explain how you would adapt to changes in the search landscape and collaborate with cross-functional teams.
How to prepare for a job interview at British Heart Foundation
✨Showcase Your SEO Expertise
Be prepared to discuss your previous experience with SEO strategies, particularly how you've improved organic performance for large websites. Highlight specific tools you've used, like GA4 or Semrush, and be ready to share examples of successful campaigns.
✨Understand the Company’s Mission
Research the British Heart Foundation and understand their mission and goals. Be ready to explain how your SEO strategies can support their fundraising and awareness objectives, demonstrating that you align with their values.
✨Prepare for Technical Questions
Expect questions about technical SEO aspects such as site architecture, page speed, and mobile optimisation. Brush up on these topics and be ready to discuss how you've implemented changes in the past to improve rankings.
✨Demonstrate Collaboration Skills
Since the role involves working with cross-functional teams, prepare examples of how you've successfully collaborated with content designers, technical teams, and marketing colleagues. Emphasise your ability to communicate insights clearly to stakeholders at all levels.
