Marketing Manager (Lotteries and Gaming)

We are looking for an experienced and talented Marketing Manager to lead the marketing campaign for our BHF charity lottery, 'The Weekly Flutter'. Working with our media agency and third-party agency suppliers, this role will be responsible for the development, execution, and optimisation of mass scale, omni-channel marketing, and fundraising campaigns and marcomms within the overall BHF integrated media plan.

Key Responsibilities:

• Maximise new customer acquisition for BHF's flagship weekly lottery, 'The Weekly Flutter' enhancing online sign-ups and optimising Cost Per Acquisition (CPA).
• Strategically own and optimise digital initiatives (Social Media, Digital Display, Pay-Per-Click) to achieve ambitious acquisition and income targets.
• Define and implement strategic frameworks that improve the end-to-end customer journey, ensuring compelling and impactful engagement for sustained support.
• Lead the development of innovative lottery and gaming offerings, partnering with Marcomms to create seamless, engaging integrated campaigns.

Your focus will be on placing the customer at the heart of all efforts, ensuring they feel valued and motivated to support our research long into the future.

About You:

As our ideal candidate, you'll bring extensive and demonstrable marketing experience in designing, developing, and managing integrated, multi-channel marketing plans that deliver successful commercial outcomes, particularly in new customer acquisition and fundraising/income growth. With excellent interpersonal skills and a proven track record of success in a fast-moving, effective marketing team, you'll have experience in paid media planning and optimisation across a full range of marketing channels. You will be adept at prioritising and managing multiple complex projects, with strong skills in data utilisation, manipulation, and analysis across various media. Highly numerate, with experience managing large budgets, you'll possess extensive marketing skills, a full understanding of different marketing approaches, and the ability to use marketing to secure support across a broad range of channels. Additionally, understanding of the gambling and/or gaming market, including the regulatory framework and supporting processes to ensure compliance and legal adherence, would be advantageous.

Working arrangements:

This is fixed term contract covering family leave until 31 May 2026. This is a blended role, where your work will be dual located between your home and our London Office. At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one to two days a week on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.

About Us:

Every single one of us is vulnerable to the heartbreak caused by heart and circulatory diseases - they are the world's biggest killers. But the research we fund represents hope. And nothing matters more than finding cures and treatments that give us more time with the people we love. Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Benefits:

To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.

Interview process:

The interview process will virtually via MS Teams and are planned for 28th April 2025.

How to apply:

Ready to apply? It's quick and easy! Just hit the apply button below and complete our online application form and submit a supporting statement, outlining your interest in the role and how you meet the role's criteria. As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey. Should you need any adjustments to the recruitment process, at either application or interview, please contact us.