At a Glance
- Tasks: Create automated, personalised marketing journeys using Adobe tools to engage and retain customers.
- Company: Join the British Heart Foundation, a leader in health innovation and customer-centric transformation.
- Benefits: Enjoy flexible working, professional development, and a supportive team environment.
- Other info: Hybrid role with opportunities for growth in a diverse and inclusive workplace.
- Why this job: Make a real difference by shaping smarter supporter journeys and improving lives.
- Qualifications: Experience in marketing automation, especially with Adobe Campaign and journey orchestration.
The predicted salary is between 35000 - 45000 £ per year.
British Heart Foundation (BHF) is embarking on an enterprise-wide transformation project to become a truly customer-centric organisation - where everything we do, culturally, operationally & technically, is designed to help meet audience, prospect and customer need. We will engage, win and retain more customers than ever before, increasing our impact, so we can save and improve more lives.
We are recruiting for a Marketing Automation Specialist on a 12-month fixed term contract to play a critical role in BHF's transformation to a truly customer-centric organisation by enabling the delivery of automated, personalised, omnichannel journeys. In this role you'll specifically focus on translating campaign briefs and technical designs into fully operational workflows within Adobe Campaign V8 (ACC), Adobe Journey Optimiser (AJO), Adobe Real Time CDP (RT-CDP) and Data Distiller. You will act as the bridge between technical architecture and live execution, ensuring workflows are scalable, efficient and aligned to business needs.
Working within the Digital Content & Journeys team, you'll complement existing strengths in direct mail, email and SMS execution by introducing deep workflow expertise, enabling the team to move from campaign delivery to end-to-end journey orchestration. Importantly, you'll also play a key role in upskilling the wider team, embedding knowledge, standards and best practice for Adobe-based workflow development.
About you
We're looking for someone with strong hands-on experience in marketing automation and journey orchestration, ideally using Adobe Campaign and/or Adobe Journey Optimiser. You'll be confident building automated, multi-step, trigger-based journeys and using customer data to create relevant, personalised experiences across large-scale audiences. You'll bring a strong understanding of how data, workflows and campaign platforms fit together, with the ability to translate technical documentation, data models and journey designs into practical, working solutions. Experience with Adobe Real Time CDP, Data Distiller, segmentation, personalisation and audience activation would be especially valuable.
You'll be technically minded, detail-oriented and comfortable working in complex environments, collaborating closely with data, technology and marketing teams. Just as importantly, you'll be able to explain technical concepts clearly to non-technical colleagues and help others build confidence in using new tools and ways of working. We're also looking for someone organised, collaborative and proactive, with strong problem-solving skills and a focus on creating scalable, reusable approaches. If you're excited by the opportunity to support an enterprise-wide transformation and help shape smarter, more connected supporter journeys, we'd love to hear from you.
Working arrangements
12-month fixed term contract (from start date). Start date is as soon as possible. This 12-month fixed-term contract role has been created to support a major digital transformation programme. In this role, you will help deliver the migration of our marketing technology platform from Dotdigital to Adobe, including the redesign of hundreds of campaigns into customer-centric journeys. This significant programme of work will run through a series of sprint cycles until May 2027, followed by a period of optimisation and hypercare until the end of this fixed term contract role. This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Belonging at BHF
We celebrate and value the diversity of the communities we serve, recognising that embracing different perspectives and backgrounds strengthens our organisation and drives innovation. By fostering an inclusive environment where everyone feels respected and supported, we are better equipped to achieve our mission of helping people have a healthier heart for longer. Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
Benefits and Development
At BHF, we offer a comprehensive range of benefits designed to support our colleagues' wellbeing and professional growth. Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
Interview process
The interview process will take place either in-person in our London Office or virtually via Microsoft Teams.
How to apply
It's easy to apply for a role at the BHF. Just click through to our careers site to apply. You'll need to upload your CV and answer some questions relating to the key requirements for this role. Our recruitment processes are fair, accessible, and inclusive. BHF use anonymous CV software as part of the application journey. We support responsible use of AI to help shape your application. By applying for a role at BHF, you confirm that your application is authentic and reflects your own skills and experience, to ensure everyone is assessed fairly. Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at British Heart Foundation from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at British Heart Foundation specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at British Heart Foundation
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at British Heart Foundation, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show British Heart Foundation you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure British Heart Foundation that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for British Heart Foundation, so think on your feet and don't hesitate to showcase your creativity!
