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For Companies At a Glance
- Tasks: Lead the creation of automated, personalised marketing campaigns across multiple channels.
- Company: Join the British Heart Foundation, a leading charity focused on improving heart health.
- Benefits: Enjoy a blended work model with flexibility and opportunities for professional growth.
- Why this job: Make a meaningful impact while collaborating with diverse teams to enhance customer engagement.
- Qualifications: Experience in marketing automation, data-driven strategies, and strong analytical skills required.
- Other info: This is a 12-month fixed-term contract with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Are you skilled in crafting and optimising personalised email and SMS campaigns? Do you have a passion for executing seamless omnichannel customer journeys?
If you\’re ready to take on a new challenge, were looking for someone like you to help lead our digital transformation in customer engagement.
About the role
The?British Heart Foundation (BHF)?is undergoing a major transformation to become a truly customer-focused organisation. We\’re investing in new technology, evolving how we work, and bringing in fresh talent to help us attract, engage, and retain more supporters than ever before.
As?our Marketing Automation Manager, youll lead the shift from one-off campaigns to automated, personalised, omnichannel journeys using our new Adobe MarTech stack (Campaign, Journey Orchestration, CDP). Youll ensure the right message reaches the right person, at the right time, via the right channel.
Working closely with internal teams, youll design and optimise journeys, migrate communications from Dotdigital, and uphold brand and compliance standards. Using CRM data, youll build segments, apply business rules, and scale personalisation.
Youll manage a Marketing Automation Specialist and support the wider Digital Customer Journey Production (DCJP) team by sharing knowledge and building capability. Youll lead on performance reporting using tools like Google Analytics and Power BI, and champion a test-and-learn approach to keep improving how we engage our audiences.
This is a collaborative role, working with colleagues across Marketing, Fundraising, and the wider organisation to align journeys with our strategic goalsand ultimately help us fund more research and improve heart health for everyone.
About you
As our ideal candidate, youll bring proven experience in delivering marketing automation campaigns, with a strong focus on creating personalised, data-driven customer journeys.
Youre confident working across multiple channels and using technology to enhance the customer experience at every touchpoint. You thrive in collaborative environments, enjoy making sense of complex data, and have a deep understanding of omnichannel marketing.
With a results-driven mindset and a passion for continuous improvement, youre ready to lead, innovate, and make a meaningful impact.
Youll bring:
- Expertise in omnichannel marketing, with a strong grasp of data segmentation and personalisation to create seamless, targeted customer journeys.
- ?Extensive experience?in designing and delivering automated campaigns across email, SMS, and direct mail using platforms such as Adobe (preferred), Dotdigital, Salesforce, or HubSpot, and applying MarTech capabilities to engage, retain, cross-sell, and upsell.
- ?Advanced analytical skills, including working with large datasets, building audience segments, and using tools such as GA4, Looker Studio, and Power BI to evaluate and optimise performance.
- ?Creative and content technical confidence, with a proven ability to develop impactful copy and digital content using tools like Photoshop and Movable Ink, while ensuring brand consistency and audience engagement.
- ?Strong project and stakeholder management, including line management experience, cross-functional collaboration, and the use of tools such as Jira and Monday.com to manage priorities, communicate clearly, and build buy-in across teams.?
Working arrangements
This is a 12 month fixed term contract.
This is a blended role, where your work will be dual located between your home and our London office.
At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
About us
We value and respect every individuals unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change?, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Interview process
The interview process will be two stages with the first stage scheduled for w/c04/08
Marketing Automation Manager in North West London employer: British Heart Foundation
Contact Detail:
British Heart Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager in North West London
✨Tip Number 1
Familiarise yourself with the Adobe MarTech stack, especially Campaign and Journey Orchestration. Understanding these tools will not only help you in the role but also show your commitment to mastering the technology that BHF is investing in.
✨Tip Number 2
Highlight your experience with omnichannel marketing during networking opportunities. Engage with professionals in the field on platforms like LinkedIn, and share insights or ask questions about their experiences to build connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data segmentation to enhance customer journeys. Being able to articulate your past successes will demonstrate your analytical skills and your ability to drive results.
✨Tip Number 4
Showcase your collaborative spirit by reaching out to current or former employees of BHF. Ask them about their experiences and the company culture, which can provide valuable insights and help you tailor your approach during interviews.
We think you need these skills to ace Marketing Automation Manager in North West London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing automation, particularly with email and SMS campaigns. Use specific examples that demonstrate your ability to create personalised customer journeys and your familiarity with tools like Adobe, Dotdigital, or Salesforce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for omnichannel marketing and how your skills align with the British Heart Foundation's goals. Mention your results-driven mindset and provide examples of how you've successfully led marketing automation projects in the past.
Showcase Analytical Skills: Highlight your advanced analytical skills in your application. Discuss your experience with data segmentation, performance reporting, and using tools like Google Analytics and Power BI to optimise campaigns. This will show your capability to make data-driven decisions.
Demonstrate Collaboration Experience: Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Provide examples of how you've managed projects and communicated effectively with stakeholders to achieve common goals.
How to prepare for a job interview at British Heart Foundation
✨Showcase Your Omnichannel Expertise
Be prepared to discuss your experience with omnichannel marketing strategies. Highlight specific campaigns you've worked on that demonstrate your ability to create seamless customer journeys across various channels like email, SMS, and direct mail.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong analytical skills, come ready to share examples of how you've used data segmentation and analytics tools like Google Analytics or Power BI to optimise campaign performance. Be specific about the results you achieved.
✨Emphasise Collaboration Skills
This position involves working closely with different teams, so be sure to highlight your experience in cross-functional collaboration. Share examples of how you've successfully managed projects and built relationships with stakeholders to achieve common goals.
✨Prepare for Technical Questions
Given the technical nature of the role, brush up on your knowledge of marketing automation platforms like Adobe, Dotdigital, or Salesforce. Be ready to discuss how you've leveraged these tools to enhance customer engagement and drive results.
