Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the creation of automated, personalised marketing campaigns across multiple channels.
- Company: Join the British Heart Foundation, a leader in heart health research and community engagement.
- Benefits: Enjoy a blended work model with flexibility, plus opportunities for professional growth.
- Why this job: Make a real impact on heart health while working in a collaborative and innovative environment.
- Qualifications: Experience in marketing automation, data-driven strategies, and omnichannel customer journeys is essential.
- Other info: This is a 12-month fixed-term contract with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Are you skilled in crafting and optimising personalised email and SMS campaigns? Do you have a passion for executing seamless omnichannel customer journeys?
If you\’re ready to take on a new challenge, were looking for someone like you to help lead our digital transformation in customer engagement.
About the role
The?British Heart Foundation (BHF)?is undergoing a major transformation to become a truly customer-focused organisation. We\’re investing in new technology, evolving how we work, and bringing in fresh talent to help us attract, engage, and retain more supporters than ever before.
As?our Marketing Automation Manager, youll lead the shift from one-off campaigns to automated, personalised, omnichannel journeys using our new Adobe MarTech stack (Campaign, Journey Orchestration, CDP). Youll ensure the right message reaches the right person, at the right time, via the right channel.
Working closely with internal teams, youll design and optimise journeys, migrate communications from Dotdigital, and uphold brand and compliance standards. Using CRM data, youll build segments, apply business rules, and scale personalisation.
Youll manage a Marketing Automation Specialist and support the wider Digital Customer Journey Production (DCJP) team by sharing knowledge and building capability. Youll lead on performance reporting using tools like Google Analytics and Power BI, and champion a test-and-learn approach to keep improving how we engage our audiences.
This is a collaborative role, working with colleagues across Marketing, Fundraising, and the wider organisation to align journeys with our strategic goalsand ultimately help us fund more research and improve heart health for everyone.
About you
As our ideal candidate, youll bring proven experience in delivering marketing automation campaigns, with a strong focus on creating personalised, data-driven customer journeys.
Youre confident working across multiple channels and using technology to enhance the customer experience at every touchpoint. You thrive in collaborative environments, enjoy making sense of complex data, and have a deep understanding of omnichannel marketing.
With a results-driven mindset and a passion for continuous improvement, youre ready to lead, innovate, and make a meaningful impact.
Youll bring:
- Expertise in omnichannel marketing, with a strong grasp of data segmentation and personalisation to create seamless, targeted customer journeys.
- ?Extensive experience?in designing and delivering automated campaigns across email, SMS, and direct mail using platforms such as Adobe (preferred), Dotdigital, Salesforce, or HubSpot, and applying MarTech capabilities to engage, retain, cross-sell, and upsell.
- ?Advanced analytical skills, including working with large datasets, building audience segments, and using tools such as GA4, Looker Studio, and Power BI to evaluate and optimise performance.
- ?Creative and content technical confidence, with a proven ability to develop impactful copy and digital content using tools like Photoshop and Movable Ink, while ensuring brand consistency and audience engagement.
- ?Strong project and stakeholder management, including line management experience, cross-functional collaboration, and the use of tools such as Jira and Monday.com to manage priorities, communicate clearly, and build buy-in across teams.?
Working arrangements
This is a 12 month fixed term contract.
?
This is a blended role, where your work will be dual located between your home and our London office.
?
At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
?
About us
We value and respect every individuals unique contribution, celebrate diversity, and make inclusion part of what we do every day.
?
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change?, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
?
Interview process
The interview process will be two stages with the first stage scheduled for w/c04/08
??
JBRP1_UKTJ
Marketing Automation Manager employer: British Heart Foundation
Contact Detail:
British Heart Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Familiarise yourself with the Adobe MarTech stack, especially Campaign and Journey Orchestration. Understanding these tools will not only help you in the role but also impress the interviewers with your proactive approach.
✨Tip Number 2
Showcase your experience with omnichannel marketing by preparing examples of successful campaigns you've led. Be ready to discuss how you used data segmentation to enhance customer journeys, as this aligns perfectly with what they're looking for.
✨Tip Number 3
Brush up on your analytical skills, particularly with tools like Google Analytics and Power BI. Being able to demonstrate your ability to evaluate and optimise performance using these tools will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your project management experience, especially in cross-functional teams. Highlight any tools you've used, like Jira or Monday.com, to manage priorities and communicate effectively, as collaboration is key in this role.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing automation, particularly with email and SMS campaigns. Use specific examples that demonstrate your ability to create personalised customer journeys and your familiarity with tools like Adobe, Dotdigital, or Salesforce.
Craft a Compelling Cover Letter: In your cover letter, express your passion for omnichannel marketing and how your skills align with the British Heart Foundation's goals. Mention your experience in data segmentation and personalisation, and how you can contribute to their digital transformation.
Showcase Analytical Skills: Highlight your advanced analytical skills in your application. Provide examples of how you've used tools like Google Analytics or Power BI to evaluate campaign performance and optimise customer engagement strategies.
Demonstrate Collaboration Experience: Since this role involves working closely with various teams, include examples in your application that showcase your project management and stakeholder collaboration skills. Mention any experience you have with tools like Jira or Monday.com to illustrate your organisational abilities.
How to prepare for a job interview at British Heart Foundation
✨Showcase Your Omnichannel Expertise
Be prepared to discuss your experience with omnichannel marketing. Highlight specific campaigns you've worked on that demonstrate your ability to create seamless customer journeys across various channels like email, SMS, and direct mail.
✨Demonstrate Data-Driven Decision Making
Since the role requires strong analytical skills, come ready to share examples of how you've used data segmentation and analytics tools like Google Analytics or Power BI to optimise campaign performance and drive results.
✨Emphasise Collaboration Skills
This position involves working closely with different teams. Prepare to talk about your experience in cross-functional collaboration and how you've successfully managed stakeholder relationships to achieve common goals.
✨Prepare for Technical Questions
Familiarise yourself with the Adobe MarTech stack and other relevant platforms mentioned in the job description. Be ready to discuss your technical confidence in using these tools to enhance customer engagement and personalisation.
