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- Tasks: Lead impactful marketing campaigns to inspire supporters and drive fundraising efforts.
- Company: Join a passionate team dedicated to fighting heart and circulatory diseases.
- Benefits: Flexible hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with creative agencies and manage diverse fundraising products.
- Why this job: Make a real difference while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in direct marketing, excellent campaign management, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Are you ready to lead transformative multi-channel marketing campaigns and make a real impact in the fight against heart and circulatory disease? Join our highly ambitious team and help deliver sector-leading, inspirational, and high-performing multi-channel marketing campaigns. Your work will inspire new and existing supporters, engage communities, and drive forward our mission to make a world where everyone has a healthier heart for longer.
About the Role
As a key member of our Mass Fundraising Marketing Acquisition team, you’ll play a vital role in developing, delivering, and managing customer acquisition strategies in a team that manages a diverse portfolio of income-generating products and propositions. These include our regular giving programme, lottery and raffle activities, legacies, and events and community fundraising. You'll help drive performance and innovation across your product area. You’ll manage campaigns across a range of media channels including TV, digital, audio, PPC, and social, ensuring we reach and inspire audiences effectively.
You’ll be:
- Leading the delivery of high-impact acquisition campaigns across multiple channels
- Collaborating with BHF’s lead creative and media agencies on large-scale and always-on campaigns
- Monitoring and optimising campaign performance to maximise results
- Supporting the development of new propositions and creative approaches to supporter engagement
This role may require some travel across the U.K. to attend stakeholder and partner meetings.
About you
You have significant direct marketing experience, preferably within the charity sector, and are an excellent campaign manager. You also have knowledge of recurring revenue models and are an experienced project manager. You’re a strong negotiator who has experience managing multiple third-party agencies, has strong interpersonal and communication skills, and is an excellent copywriter. You are motivated to exceed targets and have experience working in a fast-moving marketing team, which enables you to work at pace and manage a high workload. As a highly numerate strategic thinker, you can set long-term and short-term objectives, manipulate and analyse data across a variety of media, and use your own initiative to identify opportunities and solve problems.
You’ll also have experience with:
- Working with expenditure budgets
- Insight, data analysis, and reporting
- Managing multiple external agency relationships
- Budget, income and expenditure reporting
- Using CRM systems
- Working with multiple stakeholders
- Paid media, particularly digital marketing
Working arrangements
This is a hybrid role, where your work will be split between your home and at least two days per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Senior Marketing Executive - Mass Fundraising Acquisition in London employer: British Heart Foundation
Contact Detail:
British Heart Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive - Mass Fundraising Acquisition in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is a great way to demonstrate your expertise in multi-channel marketing and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals, especially in driving performance and innovation in fundraising campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our mission to create healthier hearts.
We think you need these skills to ace Senior Marketing Executive - Mass Fundraising Acquisition in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about making a difference in the fight against heart and circulatory disease. Share your personal connection to the cause or any relevant experiences that fuel your passion.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your direct marketing experience and any campaigns you've managed that align with our mission. We love seeing specific examples of how you've driven performance and innovation in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Use it to showcase your copywriting skills and explain how your background in managing multi-channel campaigns can help us inspire new supporters. Keep it engaging and to the point!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at British Heart Foundation
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their objectives, target audiences, and results. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Data Skills
Be prepared to talk about how you've used data analysis in past roles to drive campaign performance. Bring specific examples of how you've optimised campaigns based on insights, as this is crucial for the role.
✨Demonstrate Collaboration
Since the role involves working with various agencies and stakeholders, share examples of successful collaborations from your previous jobs. Highlight your negotiation skills and how you’ve managed relationships to achieve campaign success.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in campaign management. Think about potential scenarios related to budget constraints or underperforming campaigns, and prepare your strategic responses to demonstrate your problem-solving abilities.