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- Tasks: Create impactful marketing campaigns to attract new supporters for lifesaving research.
- Company: Join the British Heart Foundation, dedicated to healthier hearts for everyone.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive team environment.
- Why this job: Make a real difference by engaging thousands in vital fundraising efforts.
- Qualifications: Marketing experience and strong organisational skills are a plus.
- Other info: Flexible working arrangements with opportunities for personal growth.
The predicted salary is between 30000 - 42000 £ per year.
At the British Heart Foundation (BHF), we’re on a mission to fund lifesaving research and create a world where everyone enjoys a healthier heart for longer. As our Marketing Executive (Mass Fundraising Acquisition), you’ll play a vital role in delivering sector-leading, multi-channel campaigns that inspire thousands of new supporters to join our cause. This is an exciting opportunity to work across Individual Giving products (Regular Giving and Lotteries), Legacies, and Events, helping shape acquisition plans and deliver marketing propositions that drive income and engagement. You’ll start by focusing on One-Off and Regular Giving, before rotating into other areas, giving you exposure to a wide range of fundraising products.
What you’ll do:
- Deliver impactful marketing campaigns that attract and engage thousands of new supporters.
- Build strong relationships with agencies and internal stakeholders to ensure seamless campaign delivery.
- Work across diverse media channels, including TV, audio, paid search (PPC), social, and gaming, to maximise reach and impact.
- Support the execution of large-scale and always-on campaigns, ensuring they meet agreed targets and KPIs.
- Monitor performance, analyse results, and turn insights into actionable improvements.
- Assist with campaign management, reporting, and administration to keep everything running smoothly.
Most importantly, you’ll put supporters at the heart of everything we do, creating experiences that make them feel valued and motivated to continue funding lifesaving research.
About You
Ideally, you’ll have marketing experience and bring a solid understanding of marketing channels and how to use them to engage and inspire supporters. Experience delivering marketing projects or multi-channel campaigns will help you hit the ground running, but we’re open to those with the right skills and mindset. You’re highly organised and solution-focused, thriving under pressure and meeting deadlines with ease. Your proactive approach to problem-solving, combined with strong relationship-building skills, enables you to work effectively with internal teams and external suppliers to deliver high‑quality campaigns.
You’ll bring:
- Excellent planning and coordination skills to deliver successful projects.
- Analytical and numerate, able to interpret data and turn insights into action.
- Financial and business awareness, including monitoring budgets and KPIs.
- Strong prioritisation skills and ability to identify optimisation opportunities.
- Proficiency in Microsoft Office (Word, Excel, Teams, PowerPoint).
- Collaborative, resilient, and achievement‑oriented with a solution‑focused approach.
Working arrangements
This fixed term contract until 1 October 2027 covering a secondment. This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
About Us
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground‑breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer. We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day. Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Benefits
To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.
Interview process
This is a one stage interview process, the interviews planned for w/c 12 Jan 2026 via MS Teams.
How to apply
Ready to apply? It's quick and easy! Just hit the apply button below and complete our online application form and submit a supporting statement, outlining your interest in the role and how you meet the role’s criteria. As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey. Should you need any adjustments to the recruitment process, at either application or interview, please contact us.
Marketing Executive (Mass Fundraising Acquisition) in Glasgow employer: British Heart Foundation
Contact Detail:
British Heart Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (Mass Fundraising Acquisition) in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the cause! When you get the chance to chat with someone from BHF, make sure to express why you're excited about their mission. Genuine enthusiasm can set you apart from other candidates.
✨Tip Number 3
Prepare for those interviews! Research BHF’s recent campaigns and think about how your skills can contribute. Being able to discuss specific examples will show you’re ready to hit the ground running.
✨Tip Number 4
Apply through our website! It’s the easiest way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and supporting our lifesaving work.
We think you need these skills to ace Marketing Executive (Mass Fundraising Acquisition) in Glasgow
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the British Heart Foundation's mission shine through. We want to see how much you care about making a difference and how that aligns with our goals.
Tailor Your Supporting Statement: Make sure to customise your supporting statement to highlight your relevant experience in marketing and campaign management. We’re looking for specific examples that demonstrate your skills and how they relate to the role.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to see why you’re the perfect fit for the Marketing Executive position.
Check Your Details: Before hitting that submit button, double-check your application for any typos or errors. A polished application shows us that you pay attention to detail, which is crucial for this role!
How to prepare for a job interview at British Heart Foundation
✨Know Your Campaigns
Before the interview, dive deep into the British Heart Foundation's recent marketing campaigns. Understand their goals, target audiences, and the channels they used. This will not only show your enthusiasm but also help you discuss how you can contribute to future campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've monitored performance and turned insights into actionable improvements. This aligns perfectly with the role's focus on KPIs and campaign optimisation.
✨Build Relationships
Highlight your experience in collaborating with both internal teams and external agencies. Share specific examples of how you've built strong relationships to ensure seamless campaign delivery. This is crucial for the role, so make it a key part of your conversation.
✨Emphasise Your Proactive Approach
Demonstrate your solution-focused mindset by discussing challenges you've faced in previous roles and how you overcame them. This will resonate well with the BHF's need for someone who thrives under pressure and meets deadlines with ease.