At a Glance
- Tasks: Create engaging email campaigns and customer journeys for a leading charity.
- Company: Join the British Heart Foundation and make a difference in people's lives.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for personal growth.
- Other info: Hybrid role with a dynamic team focused on digital transformation.
- Why this job: Shape the future of customer engagement while supporting a vital cause.
- Qualifications: Experience in marketing automation and customer journey design is essential.
The predicted salary is between 40500 - 49500 £ per year.
Do you have experience creating email campaigns and digital communications that bring customer journeys to life? Want to help shape the future of customer engagement at British Heart Foundation? We're recruiting a Digital Journeys Senior Executive on 12-month fixed-term contracts to support one of our biggest digital transformation programmes.
About the role
British Heart Foundation is investing in Enterprise Foundations, an organisation-wide transformation programme designed to help us become a more customer-centric organisation through new technology, better use of data and more connected ways of working. As a Digital Journeys Senior Executive, you'll help deliver one of the programme's most significant workstreams: migrating our marketing automation platform from Dotdigital to Adobe and redesigning hundreds of campaigns into customer-centred journeys. You'll own assigned customer journeys from brief through to delivery, translating journey designs into live Adobe builds and configuring audience segmentation, workflow logic, personalisation and automation. Through rigorous testing and optimisation, you'll help ensure every communication delivers a relevant and connected customer experience. Working through a series of transformation sprints, you'll contribute to rebuilding and improving existing campaigns while helping establish new standards, processes and ways of working across the organisation. You'll work closely with colleagues across Digital, Data, Retention and Customer Journeys, gaining valuable experience in marketing automation, customer journey orchestration and digital transformation delivery. Your work will directly influence how we engage audiences and support more people to connect with BHF's mission.
About You
As our ideal candidate, you'll already have experience designing, building and delivering customer journeys, email campaigns or SMS communications within a marketing automation platform, alongside a strong understanding of audience segmentation, workflow logic and personalisation. You'll bring strong knowledge of customer journey design, marketing automation and campaign delivery, together with experience using customer data to create relevant, targeted communications. Experience with Adobe Campaign or Adobe Journey Optimizer would be beneficial, but we're equally interested in candidates with experience using platforms such as Dotdigital, Salesforce or Braze who are excited to develop their Adobe expertise. You'll be confident translating briefs and requirements into live journey builds, using performance insight to identify improvements and working collaboratively with stakeholders across digital, data, technology and marketing teams. Strong attention to detail, testing and quality assurance will be key to your success. Most importantly, you'll be customer-focused, organised and naturally curious. You'll enjoy learning new technologies, solving problems and finding better ways to create journeys that deliver measurable results.
Working arrangements
These 12-month fixed-term roles provide additional capacity for the Digital Content & Journeys team during the Enterprise Foundations (EF) transformation programme. These roles will specifically support the migration to Adobe and the building of hundreds of personalised customer journeys through sprint cycles until May 2027, followed by optimisation and hypercare. These roles provide the additional capacity needed to deliver the EF programme’s goals. As this role is linked to a time-limited transformation programme, it is not intended to form part of BHF's ongoing permanent structure beyond completion of the project and associated optimisation activity. Following completion of the programme, responsibility for the ongoing management and optimisation of journeys will sit within the permanent Digital Content & Journeys team. The contract is expected to end after 12 months when the additional funded programme activity and associated resourcing requirement are expected to conclude. This is a hybrid role, where your work will be split between your home and at least one day per week in our London office. This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.
Interview process
The interview process will consist of two stages. We plan for first stage interviews will be held over MS Teams on w/c 28 Sep 26. For those successful, there will be second stage interviews in-person at our London Office (NW1 7AW) on 08 Oct 2026.
Belonging at BHF
BHF values the diversity of our communities and is committed to creating an inclusive environment where everyone feels respected and valued. By fostering a culture of inclusion, we believe we are better equipped to achieve our mission of helping people have a healthier heart for longer. To hear from our people, check out Belonging at BHF. Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
Benefits and development
We offer a competitive range of benefits designed to support your wellbeing, and opportunities for personal and professional growth and continuous learning. To find out more about our benefits you can download the Benefits document at the bottom of this page or check out Benefits and Development pages. Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
Digital Journeys Senior Executive employer: British Heart Foundation
The British Heart Foundation in Tiverton is an exceptional employer, offering a supportive and community-driven work environment where you can make a real difference. With flexible hours and the opportunity to develop your skills while working alongside passionate volunteers, this role not only provides meaningful employment but also fosters personal growth and teamwork. Join us in our mission to help others while enjoying a rewarding and fulfilling experience in retail.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Journeys Senior Executive
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Journeys Senior Executive
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at British Heart Foundation from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at British Heart Foundation specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at British Heart Foundation
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at British Heart Foundation, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show British Heart Foundation you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure British Heart Foundation that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for British Heart Foundation, so think on your feet and don't hesitate to showcase your creativity!
