At a Glance
- Tasks: Lead creative media campaigns that inspire and engage the public in charity retail.
- Company: Join the British Heart Foundation, the UK's leading charity retailer.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with flexible working arrangements and travel opportunities.
- Why this job: Make a real impact while promoting sustainability and supporting lifesaving research.
- Qualifications: Experience in press/media roles with strong communication and storytelling skills.
The predicted salary is between 35000 - 45000 £ per year.
Are you ready to make headlines and drive change? If you have a flair for creative storytelling, a passion for all things preloved, and a commitment to sustainability, this is your moment to join the UK’s leading charity retailer.
Join the British Heart Foundation as a Senior Press Officer and play a pivotal role in shaping national campaigns that inspire millions to shop, donate, and volunteer. This is your chance to make a real impact, helping fund lifesaving research while driving positive change in the way people think about charity retail.
We’re looking for an enthusiastic Senior Press Officer to join our dynamic Media team to support the charity’s retail arm. Drawing on your experience in a busy press office and your understanding of the media landscape, you’ll help create, manage and deliver effective and creative media campaigns that connect with people, spark conversations and challenge the perceptions of charity retail.
You’ll be part of a team that thrives on collaboration and fresh ideas and with your experience, you’ll help manage multiple projects with competing deadlines. We turn those challenges into opportunities and deliver campaigns to an exceptional standard.
You’ll play a key role in our fast-paced press office, spotting opportunities, and responding to media enquiries. You'll participate in our out of hours service on a rotational shift basis.
About you
- Proven experience as a Senior Press/Media Officer or Press/Media Officer ready to take the next step and lead with confidence.
- Excellent communication and creative skills – a natural storyteller with a flair for crafting accurate, engaging and compelling written and verbal communications.
- Media knowledge – a strong understanding of the media landscape and what makes stories resonate and truly drive impact.
- Retail savvy – a strong understanding of the retail landscape, paired with a genuine passion for charity retail and all things preloved.
- Problem solver – someone who approaches challenges with creativity, resilience and turns obstacles into opportunities.
- Campaign leadership – skilled in writing and pitching press releases to national media, with a track record of leading successful campaigns and landing coverage.
- Relationship builder – ability to foster strong connections with journalists, internal stakeholders and colleagues alike.
Working arrangements
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause. The role will also involve travel across the UK for shoots and campaigns. Working hours are 9-5, Monday to Friday. Plus you'll participate in our out of hours service on a rotational shift basis.
Seniority level: Associate
Employment type: Full-time
Job function: Public Relations
Industries: Non-profit Organizations, Public Relations and Communications Services, and Retail
Senior Press Officer - Retail in Cardiff employer: British Heart Foundation
As a Store Manager with us, you'll be part of a vibrant community-focused team dedicated to sustainability and making a real difference. We offer a supportive work culture with extensive benefits, including generous annual leave, enhanced family policies, and access to health resources, all while providing opportunities for personal and professional growth in a fast-paced retail environment. Join us to lead a diverse team and contribute to life-saving research while enjoying a rewarding career in fashion retail.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Press Officer - Retail in Cardiff
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like British Heart Foundation. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like British Heart Foundation, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research British Heart Foundation inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Press Officer - Retail in Cardiff
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of British Heart Foundation. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at British Heart Foundation.
How to prepare for a job interview at British Heart Foundation
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
