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For Companies At a Glance
- Tasks: Create and optimise personalised email and SMS campaigns for customer journeys.
- Company: Join a dynamic team at a leading organisation focused on impactful marketing.
- Benefits: Enjoy flexible working options and access to exciting corporate perks.
- Why this job: Be part of a culture that values creativity and data-driven marketing strategies.
- Qualifications: Experience in marketing automation and customer journey optimisation is essential.
- Other info: Opportunity to work with cutting-edge MarTech platforms like Adobe.
The predicted salary is between 36000 - 60000 £ per year.
Do you have experience in creating and optimising personalised email and SMS campaigns? Are you an expert in executing omnichannel customer journeys and seeking a new challenge? If so, you could be the Marketing Automation Manager we are looking for!
About the role
You will bring your expertise and experience of delivering automated omnichannel journeys to send the right message, to the right person, at the right time, in the media of their choice. You will bring your passion for utilising customer data to deliver personalised, targeted customer-centric marketing to deliver business goals.
Your responsibilities will include:
- Working with the transformation team to build customer journeys in our new MarTech platform, Adobe, supporting building a bank of digital collateral, migrating existing communications into the new platform and ensuring all marketing activities conform to BHF brand.
- Collaborating with internal teams to make the most efficient use of current customer data and how to use it to personalise within communications journeys.
- Supporting on building audience segments and business rules for customer engagement.
Marketing Automation Manager employer: British Heart Foundation Careers
Contact Detail:
British Heart Foundation Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Familiarise yourself with Adobe's MarTech platform, as this is a key tool for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Showcase your experience in creating personalised email and SMS campaigns by preparing case studies or examples of successful projects you've worked on. This will help you stand out during discussions.
✨Tip Number 3
Network with professionals in the marketing automation field, especially those who have experience with omnichannel customer journeys. Engaging in relevant online communities can provide insights and connections that may benefit your application.
✨Tip Number 4
Stay updated on the latest trends in customer data utilisation and personalisation strategies. Being knowledgeable about current best practices will not only prepare you for interviews but also show your passion for the industry.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with email and SMS campaigns, as well as your expertise in executing omnichannel customer journeys. Use specific examples to demonstrate your skills in personalisation and data utilisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing. Discuss how your previous roles have prepared you for the Marketing Automation Manager position and how you can contribute to the company's goals.
Showcase Relevant Skills: Emphasise your familiarity with MarTech platforms, particularly Adobe, and your ability to collaborate with teams to optimise customer data usage. Mention any experience you have in building audience segments and business rules.
Proofread Your Application: Before submitting, carefully proofread your application materials. Check for any spelling or grammatical errors, and ensure that all information is clear and concise. A polished application reflects your attention to detail.
How to prepare for a job interview at British Heart Foundation Careers
✨Showcase Your Experience
Be prepared to discuss specific examples of your previous work with email and SMS campaigns. Highlight any successful projects where you optimised customer journeys, as this will demonstrate your expertise in the field.
✨Understand the MarTech Landscape
Familiarise yourself with Adobe and other marketing technology platforms. Being able to speak knowledgeably about how these tools can enhance customer engagement will impress the interviewers and show that you're ready for the role.
✨Data-Driven Decision Making
Emphasise your ability to analyse customer data and use it to inform your marketing strategies. Prepare to discuss how you've used data to personalise communications and improve campaign performance in the past.
✨Collaboration is Key
Since the role involves working with various internal teams, be ready to talk about your experience in cross-functional collaboration. Share examples of how you've worked with others to achieve common goals, especially in building audience segments and business rules.
