At a Glance
- Tasks: Lead partnerships marketing strategy and execute impactful campaigns with top brands.
- Company: Join British Gas Services, a people-focused company prioritising your well-being.
- Benefits: Flexible working, competitive rewards, and support for your personal and professional growth.
- Other info: Dynamic hybrid work environment with opportunities for personal development.
- Why this job: Make a real impact by driving growth through strategic partner relationships.
- Qualifications: Experience in partnerships or B2B marketing with a focus on delivering results.
The predicted salary is between 60000 - 75000 £ per year.
Location: London / Windsor / Reading (FlexFirst hybrid working)
We’re looking for a Partnerships Marketing Lead to drive growth through strategic partner relationships across British Gas Services. You’ll lead how we show up with partners such as Currys, Costco, Panasonic and Amazon, while shaping our approach to new opportunities. From early conversations to live campaigns and ongoing activity, you’ll own partnerships marketing end‑to‑end, ensuring everything delivers clear commercial impact.
About the Role
In this role, you will:
- Own and deliver the partnerships marketing strategy across partner channels and routes to market
- Work with the Services Partnerships team to position marketing as a driver of partnership growth
- Develop and execute campaigns with clear KPIs and measurable outcomes
- Build high‑impact co‑marketing plans that drive performance for British Gas and our partners
- Ensure strong and consistent British Gas presence across partner and owned channels
- Act as a brand champion across all partnerships
- Support onboarding of new partners, bringing a marketing perspective from the outset
What We’re Looking For
You’ll bring strong experience in partnerships or B2B/B2B2C marketing (this could be from retail, finance, telco, etc.), with a track record of delivering growth and leadership. You’re comfortable balancing strategy with hands‑on delivery and understand how marketing drives commercial results. You will:
- Build effective relationships across retailers, OEMs, installers and B2B clients
- Think strategically while delivering impactful campaigns
- Bring strong commercial awareness, including ROI and performance models such as CPS and CPL
- Navigate and deliver in a matrix environment
- Use data to inform decisions and optimise performance
- Demonstrate clear impact through previous work
- Be confident using marketing tools across campaigns, media, digital and creative
You’ll take ownership, move at pace and stay focused on outcomes—always looking for ways to improve and drive growth.
Why should you apply?
We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
Strategic Partnerships Marketing Lead (Hybrid) employer: British Gas
At British Gas Services, we pride ourselves on being a people-centric employer that values the diverse realities of our workforce. With a flexible hybrid working model and a commitment to employee well-being, we offer a supportive environment where you can thrive both personally and professionally. Join us to lead impactful partnerships marketing initiatives in a dynamic setting, while enjoying opportunities for growth and development in the heart of London, Windsor, or Reading.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Partnerships Marketing Lead (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into partnerships marketing. A friendly chat can lead to opportunities you wouldn’t find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a case study that highlights your previous campaigns and their impact. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current partnerships and marketing strategies. Bring fresh ideas to the table that align with their goals—this shows you’re proactive and genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Strategic Partnerships Marketing Lead (Hybrid)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Partnerships Marketing Lead role. Highlight your experience in partnerships or B2B marketing, and show us how you've driven growth in previous roles. This will help us see why you're a great fit!
Showcase Your Achievements:When detailing your past work, focus on specific campaigns or projects where you made a measurable impact. Use data to back up your claims—think ROI, performance models, and any KPIs you hit. We love seeing clear results!
Be Authentic:Don’t be afraid to let your personality shine through in your application. We’re looking for someone who can build relationships and act as a brand champion, so showing us who you are can really make you stand out.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at British Gas
✨Know Your Partners
Before the interview, do your homework on the key partners mentioned in the job description, like Currys and Amazon. Understand their business models and how they align with British Gas Services. This will help you demonstrate your strategic thinking and show that you're ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of past campaigns you've led that resulted in measurable growth. Be ready to discuss the KPIs you set, how you tracked performance, and the impact these campaigns had on previous partners. This will highlight your hands-on experience and commercial awareness.
✨Emphasise Relationship Building
Since this role involves building effective relationships, think of examples where you've successfully collaborated with partners or stakeholders. Share how you navigated challenges and what strategies you used to foster strong partnerships. This will showcase your interpersonal skills and ability to work in a matrix environment.
✨Be Data-Driven
Familiarise yourself with key metrics like CPS and CPL, and be prepared to discuss how you've used data to inform your marketing decisions in the past. Showing that you can leverage data to optimise performance will resonate well with the interviewers and demonstrate your analytical mindset.
