At a Glance
- Tasks: Lead exciting marketing campaigns for BFI's film initiatives and engage with industry stakeholders.
- Company: Join the BFI, a key player in promoting film culture in the UK.
- Benefits: Enjoy 25-30 days annual leave, enhanced parental leave, and free film screenings.
- Other info: We value diversity and encourage applications from under-represented groups.
- Why this job: Make a real impact in the film industry while working on innovative projects.
- Qualifications: Experience in film marketing and excellent communication skills are essential.
The predicted salary is between 35000 - 42000 £ per year.
We are looking for an experienced Marketing Manager who will lead the marketing of BFI National Lottery funded activity in the UK.
The role is responsible for the always on marketing campaigns of the BFI Film Academy, BFI NETWORK and the BFI Filmmaking Fund programmes and projects, alongside corporate and industry marketing support for BFI Skills, Sustainability, Inclusion and BFI Audiences Fund.
What you'll do
- Plan and deliver cross-channel marketing plans for BFI National Lottery funded projects, with attention to key events and activities occurring throughout the year
- Devise marketing strategies and plans to support the BFI’s Screen Culture strategy.
- Devise and deliver marketing plans (including campaigns, events and outreach) to support the BFI Film Academy UK-wide programme and activity.
- Establish a good, collaborative working relationship with Allwyn NLPU (National Lottery Promotions Unit) and when required, government departments.
- Work with UK filmmakers, and industry stakeholders to promote and support BFI NL Filmmaking Fund funded films and projects across festivals, awards and releases.
- What you'll bring
- Experience of working in film or similar media marketing role within an agency or in-house marketing and communications environment.
- Demonstrable knowledge & understanding of the film industry and key stakeholders including skills and training organisations.
- Excellent communication skills, both written and verbal with the ability to persuade and articulate opinions effectively to internal clients and external partners/stakeholders.
- Able to generate and execute fresh ideas with a willingness to embrace change.
- 25 days annual leave (rising to 30 with service) + bank holidays + the option to buy up to 5 extra days of annual leave
- Additional paid time off between Christmas and New Year
- BFI pension scheme with 5% employer contribution
- BFI Childcare Scheme, where we contribute to childcare costs
- Enhanced pay for Maternity & Paternity leave
- Complimentary tickets to BFI Southbank & IMAX screenings and events
- Free BFI Player subscription + discount on BFI merchandise, and film tickets
We support diversity and inclusion, and as an organisation recognise that we need to address under representation within our teams.
As such we strongly welcome and encourage applicants from our under-represented groups; who identify as D/deaf and disabled and/or are Black and Global Majority.
We guarantee a place at the first stage selection process to our under-represented groups who meet our minimum requirements.
- The closing date for applications is 23:59 on
- Monday, 03 August 2026
- First interviews will be held on
- Monday, 17 August 2026
- Second interviews will be held on w/c 24 August 2026 tbc
- #J-18808-Ljbffr
Marketing Manager - Industry & Audience employer: British Film Institute (BFI)
The British Film Institute (BFI) is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the film and cultural sectors. Employees benefit from generous perks such as annual leave, a pension scheme, and childcare support, alongside opportunities for professional growth in a supportive atmosphere. Working at the BFI not only allows you to contribute to meaningful projects but also places you at the heart of the UK's vibrant film community.
Contact Details:
British Film Institute (BFI) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Industry & Audience
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Film Institute (BFI) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Film Institute (BFI) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Film Institute (BFI) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Film Institute (BFI). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Industry & Audience
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Film Institute (BFI). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Film Institute (BFI):Show us that you’ve done your homework! In your application, briefly mention what you admire about British Film Institute (BFI)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Film Institute (BFI)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Film Institute (BFI) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Film Institute (BFI), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
