At a Glance
- Tasks: Lead the creative vision for the British Fashion Council and shape its global presence.
- Company: Join the British Fashion Council, a leader in promoting British fashion worldwide.
- Benefits: Hybrid work model, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Be at the forefront of fashion innovation and storytelling on a global stage.
- Qualifications: Proven experience in senior creative roles within fashion or media.
The predicted salary is between 60000 - 80000 £ per year.
Location: Our office is currently based at: Soho Works 180 Strand, Temple, London, WC2R 1EA. This is a full time hybrid role, 3 working days in the office. Standard company working hours are 09.30 to 17.30, flexibility and non-standard hours are required during events.
ABOUT THE BFC
The British Fashion Council (BFC) is a not-for-profit organisation dedicated to enabling the growth and global influence of British fashion. By convening the industry, investing in talent and delivering world-class cultural platforms, the BFC supports designers to build sustainable businesses while championing innovation, diversity and responsible practice. As a membership-led organisation, it fosters collaboration across creative, commercial and institutional partners to shape a more resilient and internationally competitive fashion sector. The BFC is supported by industry patrons, commercial partners and government funding.
The BFC is committed to being an Equal Opportunities Employer. Diversity, Equality and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally. Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity.
BFC ETHOS AND VALUES:
The British Fashion Council exists to support, defend and promote British fashion globally. Through the delivery of BFC Strategy 2030: Access, Creativity, Growth, we are focused on strengthening the long-term cultural and commercial resilience of the industry. We believe meaningful impact comes from collaboration, clear purpose and a commitment to excellence. Working as one team, we prioritise initiatives that create real opportunity for designers, build strong partnerships and expand the global influence of British fashion.
At the BFC, we are committed to an inclusive, high-performance culture where talent can grow, ideas are shared openly, and innovation is supported by practical action. Our ambition is to create the conditions that enable creativity to thrive alongside sustainable business success.
THE ROLE
We are looking for an experienced and visionary Head of Creative to lead the British Fashion Council’s creative direction across platforms, programmes and communications. This role will play a central part in shaping how the BFC presents itself to the industry and the world, ensuring a confident, contemporary and culturally relevant expression of our ambition.
Working closely with senior leadership and cross-functional teams, the Head of Creative will drive the development and delivery of creative strategy, oversee brand consistency and lead the execution of high-impact campaigns, content and experiences. The role will be instrumental in supporting the rollout of BFC Strategy 2030: Access, Creativity, Growth by translating strategic priorities into compelling creative outputs that strengthen engagement, reputation and influence.
This is an exciting opportunity for a creative leader who is passionate about culture, storytelling and design, and who is motivated to shape the future positioning of British fashion on a global stage.
Responsibilities
- Lead the overall creative vision and direction of the BFC across brand, campaigns and platforms
- Develop and maintain a clear and consistent visual and narrative identity aligned to strategic priorities
- Oversee creative development and delivery for the BFC including key initiatives and campaigns including London Fashion Week and The Fashion Awards
- Work collaboratively across the business on creative strategy, specifically brand partnerships and digital ideation
- Sit as a part of an internal pitch team and ideation team as needed
- Oversee creative delivery across social, digital, events and owned platforms to ensure cohesive storytelling, high-quality execution and strong audience engagement
- Manage creative agencies, production partners and freelance talent to ensure high-quality execution across all touch points
- Collaborate with communications, partnerships and programme teams to translate objectives into impactful creative outputs
- Champion innovation in formats, storytelling and audience engagement
- Establish creative processes and sign-off frameworks to ensure efficiency and consistency
- Support the organisation’s brand refresh and ongoing evolution of creative positioning, roll out of new brand book and ensuring excellence and consistency of brand
Skills & Experience
Essential
- Significant experience in a senior creative leadership role within fashion, culture, media or a brand-led organisation
- Proven ability to develop and deliver compelling creative strategy across campaigns, platforms and live experiences and with brand partners
- Strong track record of leading brand identity, visual direction and integrated storytelling
- Experience managing creative teams, agencies and production partners to deliver high quality work at pace
- Ability to translate organisational strategy into clear creative direction and outputs
- Experience overseeing multi-channel creative execution across social, digital, content and events
- Strong stakeholder management skills with the confidence to influence senior leadership and partners
- Excellent communication and presentation skills
- Ability to manage multiple priorities and maintain creative excellence in a fast-paced environment
- Deep understanding of contemporary culture, audience engagement and creative trends
Desirable
- Experience working within the creative industries or fashion industry, delivering fashion related platforms or campaigns
- International campaign or cultural platform experience
- Experience supporting brand transformation or repositioning initiatives
- Understanding of commercial partnerships and how creative supports value creation
- Familiarity with digital product, platform or user experience design
- Experience working in membership organisations, cultural institutions or not-for-profit environments
- Knowledge of sustainability, circularity or responsible fashion narratives
Key Relationships
- CEO and Senior Leadership Team
- Communications, Partnerships and Programme leads
- External creative agencies, production partners and suppliers
- Designers, cultural partners and industry stakeholders
Role Progression
This role offers the opportunity to shape the long-term creative positioning of the BFC and contribute to the strategic growth of the organisation. With strong performance, progression may include expanded leadership responsibility across brand strategy, cultural platforms and international creative direction.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creative in Slough
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like British Fashion Council!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including British Fashion Council.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for British Fashion Council.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at British Fashion Council!
We think you need these skills to ace Head of Creative in Slough
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at British Fashion Council.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to British Fashion Council!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at British Fashion Council. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at British Fashion Council
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
