TERRITORY SALES AND BRAND MANAGER – MOTOCROSS in Birmingham

At Silverfish, we don’t just distribute bikes and gear, we live for the ride. Since '99, we have been supporting the UK’s best retailers with premium brands across mountain bike and motocross. For this new role, that specifically includes the global goggle leader 100% and the exciting new brand Albek. We are known for strong relationships, hands-on support and bringing brands to life where it really matters, at retail and at events.

With continued growth across our moto portfolio, we are now looking for a Territory Sales Manager who will also act as our Brand Manager for all our moto brands across the UK. This is a sales-focused role with a strong brand and event presence. You will be the face of our moto brands in the UK, working directly with retailers, agents and riders to drive sell through, visibility and long-term brand growth.

Your Mission

You will be responsible for growing moto sales across the UK while ensuring our brands are represented consistently and professionally in the market. Success in this role is about more than orders. It is about relationships, credibility and being present where the sport happens.

Your focus will include:

• Driving sales and supporting moto retailers to maximise sell through
• Acting as brand lead for moto brands including 100% and Albek
• Supporting product launches and go to market activity in the UK
• Building strong partnerships with retailers and brand stakeholders
• Partnering with existing sales agents on key opportunities and at events
• Representing Silverfish and our brands at key moto events

What You’ll Be Doing

Own the Territory

This is your business to grow. Covering most of the UK, excluding the South West, you will be responsible for developing accounts, identifying opportunities and strengthening our presence across the moto channel.

Your role will involve:

• Regular retailer visits, account management and new business development
• Working closely with appointed moto agents within their territories
• Supporting retailers with product knowledge, staff training and merchandising
• Attending race events and industry shows, often at weekends
• Acting as the main point of contact for our moto brands
• Feeding back market insight, competitor activity and product or brand opportunities
• Supporting our Purchasing Manager with forecasts, stock planning and commercial targets
• Collaborating with the wider Silverfish sales and marketing teams

This is a highly visible role. Being present trackside, in store and at events is critical to success.

Who You’ll Be Working With

You will report into the UK Sales Manager and work closely with the wider UK sales team, marketing department, and our brand partners. You will also work day to day with external moto agents to ensure a joined-up approach across the territory. At Silverfish, teamwork matters. We support each other, share insight and work hard to help our retail partners succeed.

What We’re Looking For

• Sales experience within the moto sector
• Strong relationship building skills with retailers, agents and brand partners
• A self-motivated, field-based mindset with excellent organisation
• Willingness to work weekends at events as part of the role
• Commercially driven, with a clear understanding of sell through and brand value
• Comfortable representing brands publicly and speaking confidently about product

Location: Central UK, ideally Midlands based, with good access to national travel

Why Ride With Us?

At Silverfish, our people are everything. In return for your passion and commitment, we offer:

• Competitive salary dependent on experience
• Company van, laptop and phone
• 25 days annual leave rising to 27 after 3 years
• Discretionary company bonus
• Shorter working week with early Friday finish
• Employee discounts across Silverfish brands

We are passionate about the industries we work in and the brands we represent. If you want a role that blends sales, brand building and being right at the heart of the moto scene, this is a rare opportunity to make your mark. Silverfish is a committed equal opportunities employer.