At a Glance
- Tasks: Lead marketing for the historic TDF Grand Départ 2027, driving awareness and community engagement.
- Company: Join British Cycling, a key player in promoting cycling and community wellbeing across the UK.
- Benefits: Enjoy a competitive salary, generous holidays, hybrid working, and a cycle to work scheme.
- Other info: This is a fixed-term role until September 2027, based in Manchester with a dynamic team.
- Why this job: Be part of a landmark event that promotes social impact and community growth while shaping exciting marketing strategies.
- Qualifications: Proven marketing experience, strong storytelling skills, and a passion for community engagement are essential.
The predicted salary is between 36000 - 54000 £ per year.
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2027
Salary: Up to £45K, dependent upon experience
Contract length: Fixed term to the end of September 2027.
In 2027 the UK will host the Grand Départ of both the Tour de France and the Tour de France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
Role Title: Marketing Lead, Tour de France Grand D é part 2027
Salary: Up to £45K, dependent upon experience
Contract length: Fixed term to the end of September 2027.
In 2027 the UK will host the Grand Départ of both the Tour de France and the Tour de France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) Grand Départ GB 2027 will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport.
The SPV is a Joint Venture between UKEL (a new sports events company) and British Cycling.
British Cycling will deliver the operational and business function, social impact and volunteer programmes along with all consumer facing functions, on behalf of partners.
Role Overview
We are now recruiting for a Marketing Lead, Tour de France Grand Départ 2027.
This fixed-term position will be the first dedicated marketing role for the Grand Départ 2027 and will play a pivotal role in shaping the marketing output driving awareness of the event and leading the powerful storytelling of the social impact it will deliver across the UK.
You will be a well-rounded marketing generalist with proven experience delivering activity across multiple channels, including content planning and creation, social media management, basic SEO, and email marketing.
Strong relationship management skills are essential, as you will work closely with host local authorities and many other partners to support local area marketing and community engagement initiatives.
As part of the Brand and Engagement Directorate, you’ll sit alongside British Cycling’s marketing and communication teams and work closely with our Tour de France Grand Départ Communications Lead.
What will you be doing?
- Developing and executing the marketing plan to amplify and drive awareness of TDF/TDFF 2027 across all owned and paid channels.
- Delivering community engagement marketing activity to grow audiences in communities, especially in line with the Social Impact Programme.
- Engaging closely with the Social Impact delivery team to understand programmes and activities, identifying and delivering engaging storytelling opportunities.
- Liaising with all key stakeholder partners (organising parties and local authorities) to deliver coordinated outputs.
- Developing and managing TDF/TDFF2027 owned digital channels, including web, email and social to deliver best in class fan and community engagement.
- Delivering on commercial objectives - this could include merchandise, hospitality sales and sponsor contractual requirements.
- Leading a small high-performing team, and managing external agencies and freelancers.
- Working closely with internal colleagues across the full suite of communications, content and marketing specialisms.
- You will have many years’ experience in marketing and/or content marketing roles, with evidence of successfully driving mass awareness, achieving positive sentiment, harnessing content and activations to tell compelling stories, and driving people to take action.
- You will have many years’ experience in marketing and/or content marketing roles, with evidence of successfully driving mass awareness, achieving positive sentiment, harnessing content and activations to tell compelling stories, and driving people to take action.
- You will have experience of managing and leading a team, and supporting their growth.
- You will be a generalist with an entrepreneurial and start-up mindset, able to execute across all marketing channels and marshal resources effectively to deliver against objectives.
- You will use data and insights to guide strategy at every stage of the marketing process.
- You will thrive operating in a fast-paced, dynamic environment.
- You will have a growth mindset, eager to take on new challenges and adapt well to new situations.
- You will have strong attention to detail.
- You will be driven by values, leading by example.
- Experience in major events marketing and community and fan engagement is desirable but not essential.
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
To apply please send a copy of your CV and a short cover letter by using the apply button provided on the page.
Closing date 18th July 2025
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#J-18808-LjbffrMarketing Lead, TDF Grand Départ 2027 in Manchester employer: British Cycling
British Cycling is an exceptional employer, offering a dynamic work environment in Manchester that fosters creativity and community engagement. With a competitive salary, generous holiday allowance, and a hybrid working model, employees are encouraged to thrive both personally and professionally. The role of Marketing Lead for the TDF Grand Départ 2027 not only provides a unique opportunity to shape a landmark event but also supports meaningful social impact initiatives across the UK, making it a truly rewarding position.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, TDF Grand Départ 2027 in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Cycling and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Cycling are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Cycling on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Cycling. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead, TDF Grand Départ 2027 in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Cycling. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Cycling:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Cycling’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Cycling
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Cycling will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Cycling, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
