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- Tasks: Lead social media strategy for British Cycling and engage with diverse audiences.
- Company: Join British Cycling, a passionate organisation dedicated to making cycling accessible for all.
- Benefits: Enjoy competitive salary, generous holidays, and a Cycle to Work scheme.
- Why this job: Shape the voice of cycling and make a real impact in the community.
- Qualifications: 3+ years in social media management and strong communication skills required.
- Other info: Flexible working hours with opportunities for professional growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About British Cycling
British Cycling exists to bring the joy of cycling to everyone. We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events. We are working towards our three key priorities outlined in our strategy: to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
About the role
British Cycling is looking for a Social Media Manager to join our marketing team in Manchester. Sitting within the Brand and Engagement directorate, this role plays a vital part in shaping how British Cycling shows up across social media. You’ll translate our wider content strategy into platform-specific social plans, ensuring the right content reaches the right audience at the right time. Working closely with the Content Lead, you’ll help deliver insight-led social media activity across our three core channels: British Cycling, the Tour of Britain, and the Great Britain Cycling Team (GBCT). You’ll also line manage and develop our Social Media Officer, supporting their growth while ensuring high-quality day-to-day output. From grassroots participation stories and social impact programmes to the drama of Britain’s biggest races and the success of our elite riders, you’ll help shape the voice of cycling across the country.
What will you be doing?
- Leading the planning and execution of social media activity across British Cycling, Tour of Britain and Great Britain Cycling Team channels
- Translating the wider content strategy into platform-specific social media plans, formats and publishing rhythms
- Providing expert guidance on social output to maximise reach and engagement
- Line managing and developing the Social Media Officer, supporting performance, wellbeing and professional growth
- Overseeing day-to-day social delivery and community management, ensuring consistent quality, tone and responsiveness
- Supporting the Content Lead with monthly reporting, analysis and insight, turning performance data into clear recommendations
- Working closely with colleagues across Marketing, Events, GBCT, Commercial and Sport & Participation teams to deliver joined-up social campaigns
- Identifying opportunities to innovate across social media, testing new formats, features and platforms
- Supporting live coverage of major events, working flexibly across some evenings and weekends (with time off in lieu)
About you
Essential
- 3+ years experience delivering and managing social media activity across multiple platforms.
- Strong understanding of platform best practice, audience behaviour and content optimisation.
- Confident using analytics and reporting tools to inform decisions and measure performance.
- Excellent written communication skills and attention to detail.
- Strong organisational and planning skills, with the ability to manage multiple priorities.
Desirable
- Experience line managing or mentoring colleagues.
- Experience working on live sport or major events.
- Experience contributing to strategic reporting or performance dashboards.
- Knowledge of cycling or the wider sporting landscape.
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How to Apply
Please click APPLY NOW to begin the application process.
Social Media Manager in Manchester employer: British Cycling
Contact Detail:
British Cycling Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Manchester
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the skills and creativity you’d bring to British Cycling. Show us how you engage with audiences and share content that resonates.
✨Tip Number 2
Network like a pro! Connect with current or former employees of British Cycling on LinkedIn. Ask them about their experiences and get insider tips on what it’s really like to work there. Plus, it might just give you a leg up in the application process!
✨Tip Number 3
Prepare for the unexpected! In interviews, be ready to discuss how you’d handle real-time social media scenarios, especially during major events. Think about how you can showcase your quick thinking and creativity under pressure.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and contributing to the exciting journey of British Cycling.
We think you need these skills to ace Social Media Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Cycling: When you're writing your application, let your love for cycling shine through! Mention any personal experiences or connections you have with the sport, as it’ll resonate with us and show that you’re genuinely interested in what we do.
Tailor Your Content Strategy: Make sure to align your written application with our content strategy. Highlight your experience in creating platform-specific social media plans and how you've successfully engaged audiences in the past. We want to see how you can bring our brand to life!
Be Data-Driven: Don’t forget to showcase your analytical skills! Include examples of how you've used analytics and reporting tools to inform your social media decisions. We love candidates who can turn data into actionable insights, so make it clear how you’ve done this before.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re looking for someone who can connect with our audience, so a touch of your unique voice can make your application stand out. Remember to apply through our website!
How to prepare for a job interview at British Cycling
✨Know Your Platforms
Make sure you’re well-versed in the specific social media platforms British Cycling uses. Familiarise yourself with their content styles and audience engagement strategies. This will show that you understand how to tailor content for different channels.
✨Showcase Your Analytics Skills
Be prepared to discuss how you've used analytics tools in your previous roles. Bring examples of how data has informed your social media strategies and led to improved engagement or reach. This will demonstrate your ability to make data-driven decisions.
✨Prepare for Scenario Questions
Think about potential scenarios you might face as a Social Media Manager, such as handling negative comments or planning for a major event. Prepare your responses to showcase your problem-solving skills and creativity in managing social media crises.
✨Highlight Your Team Management Experience
If you have experience line managing or mentoring others, be ready to discuss it. Share specific examples of how you’ve supported team members’ growth and performance, as this role involves developing a Social Media Officer.