At a Glance
- Tasks: Create and deliver innovative marketing campaigns that inspire and engage cycling enthusiasts.
- Company: Join British Cycling, a leader in promoting cycling for everyone.
- Benefits: Enjoy a competitive salary, generous holidays, and a Cycle to Work scheme.
- Other info: Hybrid working model with great opportunities for personal and professional growth.
- Why this job: Make a real impact in the cycling community while working with a passionate team.
- Qualifications: 5 years of marketing experience and a creative mindset are essential.
The predicted salary is between 32500 - 32500 £ per year.
About the role
Salary: Up to £32,500 per annum (dependent on experience)
Location: Manchester, UK. Hybrid working model with a minimum of 2-3 days per week in the Manchester office.
Contract: Full-time
About British Cycling
British Cycling exists to bring the joy of cycling to everyone. We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events. We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
Responsibilities
- Plan, develop and deliver creative marketing campaigns and assets across a range of channels for British Cycling Federation, Events and Foundation.
- Create standout marketing activity that increases brand awareness, drives revenue targets, deepens fan engagement, engages target audiences and achieves strategic objectives.
- Plan and drive prospecting and conversion marketing activity with a commercial, product first mindset. Ensuring activity is personalised and relevant to our core customer segments and growth audience opportunities.
- Communicate regularly with a range of stakeholders, both internal and external, including leading meetings and creating briefs for agencies and creative team.
- Responsible for day‑to‑day budget management and ensuring that activity stays within the allocated spend and that all purchases are tracked and in line with marketing strategy.
- Regularly review campaign performance, present and report results to the wider team and suggest opportunities for optimisation.
About You
Essential
- 5 years’ experience in marketing roles
- Excellent communication skills
- Native use of data and insights to inform marketing plans
- Working knowledge of digital and paid marketing activity
- Creative mindset, regular ideas and out of the box thinking to produce campaigns that achieve marketing objectives and connect with our target audiences
- Experience creating brand and marketing plans in line with sponsors and partners
Desirable
- Experience of product marketing and product first mindset
- Experience of subscription/membership marketing
- Experience of event marketing
Perks
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How to apply
Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below.
Applications close: Sunday 7th December 2025
Marketing Manager in Manchester employer: British Cycling
British Cycling is an exceptional employer, offering a unique opportunity to be part of the historic Grand Départ 2027 in Manchester. With a strong focus on social impact, employee growth, and a collaborative work culture, we provide a supportive environment where your contributions directly enhance the spectator experience for this landmark event. Enjoy the benefits of a hybrid working model, competitive salary, and the chance to make a meaningful difference in communities across the UK.
