At a Glance
- Tasks: Connect communities with the Grand Départ campaign and manage local marketing activities.
- Company: Join British Cycling for a historic event in 2027, promoting cycling and community engagement.
- Benefits: Enjoy a competitive salary, generous holidays, and a Cycle to Work scheme.
- Other info: Flexible working environment with opportunities for creativity and collaboration.
- Why this job: Make a real impact by celebrating local communities and driving participation in a landmark event.
- Qualifications: 3-5 years of experience in marketing, community programmes, and stakeholder management.
Salary: Up to £32,500 per annum (dependent on experience)
Contract: Fixed-term till September 2027
Location: Manchester (hybrid working available)
About British Cycling
In 2027 the UK will host the Grand Depart of both the Tour De France and the Tour De France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) - Grand Depart GB 2027 - will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport. The SPV is a Joint Venture between UKEL (a new sports events company) and British Cycling. British Cycling will deliver the operational and business function, social impact and volunteer programmes along with all consumer facing functions, on behalf of partners.
This fixed-term position will play a pivotal role in connecting the national Grand Depart campaign with communities and partners across the route. Working closely with Local Authority partners, host destinations and community stakeholders, you will help ensure a consistent, impactful and measurable campaign is delivered across every host location.
You will lead the coordination of community marketing activity across the Tour de France & Tour de France Femmes avec Zwift Grands Départs routes, ensuring local activations align with the overarching campaign, brand and strategic objectives. You will identify and develop opportunities that increase participation, generate positive stories, celebrate local communities and amplify the social impact of the event.
You will be a proactive marketing professional with experience managing stakeholders, partnerships and place-based campaigns. Comfortable operating at both a strategic and delivery level, you will be equally confident building relationships with senior local authority partners and identifying grassroots stories that bring the event to life.
As part of the Brand and Engagement Directorate, you'll sit alongside British Cycling's marketing and communications teams and work closely with the Marketing Lead, Content Marketing Lead, Digital & Social Manager and Digital Production Officer.
What will you be doing?
- Managing relationships with Local Authority marketing and communications teams across host locations along the Tour de France Grand Départ and Tour de France Femmes routes.
- Supporting partners to develop and deliver local marketing activity aligned with the overarching Grand Départ campaign and brand.
- Monitoring community activation across the route, identifying opportunities, sharing best practice and providing support where required.
- Ensuring campaign consistency and brand alignment across partner activity, communications and local activations.
- Identifying and developing opportunities to increase community participation, awareness and engagement before, during and after the event.
- Working closely with the Digital and Social Manager to identify and develop compelling community stories, local champions and social impact case studies.
- Supporting the promotion of the Tour de France Grand Départ Social Impact Programme JOY, ensuring activities and outcomes are celebrated across host locations.
- Collaborating with the Digital Production Officer to feed a regular pipeline of content opportunities into digital, social and owned channels.
- Supporting the development and delivery of community marketing toolkits, guidance and resources for partners.
- Tracking and reporting on partner activity, participation and engagement to help measure campaign impact and effectiveness.
- Contributing ideas for new activations, partnerships and storytelling opportunities that strengthen the campaign and enhance community involvement.
- Supporting event-time activity and engagement, working flexibly across some evenings and weekends where required (with time off in lieu).
What we’re looking for?
- You thrive as part of a creative, fast-paced team, building positive relationships with colleagues, riders, fans, and external partners.
- You have 3-5 years experience, bringing a proactive, can-do attitude and a hunger to learn.
- You are an excellent relationship builder who enjoys working with a diverse range of stakeholders and partners to achieve common goals.
- You have experience managing multi-partner marketing campaigns, community programmes or place-based initiatives and understand how to balance local priorities with national campaign objectives.
- You are highly organised and comfortable overseeing activity across multiple locations, ensuring projects stay on track and opportunities are maximised.
- You have a strong understanding of brand management and campaign delivery and can confidently support partners to align their activity with agreed messaging, visual identity and strategic goals.
- You have a natural instinct for spotting opportunities, uncovering compelling stories and connecting people, projects and partnerships that can enhance the impact of a campaign.
- You are motivated by making a difference and are passionate about celebrating the positive impact major events can have on communities.
- Knowledge of cycling is a bonus, but more important is your ability to identify and develop opportunities that drive participation, create community pride and generate meaningful engagement.
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
Applications close: 16th August 2026
Community Marketing Manager - Grand Depart 2027 in Manchester employer: British Cycling
British Cycling is an excellent employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of the cycling community. With a focus on employee growth, we provide opportunities for professional development and a competitive benefits package, including a Cycle to Work scheme and generous holidays, making it a rewarding place to advance your career while contributing to a meaningful cause.
StudySmarter Expert Advice🤫
We think this is how you could land Community Marketing Manager - Grand Depart 2027 in Manchester
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Community Marketing Manager - Grand Depart 2027 in Manchester
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at British Cycling from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at British Cycling specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at British Cycling
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at British Cycling, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show British Cycling you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure British Cycling that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for British Cycling, so think on your feet and don't hesitate to showcase your creativity!
