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For Companies At a Glance
- Tasks: Secure high-value partnerships and drive revenue for British Cycling's exciting initiatives.
- Company: Join British Cycling, a leader in promoting cycling and social impact.
- Benefits: Enjoy a competitive salary, generous holidays, and a Cycle to Work scheme.
- Why this job: Be part of a dynamic team shaping the future of cycling and sports events.
- Qualifications: Experience in sponsorship or commercial sales, with strong relationship-building skills.
- Other info: Opportunity to represent British Cycling at key industry events and grow your career.
The predicted salary is between 50000 - 50000 £ per year.
Salary: Up to £50,000 per annum (dependent on experience) + commission
Location: National with regular travel to Manchester
About British Cycling
British Cycling exists to bring the joy of cycling to everyone. We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events. We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
Your opportunity
As part of our next phase of growth, British Cycling is focusing its commercial operations on accelerating investment and innovation. This will unlock the full potential of our assets from world-class events like the Lloyds Tour of Britain to new urban formats, including BMX Freestyle, and pioneering social impact initiatives that tackle inequalities nationwide. And, in 2027, British Cycling will deliver one of the biggest sporting events on the planet when the UK hosts the Grand Départ of both the Tour De France and the Tour De France Femme, Avec Zwift. We’re now seeking a Business Development Manager to identify and secure new commercial partnerships.
What you’ll be doing
- Identify, approach and secure high-value partnerships across key sectors, generating revenue to achieve British Cycling’s commercial targets.
- Develop and maintain a strong sales pipeline, achieving agreed KPIs in relation to client meetings, proposals and pipeline management, ensuring a data‑led, strategic approach to partnership sales.
- Work collaboratively to create compelling propositions, proposals and presentations tailored to specific brand objectives.
- Support negotiation and contracting with prospective and existing partners.
- Build and maintain long‑term relationships with brands, agencies and key stakeholders.
- Provide regular reporting and forecasts to the Head of Business Development and wider senior team in relation to commercial performance.
- Maintain and develop an understanding of the wider sporting and sponsorship landscape.
- Collaborate closely with internal teams, including a close relationship with Marketing and Product Development.
- Represent British Cycling at key industry events, elevating our presence and influence.
- Support the Head of Business Development to shape British Cycling’s commercial strategy and identify emerging opportunities for growth.
What we’re looking for
- Experience in sponsorship or commercial sales within sport, entertainment, or related industries.
- Strong understanding of marketing and partnerships.
- Strong relationship‑building and negotiation skills.
- Experience developing creative solutions including best‑in‑class proposals and materials.
- Commercial creativity – an ability to spot opportunities others might miss.
- Understanding of the evolving global sports and entertainment landscape.
- Ability to take innovation from other sports / brands and adapt it to the British Cycling proposition.
- Independent, driven, and comfortable working at pace with ambition and accountability.
- Interpersonal and networking skills, comfortable dealing at senior level.
- Excellent presentation skills, with a strong ability to communicate effectively in both written and verbal formats.
- Experience working with a CRM system, maintaining a database of contacts to inform a data‑led sales approach.
- Consistent attention to detail, with strong organisational and time‑management skills and an ability to deliver against tight deadlines.
What are the perks
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How To Apply
Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below. Applications close: Sunday 15th March 2026.
Business Development Manager employer: British Cycling
Contact Detail:
British Cycling Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more people you know, the better your chances of landing that Business Development Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to meet someone from British Cycling or any other company, be ready to talk about your past successes in sponsorship or commercial sales. Bring examples of your best proposals and presentations to the conversation – it’ll make you stand out!
✨Tip Number 3
Stay updated on the latest trends in sports and sponsorship. Knowing what’s hot in the market can help you spot opportunities that others might miss. Plus, it shows you’re genuinely interested in the field, which is a big plus for employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to join the team at British Cycling and contribute to their exciting journey.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in sponsorship or commercial sales, and don’t forget to showcase those strong relationship-building skills we’re after!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about cycling and how your background aligns with our mission at British Cycling. Keep it concise but impactful!
Showcase Your Creativity: We love innovative thinkers! When detailing your past experiences, focus on any creative solutions you’ve developed. This could be proposals or strategies that led to successful partnerships.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at British Cycling
✨Know Your Stuff
Before the interview, dive deep into British Cycling's mission and recent initiatives. Familiarise yourself with their key priorities and how your experience in sponsorship or commercial sales can align with their goals. This shows genuine interest and helps you tailor your responses.
✨Showcase Your Creativity
Prepare examples of how you've developed innovative proposals or solutions in past roles. Think about how you can adapt successful strategies from other sports or brands to fit British Cycling’s unique proposition. Be ready to discuss these ideas during the interview.
✨Build Rapport
Relationship-building is crucial for this role. Practice your interpersonal skills by engaging in mock interviews with friends or colleagues. Focus on being personable and approachable, as you'll need to demonstrate your ability to connect with senior stakeholders and partners.
✨Data-Driven Approach
Since the role requires a data-led strategy, be prepared to discuss how you've used CRM systems or data analysis in your previous positions. Bring examples of how you've managed sales pipelines and achieved KPIs, as this will highlight your organisational skills and attention to detail.