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- Tasks: Lead marketing for the historic Tour de France Grand Départ 2027, driving awareness and community engagement.
- Company: Join a dynamic joint venture between UKEL and British Cycling, shaping landmark cycling events in the UK.
- Benefits: Enjoy a competitive salary, generous holidays, hybrid working, and a cycle to work scheme.
- Why this job: Be part of a groundbreaking event with social impact, fostering community wellbeing and economic growth.
- Qualifications: Proven marketing experience, strong relationship management skills, and a passion for storytelling are essential.
- Other info: This is a fixed-term role until September 2027, based in Manchester with flexible working options.
The predicted salary is between 36000 - 54000 £ per year.
Role Title: Marketing Lead, Tour de France Grand Départ 2027
Salary: Up to £45K, dependent upon experience
Contract length: Fixed term to the end of September 2027.
In 2027 the UK will host the Grand Départ of both the Tour de France and the Tour de France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) Grand Départ GB 2027 will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport.
The SPV is a Joint Venture between UKEL (a new sports events company) and British Cycling.
British Cycling will deliver the operational and business function, social impact and volunteer programmes along with all consumer facing functions, on behalf of partners.
Role overview
We are now recruiting for a Marketing Lead, Tour de France Grand Départ 2027.
This fixed-term position will be the first dedicated marketing role for the Grand Départ 2027 and will play a pivotal role in shaping the marketing output driving awareness of the event and leading the powerful storytelling of the social impact it will deliver across the UK.
You will be a well-rounded marketing generalist with proven experience delivering activity across multiple channels, including content planning and creation, social media management, basic SEO, and email marketing.
Strong relationship management skills are essential, as you will work closely with host local authorities and many other partners to support local area marketing and community engagement initiatives.
As part of the Brand and Engagement Directorate, you’ll sit alongside British Cycling’s marketing and communication teams and work closely with our Tour de France Grand Départ Communications Lead.
What will you be doing?
- Developing andexecuting the marketing plan to amplify and drive awarenessof TDF/TDFF2027 across all owned and paid channels.
- Delivering community engagement marketing activity togrow audiences in communities, especially in line with the Social Impact Programme.​
- Engaging closely with the Social Impact delivery team to understand programmes and activities, identifying and delivering engaging storytelling opportunities.
- Liaising with all key stakeholder partners (organisingparties and local authorities) to deliver coordinated outputs.
- Developing and managing TDF/TDFF2027 owned digital channels, including web, email and social to deliver best in class fan and community engagement.
- Delivering on commercial objectives – this could include merchandise, hospitality sales and sponsor contractual requirements.
- Leading a small high-performing team, and managing external agencies and freelancers.
- Working closely with internal colleagues across the full suite of communications, content and marketing specialisms.
About you
- You will have many years’ experience in marketing and/or content marketing roles, with evidence of successfully driving mass awareness, achieving positive sentiment, harnessing content and activations to tell compelling stories, and driving people to take action.
- You will have many years’ experience in marketing and/or content marketing roles, with evidence of successfully driving mass awareness, achieving positive sentiment, harnessing content and activations to tell compelling stories, and driving people to take action.
- You will have experience of managing and leading a team, and supporting their growth.
- You will be a generalist with an entrepreneurial and start-up mindset, able to execute across all marketing channels and marshal resources effectively to deliver against objectives.
- You will use data and insights to guide strategy at every stage of the marketing process.
- You will thrive operating in a fast-paced, dynamic environment.
- You will have a growth mindset, eager to take on new challenges and adapt well to new situations.
- You will have strong attention to detail.
- You will be driven by values, leading by example.
- Experience in major events marketing and community and fan engagement is desirable but not essential.
What are the perks?
- Competitive Salary
- Cycle toWork Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
Location: Manchester, UK. Hybrid working model with a minimum of 3 days per week in the Manchester office.
To apply please send a copy of your CV and a short cover letter by using the apply button provided on the page.
Closing date 18th July 2025
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Marketing Lead, TDF Grand Départ 2027 employer: British Cycling UK
Contact Detail:
British Cycling UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, TDF Grand Départ 2027
✨Tip Number 1
Familiarise yourself with the Tour de France and its impact on communities. Understanding the event's history and significance will help you connect with stakeholders and demonstrate your passion during interviews.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience with major events. Attend relevant events or webinars to make connections that could lead to valuable insights and recommendations.
✨Tip Number 3
Showcase your ability to manage multiple marketing channels by preparing examples of past campaigns you've led. Be ready to discuss how you used data to inform your strategies and measure success.
✨Tip Number 4
Research the social impact programmes associated with the Grand Départ. Being knowledgeable about these initiatives will allow you to speak confidently about how you can contribute to community engagement efforts.
We think you need these skills to ace Marketing Lead, TDF Grand Départ 2027
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in community engagement and event marketing. Use specific examples that demonstrate your ability to drive awareness and manage campaigns effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Tour de France and its social impact. Highlight your entrepreneurial mindset and how your skills align with the role's requirements, particularly in storytelling and relationship management.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led, the growth in audience engagement you've achieved, or any positive sentiment metrics from previous roles.
Research the Organisation: Familiarise yourself with the Grand Départ 2027 and its objectives. Understanding the event's significance will help you articulate how you can contribute to its success in your application.
How to prepare for a job interview at British Cycling UK
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences in detail. Highlight specific campaigns you've led, the channels you used, and the results achieved. This will demonstrate your ability to drive awareness and engagement, which is crucial for the role.
✨Understand the Social Impact Programme
Familiarise yourself with the social impact initiatives associated with the Grand Départ 2027. Be ready to discuss how you can contribute to these efforts through your marketing strategies, showcasing your understanding of community engagement.
✨Demonstrate Team Leadership Skills
Since the role involves leading a small team, prepare examples of how you've successfully managed and developed team members in the past. Discuss your leadership style and how you foster collaboration and growth within your team.
✨Prepare for Fast-Paced Scenarios
The role requires thriving in a dynamic environment. Think of examples from your past where you've had to adapt quickly to changes or challenges. This will show your potential employer that you're ready for the fast-paced nature of the event marketing world.
