At a Glance
- Tasks: Lead marketing strategy, create campaigns, and boost engagement for cycling.
- Company: Join British Cycling, promoting inclusivity and joy in cycling.
- Benefits: Up to £65,000 salary, generous holidays, and a Cycle to Work scheme.
- Other info: Hybrid working available; join a dynamic team driving social change.
- Why this job: Make a real impact in cycling while working with Olympic champions.
- Qualifications: Proven marketing experience and strong leadership skills required.
The predicted salary is between 65000 - 65000 £ per year.
Salary: Up to £65,000 per annum (dependent on experience)
Location: National Cycling Centre, Manchester (hybrid working available)
Contract: Fixed-term contract until August 2027
About British Cycling
British Cycling exists to bring the joy of cycling to everyone. We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events. We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
What will you be doing?
As the Head of Marketing, you will be responsible for creating the organisation’s marketing strategy, delivering campaigns, and building engagement to increase awareness of the sport and drive sales whilst developing brand equity. This is a senior role in the organisation, key to driving commercial revenue (including membership, commercial partnerships, and event income), as well as increasing and diversifying participation in the sport across the country. You will have the opportunity to work directly with Olympic medallists, international and national champions and support us in enabling people of all ages, backgrounds and abilities to experience the joys of the sport. You will develop and manage a diverse marketing team made up of talented individuals leading on brand, content, social, creative and research.
Other responsibilities include:
- Growing and diversifying our audiences, driving the uptake of products and services (e.g. membership) and participation in the sport
- Overseeing digital communications and the delivery of a social media strategy to improve engagement, lead generation and brand recognition
- Maximising consumer reach through media (traditional, digital, PR) and events, enabling the organisation to meet its strategic objectives
- Owning creative partnerships and managing the development of visual content
- Cultivating a consumer-centric mindset, driven by insight and data, across the team and wider organisation
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment
What we’re looking for:
The successful candidate will be able to demonstrate:
- A proven track record of developing marketing strategies, activities, campaigns and building engagement to increase awareness and drive sales
- Development of integrated media and an understanding of how to analyse effective and targeted social media campaigns
- Experience of leading the day-to-day duties and responsibilities of a large team, as well as project managing larger ad hoc projects
- The ability to develop strong relationships across the organisation, enable collaboration, advice sharing and directional leadership
- Budget management experience and proactivity in identifying and acting on commercial opportunities
- A positive attitude and ability to work well under pressure in a busy environment, with excellent time management skills and the ability to prioritise
- Excellent communication and presentation skills
- An understanding of the sport of cycling
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
Applications close: Sunday 16th August 2026
Head of Marketing in Manchester employer: British Cycling UK
British Cycling UK is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a Content Production Officer, you will not only enjoy a competitive salary and generous holiday package but also have the unique opportunity to contribute to the historic Grand Départ GB 2027 project, enhancing your professional growth in the vibrant world of cycling.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Manchester
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Marketing in Manchester
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at British Cycling UK from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at British Cycling UK specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at British Cycling UK
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at British Cycling UK, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show British Cycling UK you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure British Cycling UK that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for British Cycling UK, so think on your feet and don't hesitate to showcase your creativity!
