At a Glance
- Tasks: Shape digital content and manage social media for the Tour de France Grand Depart 2027.
- Company: Join a dynamic team at a landmark sports event in Manchester.
- Benefits: Competitive salary, generous holidays, cycle scheme, and pension.
- Other info: Flexible hours with opportunities for career growth and learning.
- Why this job: Be part of a historic event and make a real social impact across the UK.
- Qualifications: 3-5 years in digital marketing, strong social media skills, and creativity.
The predicted salary is between 26000 - 39000 £ per year.
Salary: Up to £32,500 per annum (depending on experience)
Location: Manchester
About
In 2027 the UK will host the Grand Depart of both the Tour De France and the Tour De France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) – Grand Depart GB 2027 – will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport. The SPV is a Joint Venture between UKEL (a new sports events company) and British Cycling. British Cycling will deliver the operational and business function, social impact and volunteer programmes along with all consumer facing functions, on behalf of partners.
We are now recruiting for a Digital & Social Media Manager, Tour de France Grand Départ 2027. This fixed-term position will play a pivotal role in shaping the digital output driving awareness of the event and leading the powerful storytelling of the social impact it will deliver across the UK.
You will be a well-rounded digital marketing generalist with proven experience delivering activity across multiple channels, including content planning and creation, social media management, basic SEO, email marketing and community management. Experience producing and publishing social media content across multiple platforms is essential, along with a knowledge of the Adobe Creative Suite (specifically Photoshop), plus Microsoft Office (Word, Excel, PowerPoint) to an intermediate level.
As part of the Brand and Engagement Directorate, you’ll sit alongside British Cycling’s marketing and communication teams and work closely with our Tour de France Grand Départ Content Marketing Lead.
About you
You thrive as part of a creative, fast-paced team, building positive relationships with colleagues, riders, fans, and external partners. You have 3-5 years experience, bringing a proactive, can-do attitude and a hunger to learn. You’ve got proven skills in digital marketing and social media content creation – whether it’s writing captions, creating carousels, editing reels, or designing quick-turnaround graphics. You’re confident in community management: knowing how to engage audiences, answer questions, and handle sensitive topics with care. Knowledge of cycling is a bonus – but more important is your drive to find those “gold dust” content opportunities and turn them into thumb-stopping posts that people want to share.
What will you be doing?
- Supporting the Content Marketing Lead on content planning, production, and publishing across Tour de France, Grand Depart 2027 channels.
- Helping shape and implement the digital strategy and social media plans that amplify and drive awareness of TDF/TDFF 2027 across all owned channels.
- Creating content that engages and grows audiences – from graphics and video to captions and stories – ensuring consistency of tone and style.
- Leading on community management, actively monitoring and driving conversations, responding to comments, and fostering positive online engagement.
- Engaging closely with the Social Impact delivery team to understand programmes and activities, identifying and delivering engaging storytelling opportunities.
- Using analytics and reporting tools to feedback on performance and make data-led recommendations.
- Contributing ideas for new features, formats, and campaigns, keeping pace with the latest digital and social media trends.
- Supporting live event coverage, working flexibly across some evenings and weekends (with time off in lieu).
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How to apply
Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below. Applications close: Friday 16th January 2026.
Digital and Social Manager, TdF Grand Depart 2027 in Manchester employer: British Cycling UK
Join us as a Digital & Social Manager for the historic Tour de France Grand Depart 2027 in Manchester, where you'll be part of a dynamic team dedicated to delivering a landmark event that promotes social impact and community engagement. We offer a competitive salary, generous holidays, and a supportive work culture that fosters creativity and professional growth, making it an excellent opportunity for those passionate about digital marketing and cycling. With a focus on collaboration and innovation, you'll have the chance to shape the narrative of this iconic event while enjoying the vibrant atmosphere of Manchester.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Social Manager, TdF Grand Depart 2027 in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Cycling UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Cycling UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Cycling UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Cycling UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital and Social Manager, TdF Grand Depart 2027 in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Cycling UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Cycling UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Cycling UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Cycling UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Cycling UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Cycling UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
