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- Tasks: Shape digital content and manage social media for the Tour de France Grand Depart 2027.
- Company: Join a dynamic team at a landmark sports event in Manchester.
- Benefits: Competitive salary, generous holidays, cycle scheme, and pension.
- Why this job: Be part of a historic event and make a real social impact across the UK.
- Qualifications: 3-5 years in digital marketing, strong social media skills, and creativity.
- Other info: Flexible hours with opportunities for career growth and learning.
The predicted salary is between 26000 - 39000 ÂŁ per year.
Salary: Up to ÂŁ32,500 per annum (depending on experience)
Location: Manchester
About
In 2027 the UK will host the Grand Depart of both the Tour De France and the Tour De France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) – Grand Depart GB 2027 – will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport. The SPV is a Joint Venture between UKEL (a new sports events company) and British Cycling. British Cycling will deliver the operational and business function, social impact and volunteer programmes along with all consumer facing functions, on behalf of partners.
We are now recruiting for a Digital & Social Media Manager, Tour de France Grand DĂ©part 2027. This fixed-term position will play a pivotal role in shaping the digital output driving awareness of the event and leading the powerful storytelling of the social impact it will deliver across the UK.
You will be a well-rounded digital marketing generalist with proven experience delivering activity across multiple channels, including content planning and creation, social media management, basic SEO, email marketing and community management. Experience producing and publishing social media content across multiple platforms is essential, along with a knowledge of the Adobe Creative Suite (specifically Photoshop), plus Microsoft Office (Word, Excel, PowerPoint) to an intermediate level.
As part of the Brand and Engagement Directorate, you’ll sit alongside British Cycling’s marketing and communication teams and work closely with our Tour de France Grand Départ Content Marketing Lead.
About you
You thrive as part of a creative, fast-paced team, building positive relationships with colleagues, riders, fans, and external partners. You have 3-5 years experience, bringing a proactive, can-do attitude and a hunger to learn. You’ve got proven skills in digital marketing and social media content creation – whether it’s writing captions, creating carousels, editing reels, or designing quick-turnaround graphics. You’re confident in community management: knowing how to engage audiences, answer questions, and handle sensitive topics with care. Knowledge of cycling is a bonus – but more important is your drive to find those “gold dust” content opportunities and turn them into thumb-stopping posts that people want to share.
What will you be doing?
- Supporting the Content Marketing Lead on content planning, production, and publishing across Tour de France, Grand Depart 2027 channels.
- Helping shape and implement the digital strategy and social media plans that amplify and drive awareness of TDF/TDFF 2027 across all owned channels.
- Creating content that engages and grows audiences – from graphics and video to captions and stories – ensuring consistency of tone and style.
- Leading on community management, actively monitoring and driving conversations, responding to comments, and fostering positive online engagement.
- Engaging closely with the Social Impact delivery team to understand programmes and activities, identifying and delivering engaging storytelling opportunities.
- Using analytics and reporting tools to feedback on performance and make data-led recommendations.
- Contributing ideas for new features, formats, and campaigns, keeping pace with the latest digital and social media trends.
- Supporting live event coverage, working flexibly across some evenings and weekends (with time off in lieu).
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How to apply
Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below. Applications close: Friday 16th January 2026.
Digital and Social Manager, TdF Grand Depart 2027 in Manchester employer: British Cycling UK
Contact Detail:
British Cycling UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Social Manager, TdF Grand Depart 2027 in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the cycling and event management industries. Attend relevant events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital content and social media campaigns. Make sure it highlights your creativity and ability to engage audiences. This will give you an edge when you’re chatting with potential employers.
✨Tip Number 3
Stay updated on trends! Follow the latest in digital marketing and social media. Share your insights during interviews to show you’re not just knowledgeable but also passionate about the industry. It’ll make you stand out as a candidate who’s in the know.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you’re genuinely interested in the role and the organisation. Plus, it makes it easier for us to keep track of your application!
We think you need these skills to ace Digital and Social Manager, TdF Grand Depart 2027 in Manchester
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to express your passion for the role and the Tour de France. Highlight your relevant experience and how it aligns with what we’re looking for.
Tailor Your CV: Don’t just send a generic CV! Tailor it to showcase your digital marketing skills and social media experience. Use keywords from the job description to make it clear you’re the perfect fit for us.
Show Off Your Creativity: As a Digital & Social Manager, creativity is key! Include examples of your past work, like social media posts or campaigns you’ve led. We want to see your unique style and how you engage audiences.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensure it gets into the right hands.
How to prepare for a job interview at British Cycling UK
✨Know Your Digital Stuff
Make sure you brush up on your digital marketing skills, especially in content planning and social media management. Be ready to discuss specific campaigns you've worked on and how you used analytics to drive engagement.
✨Show Your Creative Side
Prepare to showcase your creativity! Bring examples of graphics, videos, or social media posts you've created. If you can, have a portfolio ready that highlights your best work, especially anything related to community engagement.
✨Understand the Event's Impact
Familiarise yourself with the Tour de France Grand Depart 2027 and its social impact programme. Be prepared to discuss how you can contribute to storytelling that resonates with audiences and promotes the event's goals.
✨Engage Like a Pro
Think about how you would handle community management. Prepare examples of how you've engaged with audiences online, dealt with sensitive topics, and fostered positive conversations. This will show your proactive attitude and ability to connect with fans.
