At a Glance
- Tasks: Engage customers through creative content and data-driven communications.
- Company: Join British Cycling, a leader in promoting cycling for everyone.
- Benefits: Enjoy a competitive salary, generous holidays, and a Cycle to Work scheme.
- Other info: Hybrid working available; minimum two days in the Manchester office.
- Why this job: Be part of an exciting digital transformation while making a social impact through sport.
- Qualifications: Creative thinkers with marketing automation experience and strong communication skills are welcome.
The predicted salary is between 21600 - 32400 £ per year.
Role Title: Customer Engagement and Content Officer
Salary: Up to £27,000 per annum (dependent on experience)
Contract: 6-month fixed term
Location: Manchester (hybrid working available). Minimum of two days per week in the Manchester office
About British Cycling
British Cycling exists to bring the joy of cycling to everyone.
We have embarked on an exciting new journey, with a modernised commercial and events offering grounded in social impact and storytelling, harnessing the spotlight and inspiration of our athlete’s performance on the world stage, and our growing portfolio of major events.
We are working towards our three key priorities outlined in our strategy; to support and grow the sport to make cycling more inclusive and accessible, to lead on the world stage by winning and winning well, and to drive social impact by tackling inequalities through providing opportunities.
About the role
We are recruiting a fixed term, full time Customer Engagement and Content Officer. As part of the Brand andEngagement Directorate, we work to establish and communicate a compelling and consistent brand narrative to strengthen our engagement, and increase our reach and relevance.
This role focuses on customer communications, combining data, design and copywriting to curate a great experience. It would suit someone with proven ability using a marketing automation platform, a super sharp eye for detail and the editorial skills to independently adapt for different customer groups.
You’ll need to be able understand and manipulate data to embed segmentation and personalisation, have the logic to build customer journeys, and bring a confidence in your writing and creative flair that will help British Cycling content to stand out.
With involvement in almost everything the organisation is doing, it’s a great position for someone with an interest in sport (or even better, cycling). Plus, it’s a hugely exciting time to join, with our digital transformation plans about to unfold.
Responsibilities
- From building emails and data capture forms through to setting up and refining automation journeys, you will support the Customer Engagement Lead to deliver day-to-day email communications.
- Handle data in order to apply segmentation and respect preferences. This requires a considered and logical approach, while also drawing on creative skills to produce copy and assign imagery
- Proactively ensure that the communications individuals receive are relevant and timely, working with teams across the organisation to ensure this.
- Oversee all outgoing communications to ensure an appropriate cadence and level of care.
- Plan and execute written content pieces and publishacross multiple platforms, in line with a data-driven editorial calendar.
About you
- Creative, curious and innovative, with a problem-solving spirit.
- A strong communicator, who is confident to question.
- A positive self-starter, highly motivated and able to work independently.
- Organised and able to manage shifting deadlines together with the wider team.
- Passionate about highlighting the impact of sport and physical activity.
What are the perks?
- Competitive Salary
- Cycle toWork Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
How to apply
Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below.
Applications close: Monday 18th August 2025
#J-18808-LjbffrCustomer Engagement and Content Officer in Manchester employer: British Cycling UK
British Cycling is an exceptional employer that champions inclusivity and social impact through the joy of cycling. With a vibrant work culture in Manchester, employees benefit from hybrid working arrangements, generous holidays, and opportunities for personal growth within a dynamic team focused on making a difference in the sport. Joining now means being part of an exciting digital transformation, where your creativity and passion for cycling can truly shine.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Engagement and Content Officer in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Cycling UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Cycling UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Cycling UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Cycling UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Engagement and Content Officer in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Cycling UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Cycling UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Cycling UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Cycling UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Cycling UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Cycling UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
