At a Glance
- Tasks: Lead communications for the historic Tour De France Grand Départ 2027, managing media and partner relations.
- Company: Join British Cycling and be part of a landmark event promoting health and community engagement.
- Benefits: Enjoy a competitive salary, generous holidays, life assurance, and a Cycle to Work scheme.
- Other info: This role is fixed-term until September 2027, perfect for those passionate about cycling and community wellbeing.
- Why this job: Be at the forefront of a major sporting event, making a real social impact while telling inspiring stories.
- Qualifications: Experience in multi-channel communications, media relations, and managing teams is essential.
The predicted salary is between 36000 - 54000 £ per year.
Role Title: Communications Lead, Tour De France Grand Départ 2027
Salary: Up to £45K, dependent upon experience
Contract length: Fixed term to the end of September 2027
In 2027 the UK will host the Grand Départof both the Tour De France and the Tour De France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) Grand DépartGB 2027 will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport.
The SPV is a Joint Venture between UK Events Ltd and British Cycling. British Cycling will deliver the operational and business function, social impact and volunteer programme along with all consumer facing functions, on behalf of partners.
We are now recruiting a talented, experienced and passionate communications expert to lead the strategy, planning and delivery of communications activity aligned to this mega sporting event, working closing alongside multiple partners to ensure a coordinated and impactful approach.
This role will sit in the Communications team within British Cycling’s Brand and Engagement Directorate which works tirelessly to tell great stories about our athletes, members, events, programmes and impact, elevating the profile of our work.
Communications Lead, Tour De France Grand Départ 2027
In this role you will lead all communications associated with the Tour De France and Tour De France Femme, Avec Zwift Grand Départ2027. This includes the proactive development and delivery of strategic communications activity, as well as responding in a timely manner to any reactive media enquiries/wider issues. You will be the main point of contact for all partner organisations, as well as the media. The role will be supported by a Communications Officer and an agency.
About you
- You will have many years’ experience of planning and delivering multi-channel communications campaigns and media relations, coordinating high-quality output/content across a range of media including news releases, website, social, email and partner channels.
- You will thrive coordinating large groups of partner organisations to deliver coordinated and aligned communications activity/announcements, to achieve maximum impact.
- You will be familiar with complex delivery models and have experience of working with local and national government, and official agencies.
- You will an expert people person – building positive relationships with colleagues, stakeholders, media and agencies.
- You will be adaptive and driven to produce high impact results/outcomes.
- While an understanding of cycling/bike racing is preferable, it is essential that you have a passion for highlighting the life changing impact of riding bikes/major events and the wider benefits to health, society and communities.
- You will have experience of managing both people and agencies.
What will you be doing?
- Developing and executing the Communications plan to drive awareness and engagement with the Grand Départ 2027 – telling the story of the races (before, during and after) and an aligned social impact programme​ across England, Scotland and Wales
- Leading the communications group, chairing frequent meetings and regularly liaising with all key stakeholder partners (organising parties and local authorities) to deliver coordinated outputs ​
- Leading on announcements, activations and PR opportunities coordinating the publication of integrated content across owned, earned, paid and partner channels
- Delivering a media engagement strategy across broadcast/print and online media at both a regional and national level ​
- Proactively working with the Project Manager and colleagues across the organisation to plan and shape communications related to event, volunteering and social impact activities, thinking creatively to raise the profile of the Grand Départ and inspire participation through both news and digital media
- Working closely with internal colleges across the full suite of communications, content and marketing specialisms
- Leading on public affairs/political engagement activities and support international relations opportunities
- Managing an agency/direct report
- Managing reputational matters and crisis communications as required
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
To apply please send a copy of your CV and a short cover letter by using the apply button provided on the page.
Closing date 20th July 2025
#J-18808-LjbffrCommunications Lead,TDF Grand Départ 2027 in Manchester employer: British Cycling UK
Join us as a Communications Lead for the historic Tour De France Grand Départ 2027, where you will play a pivotal role in shaping the narrative of this landmark event. Our dynamic work culture fosters collaboration and creativity, offering generous holidays, a competitive salary, and opportunities for professional growth within a passionate team dedicated to making a positive social impact across the UK. With a focus on community engagement and well-being, this role not only promises a rewarding career but also the chance to be part of something truly extraordinary.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Lead,TDF Grand Départ 2027 in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Cycling UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Cycling UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Cycling UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Cycling UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Communications Lead,TDF Grand Départ 2027 in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Cycling UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Cycling UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Cycling UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Cycling UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Cycling UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Cycling UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
