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- Tasks: Lead communications for the historic Tour De France Grand Départ 2027, managing media and partner relations.
- Company: Join British Cycling and be part of a landmark event promoting health and community engagement.
- Benefits: Enjoy a competitive salary, generous holidays, life assurance, and a Cycle to Work scheme.
- Other info: This role is fixed-term until September 2027, perfect for those passionate about cycling and community wellbeing.
- Why this job: Be at the forefront of a major sporting event, making a real social impact while telling inspiring stories.
- Qualifications: Experience in multi-channel communications, media relations, and managing teams is essential.
The predicted salary is between 36000 - 54000 £ per year.
Role Title: Communications Lead, Tour De France Grand Départ 2027
Salary: Up to £45K, dependent upon experience
Contract length: Fixed term to the end of September 2027
In 2027 the UK will host the Grand Départof both the Tour De France and the Tour De France Femme, Avec Zwift. This will be the first time in history that both races have departed from the same country, outside of France. A landmark social impact programme will also be delivered across the UK, tackling inactivity, improving mental wellbeing, boosting economic growth and supporting communities to thrive.
A Special Purpose Vehicle (SPV) Grand DépartGB 2027 will maintain oversight of the delivery of the events and will manage public funding on behalf of DCMS, Scottish Government, Welsh Government and UK Sport.
The SPV is a Joint Venture between UK Events Ltd and British Cycling. British Cycling will deliver the operational and business function, social impact and volunteer programme along with all consumer facing functions, on behalf of partners.
We are now recruiting a talented, experienced and passionate communications expert to lead the strategy, planning and delivery of communications activity aligned to this mega sporting event, working closing alongside multiple partners to ensure a coordinated and impactful approach.
This role will sit in the Communications team within British Cycling’s Brand and Engagement Directorate which works tirelessly to tell great stories about our athletes, members, events, programmes and impact, elevating the profile of our work.
Communications Lead, Tour De France Grand Départ 2027
In this role you will lead all communications associated with the Tour De France and Tour De France Femme, Avec Zwift Grand Départ2027. This includes the proactive development and delivery of strategic communications activity, as well as responding in a timely manner to any reactive media enquiries/wider issues. You will be the main point of contact for all partner organisations, as well as the media. The role will be supported by a Communications Officer and an agency.
About you
- You will have many years’ experience of planning and delivering multi-channel communications campaigns and media relations, coordinating high-quality output/content across a range of media including news releases, website, social, email and partner channels.
- You will thrive coordinating large groups of partner organisations to deliver coordinated and aligned communications activity/announcements, to achieve maximum impact.
- You will be familiar with complex delivery models and have experience of working with local and national government, and official agencies.
- You will an expert people person – building positive relationships with colleagues, stakeholders, media and agencies.
- You will be adaptive and driven to produce high impact results/outcomes.
- While an understanding of cycling/bike racing is preferable, it is essential that you have a passion for highlighting the life changing impact of riding bikes/major events and the wider benefits to health, society and communities.
- You will have experience of managing both people and agencies.
What will you be doing?
- Developing and executing the Communications plan to drive awareness and engagement with the Grand Départ 2027 – telling the story of the races (before, during and after) and an aligned social impact programme​ across England, Scotland and Wales
- Leading the communications group, chairing frequent meetings and regularly liaising with all key stakeholder partners (organising parties and local authorities) to deliver coordinated outputs ​
- Leading on announcements, activations and PR opportunities coordinating the publication of integrated content across owned, earned, paid and partner channels
- Delivering a media engagement strategy across broadcast/print and online media at both a regional and national level ​
- Proactively working with the Project Manager and colleagues across the organisation to plan and shape communications related to event, volunteering and social impact activities, thinking creatively to raise the profile of the Grand Départ and inspire participation through both news and digital media
- Working closely with internal colleges across the full suite of communications, content and marketing specialisms
- Leading on public affairs/political engagement activities and support international relations opportunities
- Managing an agency/direct report
- Managing reputational matters and crisis communications as required
What are the perks?
- Competitive Salary
- Cycle to Work Scheme
- Generous Holidays (25 days + bank holidays)
- Holiday purchase scheme
- Life Assurance
- Pension
To apply please send a copy of your CV and a short cover letter by using the apply button provided on the page.
Closing date 20th July 2025
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Communications Lead,TDF Grand Départ 2027 employer: British Cycling UK
Contact Detail:
British Cycling UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications Lead,TDF Grand Départ 2027
✨Tip Number 1
Network with professionals in the cycling and sports communications sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and partners who may have insights into the role and the organisation.
✨Tip Number 2
Familiarise yourself with the Tour De France and its impact on communities. Understanding the significance of the event will help you articulate your passion for cycling and how it aligns with the role's objectives during interviews.
✨Tip Number 3
Prepare to discuss your experience in managing multi-channel communications campaigns. Be ready to share specific examples of how you've successfully coordinated with various stakeholders to achieve impactful results.
✨Tip Number 4
Stay updated on current trends in sports communications and public relations. Being knowledgeable about recent developments can help you demonstrate your expertise and adaptability during discussions with the hiring team.
We think you need these skills to ace Communications Lead,TDF Grand Départ 2027
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in communications, particularly in multi-channel campaigns and media relations. Use specific examples that demonstrate your ability to coordinate with various stakeholders.
Craft a Compelling Cover Letter: In your cover letter, express your passion for cycling and the impact of major events on communities. Clearly outline how your skills align with the responsibilities of the Communications Lead role and why you are excited about this opportunity.
Showcase Your Experience: Detail your experience managing teams and agencies in your application. Provide examples of successful campaigns you've led, especially those involving public affairs or political engagement, as these will be crucial for this role.
Highlight Your Communication Skills: Since this role requires excellent communication skills, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas and experiences effectively.
How to prepare for a job interview at British Cycling UK
✨Showcase Your Communication Skills
As a Communications Lead, your ability to convey messages clearly is crucial. Prepare examples of past campaigns you've led, focusing on how you engaged different audiences and the impact of your communications.
✨Demonstrate Stakeholder Management Experience
This role involves liaising with multiple partners and stakeholders. Be ready to discuss your experience in managing relationships and coordinating efforts among diverse groups to achieve common goals.
✨Highlight Your Strategic Thinking
The interviewers will be looking for your ability to develop and execute a comprehensive communications plan. Prepare to discuss your approach to strategic planning and how you've adapted strategies based on feedback or changing circumstances.
✨Express Your Passion for Cycling and Community Impact
While cycling knowledge is a plus, your passion for the sport and its benefits to health and community is essential. Share personal stories or experiences that illustrate your commitment to promoting cycling and its positive effects.