At a Glance
- Tasks: Lead content strategy to inspire and engage audiences across multiple channels.
- Company: Join the British Council, a global leader in education and cultural connections.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Work in a dynamic, inclusive environment with a focus on safeguarding and diversity.
- Why this job: Make a real impact by shaping content that connects people worldwide.
- Qualifications: Experience in content marketing and team management is essential.
The predicted salary is between 11230 - 14040 £ per month.
We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire.
Role Purpose
To lead on and oversee the network approach to content in a way that brings our brand to life and helps drive commercial growth objectives. This includes the planning, development and adaptation or design, creation and evaluation of content for all stages of the customer journey and across all channels e.g., SEO, referral programmes, social media etc., ensuring it supports overall business objectives. The Senior Content Marketing Manager will work closely with the global SBU content marketing teams to ensure alignment with overall content strategy and with the Brand Team to ensure brand excellence and creative efficiencies. They oversee the end-to-end multi-channel content adaptation or creation process and are accountable for network content marketing initiatives to drive engagement, traffic and leads that ultimately deliver sale and promote customer retention.
Role Accountabilities
- Consultancy, analysis and problem solving: Oversees the adaptation, creation and optimisation of content across platforms and formats to drive sales, engagement, retention and leads. Provides network insight into global content briefs, oversees regionalisation, localisation, testing and iteration of assets, and ensures content is delivered efficiently at scale through templating and technology. Manages content packs and network print requirements, using data and insight to recommend improvements and challenge where appropriate.
- Brand and market positioning: Drives a consistent, effective approach to content across the network, balancing global brand standards with local market needs. Gathers feedback from category, network and country marketing teams, oversees content for network-specific channels, and feeds market insight back to global teams to strengthen content and positioning.
- Sector/subject expertise: Provides expert advice on content strategy, assets and optimisation, leading the network content plan in alignment with global strategy, including segmentation, channels and content calendars. Ensures content is on brand, consistent in quality, tone and style, and optimised for search and user experience. Stays abreast of content trends and best practice, applying strong business and operational insight to content planning and delivery.
- Relationship and stakeholder management: Builds strong, collaborative relationships with network SBU marketing teams, global content teams and the Brand Team to understand needs, shape priorities and improve content effectiveness. Manages expectations around capacity, provides expert challenge where needed, and works across marketing teams to ensure alignment and reduce duplication.
- Commercial and resource management: Manages content-related agencies where additional capacity is required and oversees the network content marketing budget, ensuring resources are used effectively and initiatives deliver value for money.
- Leadership and management: Leads and coordinates the network content team, ensuring effective prioritisation and that work is delivered to a high standard, on time and within budget.
Knowledge & Experience
Education Essential: Degree or professional qualification in digital marketing, technology or business or demonstrable level of equivalent experience.
Experience Essential: Experience of managing a content marketing team in a marketing role within a large and complex organisation; Stakeholder engagement and influencing; Experience in optimisation of content and landing pages; Experience using conversion rate optimisation tools; Demonstrable experience of managing SEO/SEM, search engine marketing, email and social media marketing.
Desirable: Experience of marketing technologies, data and lead generation marketing; Experience within a global organisation.
Important Information
Location: Egypt, Poland, UK, Malaysia. Monthly Salary Band: 11,230 PLN – 14,040 PLN. Contract Type: Indefinite. Pay band: Grade 7. Department: English & Exams. Right to Work Requirements: You must have the legal right to work in the location in which the role is based. Languages: Written and verbal proficiency in English is required.
Closing date for applications: Monday 31 August 2026 (23.59 British Summer Time, BST).
A connected and trusted UK in a more connected and trusted world.
Equality, Diversity and Inclusion Statement
We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement
The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org.
Senior Content Marketing Manager employer: British Council
The British Council is an exceptional employer, offering a dynamic work environment that champions inclusion and diversity. With flexible hybrid working arrangements and a strong commitment to social impact, employees have ample opportunities for professional growth and development while contributing to meaningful initiatives that make a difference in communities across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Marketing Manager
✨Show Your Creative Side
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We think you need these skills to ace Senior Content Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at British Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At British Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
