At a Glance
- Tasks: Lead marketing strategies for Erasmus+ to engage diverse audiences and enhance communication.
- Company: Join the British Council, a global leader in education and cultural exchange.
- Benefits: Competitive salary, London allowance, and opportunities for professional growth.
- Other info: Dynamic work environment with a commitment to diversity and inclusion.
- Why this job: Make a real difference by connecting cultures and inspiring future generations.
- Qualifications: Experience in marketing, communications, and audience engagement is essential.
The predicted salary is between 30839 - 30839 £ per year.
Rydym yn cefnogi heddwch a ffyniant drwy feithrin cysylltiadau, dealltwriaeth ac ymddiriedaeth rhwng pobl yn y DU a gwledydd ledled y byd. Ers 90 mlynedd rydym wedi bod yn helpu i siapio dyfodol mwy disglair drwy addysg, y celfyddydau, diwylliant, iaith, a chreadigrwydd. Rydym yn gweithio gyda phobl mewn dros 200 o wledydd a thiriogaethau, ac ar lawr gwlad mewn dros 100 o wledydd.
Pwrpas y Rôl: Bydd deiliad y rôl yn llywio ein dealltwriaeth o gynulleidfaoedd targed, gan gynnwys y cyfryngau, ac yn arwain ar ffyrdd o ymgysylltu â nhw. Byddant yn sicrhau bod ein gweithgareddau marchnata wedi'u seilio ar anghenion cynulleidfaoedd, eu hymddygiaid, a chyfleoedd perthnasol. Byddant yn gweithio'n agos gydag arweinwyr sectorau busnes a rhanddeiliaid allweddol i drosi blaenoriaethau busnes yn ddulliau marchnata, cyfathrebu ac ymgysylltu sy'n canolbwyntio ar y gynulleidfa, gan sicrhau bod gweithgarwch marchnata yn cydfynd ag amcanion y rhaglen a theithiau’r cyfranogwyr.
Prif Gyfrifoldebau:
- Datblygu pecynnau cymorth o adnoddau cynnwys ac asedau ar gyfer partneriaid a rhanddeiliaid, a sicrhau cysondeb negeseuo a rhannu gwybodaeth ar gyfryngau cyfathrebu partneriaid.
- Rheoli dosbarthiad pecynnau cymorth ac asedau; casglu adborth a gwybodaeth i lywio’r gwaith o gynhyrchu pecynnau cymorth yn y dyfodol.
- Gweithio'n agos gydag arweinwyr sectorau busnes a rhanddeiliaid i ddeall blaenoriaethau, cyfleoedd, a heriau’r sector a'r gynulleidfa, gan drosi'r rhain yn gynlluniau marchnata, cyfathrebu ac ymgysylltu sy'n canolbwyntio ar y gynulleidfa.
- Cefnogi'r uwch reolwr i ddrafftio datganiadau i'r wasg, nodi straeon posibl ar gyfer y cyfryngau, ymateb i ymholiadau, a gweithio i gefnogi cysylltiadau cyhoeddus rhagweithiol.
- Datblygu cynnwys (gan gynnwys ysgrifennu copi) ar gyfer amrywiaeth o sianeli a fformatau gan gynnwys: datganiadau i'r wasg; nodiadau briffio; blogiau; canllawiau; canllawiau 'sut i'; gwybodaeth i helpu chwalu mythau; a chyfweliadau.
- Glynu wrth ganllawiau a pholisi ar ddefnyddio asiantaethau a thrydydd partïon mewn ymgyrchoedd marchnata a gweithgareddau cyfathrebu.
- Darparu briffiau clir a rheoli ansawdd allbynnau a chynhyrchion.
- Rheoli cysylltiadau dydd i ddydd gyda’r asiantaeth fonitro cyfryngau.
- Gweithio ar y cyd ar draws swyddogaeth farchnata Erasmus+, gan gyfrannu at amcanion cyffredin a chefnogi’r ddarpariaeth ar draws ymgyrchoedd, digwyddiadau a gweithgareddau marchnata blaenoriaeth yn ôl y gofyn i fodloni anghenion y rhaglen a gofynion sefydliadol.
- Cydweithio a meithrin cysylltiadau â thîm Cyfathrebu Corfforaethol y British Council.
- Hyrwyddo a hybu arferion gorau marchnata drwy’r Gymuned Ymarfer Marchnata fyd-eang a'r rhwydwaith rhyngwladol o weithwyr marchnata proffesiynol.
- Nodi ac argymell cyfleoedd gwelliant parhaus mewn modd rhagweithiol drwy feithrin gwybodaeth am raglen a blaenoriaethau Erasmus+, defnyddio mewnwelediad a data perfformiad, a sicrhau’r wybodaeth ddiweddaraf am y datblygiadau diweddaraf yn eich maes marchnata perthnasol.
- Cyfrannu at y gwaith o ddadansoddi cynulleidfaoedd presennol a darpar gynulleidfaoedd i gryfhau’r gwaith o lywio'r strategaeth farchnata a'r portffolio byd-eang ehangach.
Gwybodaeth a Phrofiad Penodol i’r Rôl:
- Hanfodol
- Profiad o gymhwyso dealltwriaeth o gynulleidfaoedd i weithgareddau marchnata neu gyfathrebu.
- Profiad o gysylltiadau cyhoeddus.
- Profiad o ddarparu gweithgareddau marchnata, cyfathrebu, neu ymgysylltu sy'n canolbwyntio ar y gynulleidfa.
- Profiad o weithio gyda rhanddeiliaid a phartneriaid.
- Profiad o baratoi a chyflawni cynlluniau marchnata i gefnogi rhaglenni / darpariaethau.
- Profiad o ymgysylltu â chynulleidfaoedd ar draws amrywiaeth o wahanol sianeli.
- Dymunol
- Profiad yn y sectorau diwylliant, ieuenctid, chwaraeon, hyfforddiant, addysg neu elusennol.
- Profiad mewn sefydliad rhyngwladol neu fyd-eang.
- Profiad o gomisiynu cynnwys.
- Profiad o gynllunio a chyflawni digwyddiadau neu weithgareddau estyn allan (ar-lein ac all-lein).
- Profiad o greu syniadau ar gyfer ymgyrchoedd marchnata digidol aml-sianel a’u rhoi ar waith – gan gynnwys gweithgareddau taledig.
- Profiad o werthuso ymgyrchoedd yn effeithiol.
- Profiad o fonitro cyfryngau.
- Profiad o gyfryngau cymdeithasol organig.
- Profiad o weithio gydag asiantaethau creadigol neu ddylunwyr.
- Cymhwyster ôl-raddedig neu radd meistr mewn busnes neu farchnata.
Gofynion Penodol: Gradd mewn marchnata, cyfathrebu neu bwnc perthnasol, neu lefel gyfatebol o brofiad y gellir ei dangos.
Mae’r British Council yn cefnogi dulliau newydd o weithio (fel gweithio hybrid), yn amodol ar gymeradwyaeth lawn gan y rheolwyr llinell ac ar ein gallu i ddarparu lefel briodol o wasanaeth.
Datganiad Cydraddoldeb, Amrywiaeth a Chynhwysiant: Rydym wedi ymrwymo i gydraddoldeb, amrywiaeth a chynhwysiant ac yn croesawu ceisiadau o bob rhan o'r gymuned, gan ein bod yn credu fod gweithlu amrywiol yn rhoi mwy o ddyfnder i'n gwaith.
Datganiad Diogelu: Mae’r British Council wedi ymrwymo i ddiogelu plant, pobl ifanc ac oedolion rydym yn gweithio gyda nhw. Rydym yn credu fod pob plentyn ac oedolyn ym mhob rhan o'r byd yn haeddu byw mewn amgylchedd diogel, a bod hawl ganddynt i gael eu hamddiffyn rhag unrhyw fath o niwed, camdriniaeth neu gamfanteisio.
Rheolwr Marchnata ar gyfer rhaglen Erasmus+ - Ymgysylltu â Chynulleidfaoedd a Chyfathrebu employer: British Council
The British Council is an exceptional employer, offering a dynamic work environment that champions inclusion and diversity. With flexible hybrid working arrangements and a strong commitment to social impact, employees have ample opportunities for professional growth and development while contributing to meaningful initiatives that make a difference in communities across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Rheolwr Marchnata ar gyfer rhaglen Erasmus+ - Ymgysylltu â Chynulleidfaoedd a Chyfathrebu
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Rheolwr Marchnata ar gyfer rhaglen Erasmus+ - Ymgysylltu â Chynulleidfaoedd a Chyfathrebu
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at British Council from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at British Council specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at British Council
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at British Council, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show British Council you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure British Council that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for British Council, so think on your feet and don't hesitate to showcase your creativity!
