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For Companies At a Glance
- Tasks: Lead market insight projects to drive impactful strategies in cultural engagement.
- Company: Join the British Council, a global leader in connecting cultures and communities.
- Benefits: Enjoy a competitive salary, generous leave, and a strong pension scheme.
- Why this job: Make a real difference by shaping insights that influence global cultural connections.
- Qualifications: Degree in business or marketing with experience in market research management.
- Other info: Work from various UK locations with opportunities for professional growth.
The predicted salary is between 30000 - 38000 £ per year.
We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.
Role details
- Contract Type – Indefinite
- Pay Band – 7
- Salary – Up to £33,995 plus £3,300 London allowance
- Benefits – An attractive civil service pension scheme with 27% employer contribution; 32 days annual leave plus 3 days of volunteering leave
- Location – UK wide (London, Manchester, Cardiff, Belfast, and Edinburgh)
- Application Closing Date – 31st July, 2024
- Requirements – Candidates applying must have the legal right to work in the UK now and in future as this is an indefinite contract. British Council will not sponsor visas.
The Team & The Role
The Team: Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact. Cultural Engagement brings together our work in Arts, English and Education in a globally connected and sustainable way, sharing skills, knowledge and expertise to provide more joined up responses to key global challenges, and increasing our impact with audiences, partners and beneficiaries around the world.
The Role – To assess market insight needs for the relevant focus area within the Cultural Engagement (CE) Strategic Business Unit (SBU), providing expert advice to colleagues on insight and research requirements. The role will support designing research needs, coordinating briefs and suppliers on specific insight projects, and providing detailed quality assurance from planning to dissemination. The role will also help define and develop insight practices, processes and frameworks as set by the Head of CE Marketing Innovation.
Main responsibilities
- Consultancy, analysis & problem-solving Applies advanced market insight and analytics expertise to provide advice to Cultural Engagement globally in the relevant area. Applies analytical approaches to identify and assess current state of market insights and analytics infrastructure, processes and systems, define opportunities for improvement and design, develop and implement agreed improvements, enabling global consistency. Undertakes expert analysis on options for change, benchmarking contemporary best practice, to support recommendations for change and drive market insight and analytics process and system development. Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for new market insights and analytics approaches, systems, processes and tools.
- Internal customer focus Builds an in-depth understanding of the operational context, opportunities and challenges for market insight and analytics activities within relevant CE area. Makes appropriate linkages to issues across the broader organisation, to ensure that the development of market insights and analytics projects and initiatives is based on informed business insight and joined-up thinking. Consults closely with internal customers and other stakeholders to understand current and future business needs for market insights and analytics.
- Service improvement Supports the designs, development and management of the global infrastructure for market insights and analytics, e.g., insight databases / systems within relevant CE area. Leads the development of global processes, standards and best practice for market insights and analytics for CE. Defines and develops key data collection standards, processes and templates for CE Insights in relevant area. Ensures joined up planning and delivery of customer, competitor and market research, insight and analytics projects and initiatives. Ensures consistent application of agreed data collection standards, templates and processes across CE marketing. Reviews impact and effectiveness of projects and initiatives and identifies opportunities for improvement. Ensures identified improvements have measurable impacts on marketing performance. Actively plans to ensure engagement, buy-in and compliance with changes that will be driven from CE Insights team.
- Specialist expertise Provides expert advice, support and challenge on market insights and analytics to internal customers and other stakeholders. Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.
- Commercial & financial management Using agreed corporate systems and processes, plans and manages the budget for agreed market insight and analytics projects and initiatives. Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks. Actively applies learning from this process to improve financial planning, management and performance within their area.
- Relationship & stakeholder management Promotes and champions best market insights and analytics within regions and countries, and through the Marketing Community of Practice. Develops peer / personal networks within and outside Marketing to enhance own knowledge and expertise. Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
- Leadership & management Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon. Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
Minimum Essential
- Relevant degree e.g., business studies, marketing, or equivalent level of experience
- Significant experience in managing and commissioning market insight and research projects and initiatives within a large and complex organisation from commissioning to dissemination of results.
- Demonstrable experience in providing expert advice and guidance on market insights and analytics.
- Demonstrable experience in coaching managers to use market insights and analytics to improve business performance.
A connected and trusted UK in a more connected and trusted world.
Research and Insights Manager in London employer: British Council
Contact Detail:
British Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Research and Insights Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your field on LinkedIn or at industry events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their mission of building connections and trust.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in our mission and values. It shows you're serious about joining our team!
We think you need these skills to ace Research and Insights Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Research and Insights Manager role. Highlight your relevant experience in market insights and analytics, and show us how you can contribute to our mission of building connections and understanding.
Showcase Your Expertise: We want to see your analytical skills shine! Include specific examples of past projects where you've successfully managed market insights or research initiatives. This will help us understand your approach and how you can add value to our team.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We appreciate a well-structured application that gets straight to the point while still showcasing your personality and passion for the role.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it helps us keep everything organised on our end.
How to prepare for a job interview at British Council
✨Know Your Market Insights
Before the interview, dive deep into the latest trends and challenges in market insights and analytics. Familiarise yourself with the British Council's work and how they leverage data to drive engagement. This will help you speak confidently about how your expertise aligns with their needs.
✨Prepare Real-World Examples
Think of specific projects where you've successfully managed market insight initiatives. Be ready to discuss your role, the challenges faced, and the outcomes achieved. This will demonstrate your hands-on experience and problem-solving skills, which are crucial for the Research and Insights Manager role.
✨Showcase Your Analytical Skills
During the interview, highlight your analytical approaches and how you've used them to influence decision-making. Prepare to discuss how you've benchmarked best practices and implemented improvements in previous roles. This will show that you can bring valuable insights to the British Council.
✨Engage with Their Mission
Understand the British Council's mission of building connections and trust globally. Be prepared to discuss how your work in market insights can support their goals. Showing genuine interest in their mission will set you apart and demonstrate your commitment to their values.
