At a Glance
- Tasks: Lead global marketing performance and reporting, driving insights for strategic decisions.
- Company: Join a renowned organisation focused on impactful marketing strategies.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for networking and career growth.
- Why this job: Shape the future of marketing with data-driven insights and innovative frameworks.
- Qualifications: Strong analytical skills and experience in performance reporting within large organisations.
The predicted salary is between 60000 - 80000 € per year.
Role Overview
This role leads the design and delivery of a global marketing performance and reporting framework, aligned to wider organisational measures. It quantifies return on investment, drives digital performance reporting, and provides insight to inform strategic decision‐making and continuous improvement across the global network.
Responsibilities
- Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
- Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
- Provides formal line management of a team of performance experts and business scientists.
- Leads the implementation of global marketing reporting frameworks and performance dashboards, providing a central, consistent view of marketing performance in collaboration with the Marketing Operations team.
- Designs and embeds aligned marketing KPIs, processes, and tools across plans globally, ensuring engagement, buy‐in, and compliance with performance and reporting standards.
- Actively participates in the Marketing Community of Practice and the network of marketing professionals.
- Develops peer and personal networks within and outside Marketing and Communications to enhance own knowledge and expertise.
- Proactively builds and maintains excellent relationships with partners and stakeholders to ensure integrated, joined‐up and future‐proofed approaches and solutions.
- Develops deep insight into global marketing performance measurement contexts, challenges, and opportunities, ensuring approaches are informed, relevant, and aligned with organisational priorities.
- Partners closely with colleagues and stakeholders to connect performance reporting to wider business needs, strategy, and organisational thinking.
- Provides expert guidance on performance frameworks, delivers aligned global solutions, and maintains professional excellence through continuous development.
- Delivers expert global analysis and reporting on marketing outcomes, guiding managers on effective indicators and metrics to inform marketing strategies.
- Applies advanced analytics by combining customer and marketing data to assess effectiveness, maximise ROI, and recommend aligned performance measures in collaboration with Marketing Operations and wider teams.
Qualifications
- Highly developed analytical and modelling skills.
- Experience of leading performance and reporting within a large and complex organisation.
- Deep understanding of the processes and tools that enable effective performance measurement and reporting.
- Demonstrable experience in developing and managing cascaded performance measurement and reporting systems.
- Knowledge of the markets the British Council operates in (desirable).
- Experience in a global organisation (desirable).
Language Requirements
- Written and verbal proficiency in English.
Legal Requirements
Applicants must have the pre‐existing legal right to work in the UK.
Head of Marketing Performance and Reporting in London employer: British Council
As a leading global organisation, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our Head of Marketing Performance and Reporting role offers the opportunity to lead innovative projects while collaborating with a diverse team of experts, all within a supportive environment that values strategic insight and continuous improvement. Located in the UK, we provide our employees with competitive benefits, flexible working arrangements, and access to a wealth of resources for professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Performance and Reporting in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Prepare for interviews by researching the company’s marketing strategies and performance metrics. Show them you’re not just another candidate; you’re someone who understands their goals and can contribute to their success.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your enthusiasm for the role. It keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills and experience. Plus, it shows us you’re genuinely interested in being part of our team.
We think you need these skills to ace Head of Marketing Performance and Reporting in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing Performance and Reporting. Highlight your analytical skills and experience in leading performance frameworks, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain how your background aligns with our needs, especially in terms of driving digital performance and providing insights for strategic decisions.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Quantify your successes in previous roles, particularly those related to marketing performance and reporting, to grab our attention.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at British Council
✨Know Your Numbers
As the Head of Marketing Performance and Reporting, you'll need to demonstrate your analytical prowess. Brush up on key metrics and KPIs relevant to marketing performance. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Leadership Skills
This role involves managing a team of performance experts. Prepare examples of how you've successfully led teams in the past, particularly in complex environments. Highlight your ability to coordinate with others and achieve objectives through collaboration.
✨Understand the Bigger Picture
Familiarise yourself with the organisation's goals and how marketing performance ties into them. Be prepared to discuss how you can align performance reporting with broader business strategies, showcasing your strategic thinking.
✨Build Relationships
This position requires excellent stakeholder management. Think about how you've built and maintained relationships in previous roles. Be ready to share specific examples of how these relationships have led to successful outcomes in performance measurement and reporting.
