At a Glance
- Tasks: Lead and optimise multi-channel marketing campaigns to engage audiences and drive conversions.
- Company: Join the British Council, a global leader in education and cultural exchange.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make a real impact on international connections and cultural relations through innovative marketing.
- Qualifications: Experience in digital marketing campaigns and data-driven decision making.
The predicted salary is between 30839 - 30839 £ per year.
We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire.
The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+. In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement. The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.
Pay Band: Grade 7
Salary: £30,839 gross per annum
Contract Duration: 2 Year Fixed Term Contract with possibility of extension
Location: Cardiff, London, Belfast and Edinburgh.
Right to Work Requirements: Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.
Closing Date: Applications will close on 12 August at 22:59 UK Time. We are operating on the basis that any offer is made pending client confirmation of funds.
Role Purpose: The role holder will lead the planning, delivery and optimisation of paid and multi-channel marketing campaigns, ensuring effective audience reach, engagement and conversion. Owns channel management, media investment, campaign performance and optimisation activity to maximise marketing impact and return on investment. Develops channel-specific content and supports the promotion and amplification of events and engagement activity. Leads optimisation decisions based on performance data, including budget allocation, targeting and creative adjustments. Owns Channel performance, A/B testing and paid campaign performance.
Main Responsibilities:
- Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
- Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
- Plans, delivers and optimises paid and multi-channel marketing campaigns.
- Adheres to guidelines and policy for use of agencies and third parties in marketing campaign and communication activity.
- Works with internal teams and external agencies to deliver campaign activity to agreed timelines and budgets.
- Provides clear briefs and manages the quality of outputs, checking brand and ethical marketing guidelines are adhered to.
- Works collaboratively across the Erasmus+ marketing function, contributing to shared objectives and supporting delivery across campaigns, events and priority marketing activity as required to meet programme and organisational needs.
- Works and builds relationships with the British Council Marketing Automation team.
- Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
- Proactively identifies and recommends continuous improvement opportunities through building knowledge of Erasmus+ programme and priorities, use of insight and performance data, and by staying abreast of latest developments in their field of marketing.
- Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.
Role Specific Knowledge & Experience:
Essential
- Experience delivering paid marketing campaigns across digital channels.
- Experience in campaign optimisation and performance management.
- Experience using data and analytics to inform marketing decisions.
- Experience working with internal teams and external agencies.
- Experienced in the design and delivery of marketing strategies and plans to support programmes/products.
- Experience using analytics and reporting tools.
Desirable
- Experience in the cultural, youth, sport, training, education or charitable sectors.
- Experience in a global or international organisation.
- Project management and/or project management tools.
- Experience in content commissioning.
- Experience supporting events or webinar delivery.
- Line management experience.
- Postgraduate or Masters level marketing or business qualification.
Specific Requirements: Degree in marketing, communications or a relevant discipline, or demonstrable equivalent professional experience.
The British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
Equality, Diversity and Inclusion Statement: We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
Safeguarding Statement: The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you experience any difficulties with submitting your application, please email askhr@britishcouncil.org.
E+ Marketing Manager Campaign and Channels in London employer: British Council
The British Council is an exceptional employer, offering a dynamic work environment that champions inclusion and diversity. With flexible hybrid working arrangements and a strong commitment to social impact, employees have ample opportunities for professional growth and development while contributing to meaningful initiatives that make a difference in communities across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land E+ Marketing Manager Campaign and Channels in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for British Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like British Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with British Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at British Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace E+ Marketing Manager Campaign and Channels in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit British Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of British Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about British Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at British Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at British Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At British Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
