At a Glance
- Tasks: Lead global marketing performance and reporting, driving insights for strategic decisions.
- Company: Join a renowned organisation focused on cultural relations and educational opportunities.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact by shaping marketing strategies and enhancing global performance.
- Qualifications: Strong analytical skills and experience in performance reporting within large organisations.
The predicted salary is between 60000 - 80000 € per year.
Role Overview
This role leads the design and delivery of a global marketing performance and reporting framework, aligned to wider organisational measures. It quantifies return on investment, drives digital performance reporting, and provides insight to inform strategic decision‑making and continuous improvement across the global network.
Responsibilities
- Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
- Determines work plans and coordinates input from others to meet specific objectives.
- Provides formal line management of a team of performance experts and business scientists.
- Leads the implementation of global marketing reporting frameworks and performance dashboards, providing a central, consistent view of marketing performance in collaboration with the Marketing Operations team.
- Designs and embeds aligned marketing KPIs, processes, and tools across plans globally, ensuring engagement, buy‑in, and compliance with performance and reporting standards.
- Actively participates in the Marketing Community of Practice and the network of marketing professionals.
- Develops peer and personal networks within and outside Marketing and Communications to enhance own knowledge and expertise.
- Proactively builds and maintains excellent relationships with partners and stakeholders to ensure integrated, joined‑up and future‑proofed approaches and solutions.
- Develops deep insight into global marketing performance measurement contexts, challenges, and opportunities, ensuring approaches are informed, relevant, and aligned with organisational priorities.
- Partners closely with colleagues and stakeholders to connect performance reporting to wider business needs, strategy, and organisational thinking.
- Provides expert guidance on performance frameworks, delivers aligned global solutions, and maintains professional excellence through continuous development.
- Delivers expert global analysis and reporting on marketing outcomes, guiding managers on effective indicators and metrics to inform marketing strategies.
- Applies advanced analytics by combining customer and marketing data to assess effectiveness, maximise ROI, and recommend aligned performance measures in collaboration with Marketing Operations and wider teams.
Qualifications
- Highly developed analytical and modelling skills.
- Experience of leading performance and reporting within a large and complex organisation.
- Deep understanding of the processes and tools that enable effective performance measurement and reporting.
- Demonstrable experience in developing and managing cascaded performance measurement and reporting systems.
- Knowledge of the markets the British Council operates in (desirable).
- Experience in a global organisation (desirable).
Language Requirements
Written and verbal proficiency in English.
Legal Requirements
Applicants must have the pre‑existing legal right to work in the UK.
Head of Marketing Performance and Reporting employer: British Council
As a leading global organisation, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and development. Our Head of Marketing Performance and Reporting role offers the opportunity to lead innovative projects while collaborating with a diverse team of experts, all within a supportive environment that values continuous improvement and strategic insight. Located in the UK, we provide our employees with competitive benefits, flexible working arrangements, and a commitment to professional excellence, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Performance and Reporting
✨Tip Number 1
Network like a pro! Get out there and connect with marketing professionals, both online and offline. Join relevant groups, attend events, and don’t be shy to reach out for informational chats – you never know where a conversation might lead!
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in performance measurement and reporting. This is your chance to shine and demonstrate how you can drive results – make it count!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s marketing strategies and performance metrics. Be ready to discuss how your skills align with their goals and how you can contribute to their success – confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us enhance our marketing performance. Your next big opportunity could be just a click away!
We think you need these skills to ace Head of Marketing Performance and Reporting
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing Performance and Reporting role. Highlight your analytical skills and experience in performance measurement, as these are key for us. Use specific examples that demonstrate your ability to drive digital performance and provide insights.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Mention your experience with global marketing frameworks and how you can contribute to our goals. Keep it engaging and personal – we want to see your passion!
Showcase Your Achievements:When detailing your past roles, focus on achievements rather than just responsibilities. Quantify your successes where possible, like improvements in ROI or successful implementation of reporting systems. This will help us see the impact you've made in previous positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at British Council
✨Know Your Numbers
As the Head of Marketing Performance and Reporting, you'll need to demonstrate your analytical prowess. Brush up on key metrics and KPIs relevant to marketing performance. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Leadership Skills
This role involves managing a team of performance experts. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and achieving results. Highlight your ability to coordinate with others outside your direct management line.
✨Understand the Bigger Picture
Familiarise yourself with the organisation's goals and how marketing performance ties into them. Be prepared to discuss how you can align marketing reporting frameworks with broader business strategies, showcasing your strategic thinking.
✨Build Relationships
This position requires excellent relationship-building skills. Think of instances where you've successfully collaborated with stakeholders or partners. Emphasise your ability to maintain strong networks within and outside the marketing community.
