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- Tasks: Lead strategic marketing to enhance the British Council's global education impact.
- Company: Join the British Council, a leader in global education and cultural relations.
- Benefits: Competitive salary, hybrid working options, and opportunities for professional growth.
- Why this job: Make a real difference in education marketing while leading a dynamic team.
- Qualifications: Degree in marketing or equivalent experience; proven leadership in global marketing.
- Other info: Work in a collaborative environment with strong career advancement potential.
The predicted salary is between 55699 - 55699 ÂŁ per year.
The Head of Education Marketing will drive the growth, reach, impact, and reputation of the British Council’s global education portfolio by leading strategic, insight‑driven marketing. The role strengthens income generation by clearly communicating impact to funders, supports the organisation’s shift toward digital delivery, oversees marketing commitments for funded work, and builds a high‑performing team. Central to the role is championing an audience‑centric, cohesive approach across the organisation and maintaining strong, collaborative relationships with internal and external stakeholders.
Accountabilities
- The role leads the development and delivery of the Education marketing strategy, ensuring a data‑driven, audience‑focused approach across all global campaigns and programmes.
- It oversees performance management, brand alignment, and the creation of compelling marketing proposals for contracts and bids.
- Working closely with Corporate Communications, regional teams and external suppliers, the role ensures integrated, high‑quality delivery and effective use of resources.
- It applies deep marketing expertise to shape market‑development strategies, solve complex challenges, and drive continuous improvement in effectiveness, efficiency and ROI.
- The role also manages budgets and reporting, strengthens internal and external stakeholder relationships, and provides inspirational leadership to the Education marketing team, setting direction, building capability, and supporting long‑term business planning.
Requirements of the role
- Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience.
- Proven experience managing complex global marketing programmes.
- Experience leading a team within a large and complex organisation.
- Highly experienced in the design and delivery of marketing strategies and plans to support programmes/products.
- Experience in effectively negotiating budgets and resources with senior stakeholders.
- Thorough knowledge of strategic planning and budgeting management.
Closing Date: Applications will close at 23:59 on 12th April UK Time.
Contract type: Indefinite
Pay band: SMP
Salary: ÂŁ55,699 onwards (Depending on experience) plus London Market allowance of ÂŁ3,300 if London based.
Location: UK – (London, Cardiff, Edinburgh, Belfast).
Requirements: Please note that candidates must have the pre-existing, legal right to work in the listed locations at the time of application. Mobility / relocation / visa sponsoring support will not be provided. British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
Head of Education Marketing employer: British Council
Contact Detail:
British Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Education Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the education marketing field, especially those connected to the British Council. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in managing complex global marketing programmes. This will help you stand out and demonstrate your expertise during interviews.
✨Tip Number 3
Be ready to discuss your leadership style! Since this role involves building a high-performing team, think about examples where you've inspired and developed others. We want to see how you can lead the Education marketing team effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining us at the British Council and contributing to our mission in education marketing.
We think you need these skills to ace Head of Education Marketing
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to think about who will be reading your application. Tailor your language and examples to resonate with the British Council's values and mission. Show us that you understand their goals and how you can contribute!
Be Clear and Concise: We love a good story, but when it comes to applications, clarity is key! Keep your sentences short and to the point. Highlight your achievements and experiences without fluff – we want to see what makes you the perfect fit for the Head of Education Marketing role.
Showcase Your Impact: This role is all about driving growth and impact, so make sure to include specific examples of how you've done this in your previous roles. Use data and metrics where possible to back up your claims – we want to see the results of your hard work!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at British Council
✨Know Your Audience
Before the interview, research the British Council's education portfolio and their marketing strategies. Understand their audience and how they communicate impact to funders. This will help you tailor your responses and demonstrate that you’re aligned with their goals.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and managing complex global marketing programmes. Share specific examples of how you've built high-performing teams and fostered collaboration, as this is crucial for the role.
✨Demonstrate Data-Driven Decision Making
Since the role emphasises a data-driven approach, come equipped with examples of how you've used data to shape marketing strategies and improve ROI. Highlight any tools or methodologies you’ve employed to analyse performance and drive continuous improvement.
✨Prepare for Budget Discussions
Expect questions about budget management and resource negotiation. Be ready to discuss your experience in effectively managing budgets and how you’ve successfully negotiated with senior stakeholders in the past. This will show your capability in handling the financial aspects of the role.