Head of B2C Proposition Development

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

Role Purpose: This is a chance to lead the next stage of growth for the British Council’s adult consumer English learning and assessment offer for work. We are looking for someone who can turn learner insight, commercial opportunity and digital product thinking into compelling consumer propositions. You will shape distinctive, scalable experiences that meet real learner needs and drive growth across new digital products and face-to-face through our global language school network. We are particularly interested in candidates who bring strong commercial judgement, experience growing digital consumer products, and the pace and focus of a successful edtech business.

Main Accountabilities:

• Leadership & Management: The role is responsible for building, leading, and developing a high-performing proposition development team, creating an environment that encourages innovation, accountability, collaboration, and continuous improvement. The postholder defines and oversees the end-to-end proposition development strategy for learners and test takers, ensuring that propositions support organisational priorities, customer needs, and business objectives.
• Strategy and Planning: The role translates strategic priorities, market intelligence, and customer insights into compelling and integrated propositions that deliver value to learners, test takers, clients, and other stakeholders.
• Relationship and Stakeholder Management: The role works collaboratively across multiple functions to ensure the successful development and delivery of propositions.
• Service Improvement and Performance Measurement: The role establishes and monitors key performance indicators to measure proposition effectiveness, including customer satisfaction, adoption, reach, impact, retention, profitability, and overall business performance.
• Commercial and Financial Management: The role develops robust business cases and investment proposals that demonstrate commercial viability, customer value, and strategic impact.
• Customer and Market Insight: The role leverages customer research, market analysis, competitive intelligence, and performance data to inform proposition design and strategic decision-making.
• Product Development: The role works closely with digital product teams to translate proposition requirements into clear product, feature, and functionality specifications that support customer and business outcomes.

Knowledge & Experience:

• Minimum / Essential: Relevant experience of working in a global business.
• At least 5 years' experience in B2C digital proposition in an education or assessment business.
• Deep knowledge of global educational technology.
• Understanding of B2C marketing and acquisition journeys for digital products.
• Knowledge and experience of product development and/or management.

Language Requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.

Closing Date: Applications will close at 21:59 UK Summer time on Sunday, 13 September 2026. Please note that candidates must have the pre-existing, legal right to work in UK, at the time of application. Mobility / relocation / visa sponsoring support will not be provided.

Important Information:

• Department: English & Exams
• Contract type: Indefinite (Permanent)
• Contract Hours: Full time - 36 hours per week, Monday to Friday.
• Pay band: SMPL
• Salary: £62,855 - £80,000 (Plus an additional £3,300 per annum London Market Allowance if you are based in the London area only).
• Location of the role: UK - London

Benefits for the UK include, but are not limited to:

• 32 days annual leave, in addition to public holidays
• 3 days volunteering leave
• Career average defined benefit pension scheme

Equality, Diversity and Inclusion Statement: We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work.

The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement: The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation.