E+ Senior Manager - Digital Marketing and Performance

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire.

The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+. In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement. The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.

Pay Band: 8/E

Salary: 38,820 £

Contract Duration: 2 Year Fixed Term Contract with possibility of extension

Location: London, United Kingdom

Right to Work Requirements: Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.

Closing Date: Applications will close on Wednesday 17 June at 21:59 UK Time

Role purpose: Lead the delivery and optimisation of digital marketing and campaign performance for Erasmus+, driving high-quality traffic, engagement and conversion from UK organisations across the full programme lifecycle. Working with the Senior Marketing & Comms Lead, the role is responsible for channel strategy, paid media, digital experience and performance optimisation, ensuring audience-focused campaigns aligned to agreed performance indicators.

Main accountabilities:

• Strategy and planning: Leads development and delivery of digital and channel strategies (paid, owned, earned) aligned to overall marketing strategy. Defines channel mix and investment to maximise reach, engagement and conversion. Owns campaign performance (traffic, engagement, conversion) and drives continuous optimisation through testing and targeting. Co-leads customer lifecycle development and translates it into cross-channel engagement plans. Works with content and audience leads to ensure consistency across digital touchpoints. Leads martech platforms, reporting and dashboards to enable tracking, insights and optimisation. Ensures effective integration of event platforms and feedback into performance reporting. Maintains accurate, consistent performance tracking across campaigns and channels.
• Consultancy, analysis and problem solving: Translates data and analytics into actionable insights. Applies specialist expertise to solve complex performance challenges. Analyses campaign effectiveness and user behaviour to improve outcomes. Provides expert advice on strategy, optimisation and ROI improvement. Recommends actions that drive measurable business impact. Keeps up to date with martech developments to maximise return on tools and platforms.
• Relationship and stakeholder management: Builds strong relationships with internal teams and stakeholders. Influences senior stakeholders on strategy, priorities and investment decisions. Ensures a consistent and joined-up marketing approach across teams.
• Leadership and management: Defines and oversees performance measures and delivers against KPIs (awareness, engagement, reputation). Plans and prioritises work across quarterly and annual cycles. Coordinates cross-team input to deliver integrated marketing plans. Shares best practice within the Marketing Community. Identifies and drives improvements in effectiveness, efficiency and impact. Recommends enhancements to approaches, processes and outcomes. Supports development of scalable, replicable marketing models. Promotes equality, diversity and inclusion in all marketing activity.
• Subject/Sector expertise: Experience managing global brands across multiple markets and audiences. Advises on creative solutions aligned with campaign strategy. Strong understanding of audience behaviour and research application. Experience delivering multi-channel campaigns. Manages agency relationships and external suppliers. Develops high-quality briefs covering targeting, messaging, objectives and creative approach. Builds collaborative relationships to maximise campaign reach and impact.

Qualifications:

• Minimum/essential: Degree or equivalent experience in digital marketing, communications or business.
• Desirable: Postgraduate qualification or equivalent experience in marketing, communications or business.

Role specific knowledge and experience:

• Minimum/essential: Significant experience in digital marketing and performance across channels. Paid media planning, delivery and optimisation experience. Advanced knowledge of CMS, analytics (GA4, SiteImprove, SEMrush), martech (HubSpot, Hootsuite), design tools and project management tools. Strong data-driven decision-making experience. Experience managing campaigns across complex programmes. Stakeholder management, including influencing senior leaders. Team management experience.
• Desirable: Experience embedding audience-led marketing culture. Experience in cultural engagement or education sector. Experience in a global organisation.

Background Checks: Initial and continuing employment with the British Council is subject to an annual background check. The job undertaken defines the nature of check(s) and assessment applied.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement: We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement: The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.