E+ Eurodesk Digital Engagement Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. We connect. We inspire.

The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus+. In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus+ scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement. The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus+ UK National Agency from 2014-20, where Erasmus+ made a significant contribution to the UK's cultural relations activities, funding 8,091 projects, engaging 583,757 UK participants, and awarding around €1.1 billion to UK organisations.

Pay Band: Grade 7

Salary: £30,839 gross per annum

Contract Duration: 2 Year Fixed Term Contract with possibility of extension

Location: Belfast

Right to Work Requirements: Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.

Closing Date: Applications will close on 11 August at 22:59 UK Time. We are operating on the basis that any offer is made pending client confirmation of funds.

Role Purpose

The Eurodesk Digital Engagement Manager will be responsible for developing digital campaigns and managing content across multiple platforms to promote youth mobility opportunities. You will be responsible for increasing awareness and engagement, particularly among underrepresented young people, while ensuring communications are accessible and effective.

Main Responsibilities

• Developing and delivering Eurodesk UK’s digital engagement strategy, ensuring alignment with Erasmus+ and Eurodesk objectives.
• Designing and delivering national digital campaigns to promote Erasmus+ youth mobility opportunities and increase participation among young people.
• Planning and managing multi-channel communications across social media, websites, email marketing, and digital campaigns.
• Ensuring digital activities support inclusion objectives by reaching young people with fewer opportunities and underrepresented groups.
• Creating and overseeing the production of high-quality, engaging, and youth-friendly content, including copy, graphics, videos, and digital resources.
• Managing Eurodesk UK’s digital platforms and web presence, ensuring content remains current, user-focused, accessible, and easy to navigate.
• Optimising digital user journeys and engagement pathways to improve audience reach, participation, and conversion.
• Monitoring, analysing, and evaluating digital performance and campaign effectiveness, using insights and data to drive continuous improvement.
• Representing Eurodesk UK in communications, digital engagement, and youth information forums.

Role Specific Knowledge & Experience

Essential

• Experience delivering digital communications or marketing campaigns.
• Experience creating and managing content across multiple digital platforms.
• Experience using analytics tools to monitor and improve performance.
• Experience working with stakeholders or partners to deliver campaigns.
• Experience applying audience insight to inform communications approaches.
• Experience managing multiple projects or campaigns simultaneously.

Desirable

• Experience working in youth information, youth participation or youth engagement services.
• Experience working in youth, education, or public sector communications.
• Experience developing toolkits or resources for partner networks.
• Familiarity with accessibility standards and inclusive communications.
• Experience with basic design or multimedia tools (e.g. video, graphics).

Specific Requirements

• Degree or equivalent work experience.

The British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.